Would you buy CRANKY Chocolate?

So, I’m in Walmart an hour ago, checking out when I see an IRRITATED Snickers bar. And then a CRANKY one. A REBELLIOUS one. A SLEEPY one. Didn’t have a camera so came home and googled it only to find that there are 21 varieties. Holy Differentiation, Batman!

Snickers has come out with a new line of Snickers bars asking “Who are you when you’re hungry?”

Are you Whiny? Or Cranky? Or Sarcastic?

It’s the same bar inside but the packaging just might get you to grab the bar that matches your mood.

Marketing genius, no?

It’s what Seth Godin might call remarkable.

Why? ‘Cause it makes you want to remark on it.

How can you incorporate this idea into YOUR business?

Have you seen other examples of this in the marketplace?

Comment below.


Be Sociable, Share!
Leave a comment

Post a Comment

Step into the Spotlight Book

To hear the STORY BEHIND THE BOOK & get on the Tsufit's Mailing List, enter your info below:



    Put me on the List! » 


Get Adobe Flash player