What’s Your Line? Kick It Up a Notch!

We all know it’s important to have a tag line or slogan in business. I’m guess one of Emeril’s most valuable properties are his lines, “Bam!” and “Kick it up a notch!” He doesn’t have to trademark them (Joan Rivers actually did trademark “Can We Talk?”) ’cause they immediately conjure up his image. And now he’s cashing in, big time, with Crest. I guess “Look ma, no cavities” just isn’t sexy enough any more…

There’s a lame commercial and an even lamer contest promo. Check it out. Odd how such a naturally entertaining guy is such a lousy actor…