Is bread make of out CRICKETS just a publicity play?

Would you bake CRICKETS into bread in order to stand out?

Just saw a news item about Loblaws (Canadian grocery store) selling flour made from crickets in its premium President’s Choice line.

That lead to a video of a Finnish bakery selling bread made from crickets. Do you think they’re doing it for the free publicity or really trying to offer protein filled bread?

I wonder if they’ll do public tasting events for more free press…

What do you think of this?

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