Have You Ever Worn Fake Designer Sunglasses?
By tsufit on Oct 18, 2009 in Authenticiy, Behavioral Economics, Behavioural Economics, Book Reviews, Books, Marketing, Personal Branding, Uncategorized, Why We Buy, book review
Have you ever stepped into the spotlight wearing fake designer stuff? Fake Gucci? Fake Coach? I think the whole concept of fake stuff is ridiculous since the real stuff doesn’t, in my eyes, have any inherent value. But that’s another story…
Daniel Ariely, Professor of Behavioral Economics at Duke University and the author of the wildly successful (and deservedly so–it’s fascinating!) book, Predictably Irrational, says wearing fake makes us cheat more. Would checking out Bernie Madoff’s closet, Bill Clinton’s sunglasses, Enron exec’s cuff links really have given us clues? Check this out…











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