It Depends on Weather You Tell a Story

Want to engage your audience? Tell ‘em a story. We’ve all heard this before, but this is the first time I’ve seen it on the local Weather Forecast.

I was doing the channel dance last month and got caught up in –get this, the weather forecast. I know. Pretty lame. This TV station had viewers send in their questions like “I’m going camping in Markville this weekend. It’s my first camping trip ever and I hear it might rain. Am I going to have to cancel?” Another viewer, Tyler, writes, “We’re planning to go see the fireworks at Canada’s Wonderland on Monday night. Will it be rained out?” Another viewer wrote in about her weekend family reunion in a third location. After reading the questions, the weather guy dished out the weather forecast and highlighted the specific locations and viewer’s names on his weather map with specific locations. Camping trip girl was told the weather would dip to 4 degrees celcius overnight so she was advised to double up on sleeping bags and wear a toque. (Yeah, I know it was May but it’s Canada eh?)
Tsufit