Are YOU as brutally honest with prospects as this Girl Scout selling cookies?

Check out this hilarious video of Mike Rowe reading a letter from a Girl Scout to her dad’s rich friend trying to pitch him on buying girl scout cookies.

There’s nothing like the sincerity of kids.
We should remember & incorporate some of this as entrepreneurs.

Nothing like admitting a vulnerability to win the trust of your prospects.

Nothing like a bit of honest to make something go viral.


Should Brands Get POLITICAL?

Have you seen the latest Budweiser commercial slotted for the 2017 Super Bowl?

The spot emphasizes that the brand was created by an immigrant, who is welcomed with cries of “Go back home!” clearly making a political statement in the light of the recent US election.

It appears to be directly taking on Trump’s recent executive order but according to Market Watch, Budweiser says that this was in the works before all that (and clearly they couldn’t have made this elaborate spot in just days since Trump’s controversial executive order).

So questions.

Does it help the brand?

Does it hurt the brand?

Does it matter?

Should brands be making political statements? Yes or no? Why or why not?

What do you think?

Is this a moral imperative or dangerous territory for a brand?

Would YOU put YOUR brand behind a political statement?

Or is this not a political statement at all?

Please comment below.

Huge thanks to author and brand guru, Martin Lindstrom, for the heads up on this commercial and another provocative Super Bowl 2017 commercial by a lumber company about Mexicans and the wall.

Tsufit is the author of Step Into The Spotlight! : A Guide to Getting Noticed. Grab Tsufit’s 11 free Spotlight Secrets series re how to stand out & get noticed in business in just 30 seconds at

Guys, have you registered for Adele McLay’s Free Bootcamp yet?

Honoured to be included in Adele McLay’s Business Growth Online Bootcamp, one of 35 speakers from across the globe.

If you’re an entrepreneur, expert or small business owner, you will want to tune in and soak it all up!

I was an attendee at Adele’s last online summit and tuned in day after day.

Join us there by registering free here:

Author, Step Into The Spotlight!

Full disclosure: The link above is an affiliate link, which means that I may get a commission if you decide to purchase anything from Adele’s company. I only recommend stuff that I have confidence in, so I know you’ll be in good hands.

Who IS This Guy?

It’s pretty likely you’ve seen this guy in a movie.
It’s pretty likely you’ve seen this guy in TONS of movies.
His face is SO familiar, isn’t it?
But I’ll bet you don’t know his name.
What is the value of NAME recognition?
I saw him in Bus Stop (with Marilyn Monroe) on DVD the other night.
He was in Follow That Dream with Elvis.

He’s been in zillions of TV shows.
And I can pretty much guarantee that (almost) nobody knows his name.
Yes, it’s important to have a recognizable face.
But it’s also important to have a recognizable NAME, no?
As entrepreneurs & experts, if people haven’t heard of us, if they don’t know our NAME, how can they find us to hire us?
Are YOU spending enough time making sure that YOUR name gets out there?
OK, Arthur O’Connell.
That’s his name.
So, 2 Questions for you:
1) Did YOU know his name before I revealed it?
2) What are you going to do this year to increase YOUR name recognition?

P.S. MY name is Tsufit, author of Step Into The Spotlight: A Guide to Getting Noticed.
Grab my 11 free Spotlight Secrets series re how to stand out in 30 seconds at

How to Sell 50 Cents Worth of Candy for 4 Bucks!

So, I’m in a pharmacy today and on my way to pay for my stamp, I notice a metal tin of Hangover Helper Mints for 4 bucks. Genius.


Note the Narrow Positioning: For Hangovers
Note the Tagline: “Eliminates Ass Mouth”
Note the Logo: Some guy puking into the toilet.
Note the Name Similar to a well known product name: Hamburger Helper
Note the Ingredient: Extra Strength Peppermints.
Holy Price Elasticity, Batman!

Tsufit is the author of the wildly popular award winning book, Step Into The Spotlight! : A Guide to Getting Noticed
Grab Tsufit’s 11 free Spotlight Secrets series re how to stand out in just 30 seconds at

SNL decides it’s no laughing matter: No punchline after Trump Win

No laughing matter. After months of mocking the presidential candidates, SNL opened last night like this:

Also a fitting tribute to the passing this week of Leonard Cohen.

We have a saying in Peebles…

peeblesWe have a saying in Peebles…

In Step Into The Spotlight!, I shared that it’s key to have a signature saying. Something that people identify with you and only you.

Like when Chef Emeril Lagasse says “Bam!”
Or when Jeff Probst of Survivor says “The Tribe Has Spoken.”

So, last night, I’m watching an episode of the BBC drama The Paradise (based on book by Emile Zola).

A shop-girl, Denise, is vying to become Head of Ladies Wear. A prestigious position.

Her friend, Sam, tells her, in order to stand out over the 3 other short list candidates, she needs a signature saying.

I guess he read my book.

He runs through a list of lame suggestions until he comes up with the perfect one.

She’s from a small town called Peebles. Sam suggests that whenever she wants to share her own philosophy about anything, she simply says:

“We have a saying in Peebles…” and then spouts out whatever she wants to say, adding weight to what she’s saying.

She uses the line in her interview. She gets the job.
“We have a saying in Peebles…” Helped her stand out.

So, what’s YOUR signature saying?

See you in the spotlight!


P.S. Want my free series of Spotlight Secrets like this one? They’re short and fun. Go to

P.P. S. If you haven’t yet read Step Into The Spotlight!, whatsamattaforyou?
Grab a copy at or ask your local library to order it for you, yes?

Step into the Spotlight Book

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