How can you find a NEW angle on an OLD business like DriveHer did?


How can YOU find a new angle on an old business?

First there were taxis. (And buses if you don’t mind sharing.)

Then there was Uber. And Lyft. Ridesharing apps.

But still sometimes creepy to get into a strange unmarked car with a stranger, no?

Just did this the other night and it reminded me of the olden days when I used to eat hamburgers.

You gotta suspend…well you gotta forget you know the details of how it got from the ranch to the bun.

It’s kinda like that hopping into a black Honda with a stranger ’cause it’s a bit cheaper than the marked taxi cabs.

Enter DriveHer.

It’s a new ride sharing app, probably like Uber or Lyft (haven’t researched it yet) but here’s the twist.

All the drivers are women.

And the passengers are going to be women.

Not sure if it’ll cost more (that may be a factor in its success or failure or it may not).

After all, Kiddie Cabbie charges more but we expect that ’cause it’s a transportation service to take our kids to school and back.

So, Uber & Lyft focused on being cheaper & faster to arrive than taxis. (And you get to watch the route he travels and see his name and photo on your smart phone.)

And you get to prepay online, so no exchange of money, no payment interaction with the driver at all. Good for driver. Good for you.

Kiddie Cabbie focused on kids and kid safety.

And now Drive Her (there is another company called Lady Drive Her as well) focuses on women driving women, again a safety and comfort level thing.

Why are we talking about this?

‘Cause you might think you’ve figured out every angle on your business, but trust me on this, you haven’t.

There IS another angle.

One that will get you media attention.

One that will get you noticed.

One that will make you stand out.

One that will make you more attractive to a certain segment of the population.

And it’s up to YOU to figure out what that is.

Go!

Tsufit
P.S. Of course, there will be controversy around this. Cries of discrimination. Can you discriminate against whom you accept as a customer? Can you discriminate in hiring? Isn’t this something the civil rights movement fought against in the 60’s and women’s lib movement in the 70’s? The fact that there will be controversy is just one more reason more people will hear about this, it’ll be the subject of call in shows on talk radio etc. Can YOU come up with an angle that will get you noticed?

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