Should you use HUMOR in your business messages?

I think Southwest does this better than Delta, with a live humorous presentation. Delta’s is a bit long. What do you think? Which do you like better?

Do YOU use humor in your messages to your clients and prospects? Why or why not?

Thanks to Joel Alpert, Branding strategist, for sharing the Delta video.

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9 Comments on Should you use HUMOR in your business messages?

9 Comment(s)

  1. I’d give the Southwest one the thumbs up. They “wing” it, while Delta tried and failed to be humorous.

    Boris Mahovac, Web Developer | Dec 7, 2015 | Reply

  2. Yes, Boris, I like the Southwest one better too. Someone told me West Jet is doing something similar. Haven’t checked it out yet.

    tsufit | Dec 7, 2015 | Reply

  3. Both rather hard going. These call for the John Cleese treatment (he’s made memorable business trainer videos) though it might not make us feel safe!

    Howard Ellison | Dec 9, 2015 | Reply

  4. Yes, Howard, John Cleese would be good. Also great would be that Scottish comedian, Billy–what’s his name–Connolly.

    tsufit | Dec 9, 2015 | Reply


    Kevin | Dec 11, 2015 | Reply

  6. Kevin, that Virgin safety video is fun! Thanks for sharing it! Very catchy. A bit long but LOVE the dancing and music!

    tsufit | Dec 11, 2015 | Reply

  7. Kevin, here’s the “Behind the Scenes” of the making of that video you posted above:

    Guys you gotta see the original video AND this Behind the Scenes.

    tsufit | Dec 11, 2015 | Reply

  8. Interesting that you found the Delta one “a little long.” It’s actually 3 seconds shorter than SW’s.

    Funny flight-attendant spiels on SW are funny BECAUSE they’re individualized and you never know what’s going to come out of their mouths. I think people listen much more carefully because of the element of surprise. It’s one of several reasons why I fly them more than all other airlines combined. Flexibility with itinerary changes and their baggage allowance are among the other reasons. This guy was a bit over the top (“pink speedo”, for instance) but genuinely funny and certainly unexpected. From a marketing POV, it’s very smart, because it means far more people pay attention.

    The problem with Delta’s is not so much that it’s canned as the sophomoric and predictable nature of the sight gags and sound bites. After all, we can laugh our way through a funny movie even though we know it’s far from a unique experience. But the only part I found genuinely funny was the kid peeking through under the seat in front–probably the cheapest bit to stage in the whole video. Still, considering how stuffy Delta used to be, it’s a step in the right direction.

    Shel Horowitz | Dec 13, 2015 | Reply

  9. Shel, interesting that they are similar length ’cause even just the 30 seconds that I half listened to from Delta seemed to take forever. I think you’re very right that the issue with the Delta one is that it’s canned and predictable.

    Part of what makes humor work is the unexpected direction it goes in.

    Shel, what did you think of the Virgin one (posted above)?

    tsufit | Dec 13, 2015 | Reply

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