Kentucky Grilled Chicken?
By tsufit on May 7, 2009 in Advertising, Authenticiy, Creativity, Entrepreneurship, Positioning, Publicity, Uncategorized, Word of Mouth Marketing, viral marketing
Kentucky Grilled Chicken? Really?
OK, so you’ve got our attention. Free coupons downloadable on Oprah.com
But long term?
Moving to KFC seemed to work for a while. Made us forget what we were really eating–and then the nostalgia of the bucket kicked in… But it seems to me that if you’re going to go all healthy on us now Colonel, you’ll have to launch it under a different brand name.
My personal opinion? Once the hoopla of free Oprah endorsed chicken wears off, you’ll be fried…
Just my 2 cents. What do you think?
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