Survival of the Spotlightworthy!

By tsufit on May 28, 2008 in About the Author, Blogging, Branding, Marketing, Positioning, Publicity, Uncategorized

Ever wonder why we’ve heard of Darwin…
Is it because he was the best at what he did or was it because he understood how to step into the spotlight?

Recently read a fascinating fact based fictional account of Darwin’s Voyage of the Beagle and the controversy surrounding his writings, (yeah, you guessed it, one of my kids is doing a project on Darwin) and it occured to me that we probably never would have heard of the guy if he hadn’t been good at promoting himself. There were plenty of other guys during his time and even before him who had similar ideas. But he was able to get the word out. He had a good tagline (although not entirely clear that he came up with it)– “survival of the fittest”.

I know we don’t like to think of things that way. We like to think we’ve heard of stuff ’cause it’s important. But even Deepak Chopra had a great publicist!

An expert is not someone who knows what he knows. An expert is someone who is known for knowing what he knows.

I’d like to thank a few people who have been helping me get known for what I know. They’ve been spreading the word about my book on their blogs, on their websites and in their podcasts, teleseminars and newsletters. Thanks to Andy Nulman (Pow Right Between the Eyes) * Anna Farmery (The Engaging Brand) * Bill Gammell Ubereye Marketing * Ivan Misner (BNI) * Lewis Green (Biz Solutions Plus) * Drew McClellan (The Marketing Minute) * Only Dead Fish (Neil Perkin) Wayne Hurlbert (Blog Business World) * Becky Carroll (Customers Rock) * Wenda Abel (Brilliant) * Tracy Matthewman (Women Can Do Anything) * Lisa Orrell (Marketing Matters With M7) * John Kremer (Book Market) * Jordan McAuley (Celebrity Leverage) * Zoey Ryan (Business Book Chat) * Lorraine Leslie (Women With Vision), David Gordon (David Gordon Writes) * Anne Stone, (Women in a Home Office), * Erica Ehm (Yummy Mummy) * Karen Hamilton, (The Best Kept Secret) * Lynda Lippin (Blog Critics) * Leigh Householder Advergirl * Laura Johnson (Successinator), * Frankie Mueller * Jodie Fitzgerald (Grown Up Girlfriends) *
* Trudy Van Buskirk (Small Biz Builder) * Cynthia Martyn (Minding Her Business) and many more. I apologize to anyone I’ve missed naming specifically. And of course, thanks to the Academy…