What IS “Content Marketing”?

My daughter is off this afternoon to a Content Marketing Conference with 4000 other folks from around the world so when I saw a cool infographic from Lilach Bullock, it got me thinking. What IS Content Marketing and how does it different from advertising?

Advertising is where you tell the world how great your stuff is.
Publicity is when other people tell folks about your stuff.
Content marketing–is that when you sneak your marketing message into a content wrapper?

How would YOU describe content marketing?

What are some of the best examples you’ve seen?

P.S. Perhaps my 11 free Spotlight Secrets series is content marketing. Not sure. Subscribe anyway at www.SpotlightSecrets.com and let me know what you think.

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