It’s pretty likely you’ve seen this guy in a movie.
It’s pretty likely you’ve seen this guy in TONS of movies.
His face is SO familiar, isn’t it?
But I’ll bet you don’t know his name.
What is the value of NAME recognition?
I saw him in Bus Stop (with Marilyn Monroe) on DVD the other night.
He was in Follow That Dream with Elvis.
He’s been in zillions of TV shows.
And I can pretty much guarantee that (almost) nobody knows his name.
Yes, it’s important to have a recognizable face.
But it’s also important to have a recognizable NAME, no?
As entrepreneurs & experts, if people haven’t heard of us, if they don’t know our NAME, how can they find us to hire us?
Are YOU spending enough time making sure that YOUR name gets out there?
OK, Arthur O’Connell.
That’s his name.
So, 2 Questions for you:
1) Did YOU know his name before I revealed it?
2) What are you going to do this year to increase YOUR name recognition?
So, I’m in a pharmacy today and on my way to pay for my stamp, I notice a metal tin of Hangover Helper Mints for 4 bucks. Genius.
Note the Narrow Positioning: For Hangovers Note the Tagline: “Eliminates Ass Mouth” Note the Logo: Some guy puking into the toilet. Note the Name Similar to a well known product name: Hamburger Helper Note the Ingredient: Extra Strength Peppermints.
Holy Price Elasticity, Batman! Genius!
Saw this fabulous TV commercial last night. Made me actually LOL when the second woman shows up saying “I’m here about the sewing machine”.
First woman provides good example of Robert Collier’s “entering the conversation going on in the prospect’s mind”. In fact, I think the guy on her back riding tandem probably represents the conversation going on in the sewing machine owner’s mind.
Just when you think Kijiji and Craigslist have cornered the market previously occupied by the local Buy and Sell magazines, LetGo steps into the spotlight with this cool commercial showing how easy it is to let go of your stuff. There are more ads where this came from. This one has almost a million views online (and more on TV).
Brilliant spoof. This spot with Ty Burrell from Modern Family has attracted 15 million views & counting. It immediately reminds me of the “I can’t believe they pay me for this stuff” Chanel No 5 commercial featuring Brad Pitt
or the “seriously, people?” Matthew McConaughey commercial for Dolce & Gabbana.
Have you seen any other commercials that mock the norm?