What’s the most outrageous publicity or marketing campaign you’ve ever seen?

So, we’re discussing crazy publicity stunts in my Step Into The Spotlight! group on LinkedIn (join us) and one of our members, Dennis Brown, shared a bizarre one, not one that he launched but rather one that he experienced first hand as part of the marketer’s target audience–i.e. he got a package of chocolate grasshoppers in the mail!

It was all part of the rebranding efforts of a company called GotVMail changing its name to Grasshopper. They stuffed a 25,000 chocolate covered grasshoppers in 5000 Fed Ex envelopes and shipped them out to 5000 “influentials” like Dennis Brown. Word spread, their local Fox News station showed up as they were stuffing the envelopes with their dedicated employees. I’ll let co-founder, David Hauser, share the behind the scenes stuff here.:

We all know about the famous Will It Blend? spots to sell Blendtec blenders, where a guy in a lab coat throws anything into a blender, iphones, anything, asking Will It Blend?

Tons of media.

Tons of attention.

Have you ever done anything like this?

What outrageous marketing or publicity campaigns have YOU seen?

Love to hear from you in the comments below!

Tsufit
Author, Step Into The Spotlight! : A Guide to Getting Noticed

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4 Comments on What’s the most outrageous publicity or marketing campaign you’ve ever seen?

4 Comment(s)

  1. Were they actually real grasshoppers??

    Tanya | Sep 9, 2017 | Reply

  2. Apparently so, Tanya. One of the members of my Step Into The Spotlight! group on LinkedIn, Dennis Brown, was a recipient of a package and he said
    they went into the board room and ate them. By his description they sounded pretty real! YUCK! Tanya, are you a member of our Step Into The Spotlight! group?
    If not, join us at http://www.SpotlightGroup.biz

    tsufit | Sep 9, 2017 | Reply

  3. I prefer almonds

    marcel strigberger | Sep 12, 2017 | Reply

  4. Me too!

    tsufit | Sep 12, 2017 | Reply

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