Rohit Bhargava’s Book Has Personality!

I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I’m being sent even more books for review on this blog. And I read every single one…OK, almost…

The sad truth is that some of them are boring! Some just state the obvious. (Not as bad as it sounds, ’cause it’s easy nowadays to forget the obvious especially with so many–gotta send a tweet–distractions…) Many lack focus and leave you wondering why a tree had to die.

Personality not included was a refreshing break from all that. (Why so skimpy on the capital letters Rohit?)

I loved this book. Cool cover. One central idea. Marketing--it's all about personality. That's what my book, Step Into The Spotlight! was all about and I love all the different ways that Rohit’s book gave life to his premise. From the humor in the copyright section after the usual prohibitions…

“Memorization of the full text in any language is permissible…”

to the invitation to skip the first half of the book and cut to the chase on page 185. The book even has an Intermission! (Wish I’d thought of that for my book!)

I don’t recommend that you jump to Part 2 although Rohit admits that he would, ’cause for me Part 1 was the best part. I love all the stories of bananas with stickers that lead you to a back story about the farm where they were grown (not sure I’d notice the stickers, and I’m a Chiquita girl, but love the behind the scenes at the farm idea). On page 113 Rohit gives us a chart to help us figure out how to find our own back story. Part 2 is more of the “how to” portion of the show, but if you’re like me, you’ll get plenty o’ ideas from Part 1. (I guess the beauty of this book is that it’ll appeal both to the right brain and left brain people out there the way Mark Victor Hansen and Robert Allen did in The One Minute Millionaire.)

Once you put the book down, you’ll go out there looking for your “Accidental Spokesperson”, someone like Jared from Subway who’ll sing your praises and keep your eyes peeled for your “Personality Moments”. Highly Recommended.

Watch for Rohit’s Top Marketing Blogger Guest Post, coming soon to a theatre near you…