Who Says Money Can’t Buy Happiness?

So, I’m freezing. It’s cold up here in igloo country in December. So I decide on a spot of tea, boil the water and pull out my cache of “too good to let the kids use to stain paper for history projects” tea. Instantly I know which one I’m going to choose. I’ve had a frustrating day, most of it spent back and forth between Go Daddy and Pay Pal trying to figure out which of them is restricting me from renewing my domain names (finally found one guy at Go Daddy who solved the mystery in seconds, but I digress…)

So tea. I’m looking at my best collection and instantly make my decision. It’s the one I’ve been saving like a bottle of fine wine. It’s the Happy Tea that Louisa Nedkov gave me at a Networking event a year ago. I was saving it for a day I really needed to be happy. Until then, just the idea that I could brew a cup of happiness gave me a blanket of comfort in our turbulent times.

Before even tasting it, I decided I’m gonna buy a pack for someone I know who’s been a bit down. I called my favourite “we don’t give out prices over the phone” health food store and found out that it costs 2-3 times the price of regular “good enough for every day” herbal tea.

And it occurred to me that this company figured out the magic formula. It knows what it’s selling.

Happiness costs more than tea.

What are you selling? If you can figure out how to position your stuff so people are buying the happiness rather than the tea, you’ll rake it in. So please excuse me while I go buy a 20 pack of happiness.
Tsufit