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	<title>Step Into The Spotlight!</title>
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	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>The Intangible Value of What You&#8217;re Selling</title>
		<link>http://tsufit.com/blog/2013/04/the-intangible-value-of-what-youre-selling/</link>
		<comments>http://tsufit.com/blog/2013/04/the-intangible-value-of-what-youre-selling/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 04:01:35 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Speech]]></category>
		<category><![CDATA[Speeches]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Adverts]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Diamond Shreddies]]></category>
		<category><![CDATA[Intangible Value]]></category>
		<category><![CDATA[Perceived Value]]></category>
		<category><![CDATA[Rory Sutherland]]></category>
		<category><![CDATA[Shreddies]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[TED talk]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=7877</guid>
		<description><![CDATA[My daughter P, just sent me this interesting TED talk about the intangible value of the stuff we market. This isn&#8217;t the old &#8220;Sell Benefits, Not Features&#8221; talk. This isn&#8217;t about coming up with new stuff to sell. It&#8217;s about finding creative ways to add value by changing your audience&#8217;s perception about what you&#8217;ve got. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make Them Beg!</title>
		<link>http://tsufit.com/blog/2013/04/make-them-beg/</link>
		<comments>http://tsufit.com/blog/2013/04/make-them-beg/#comments</comments>
		<pubDate>Mon, 08 Apr 2013 17:18:56 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Fees]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Persona]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Bad Ass Businesswomen]]></category>
		<category><![CDATA[Jessica Kizorek]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michelle Villalobos]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[raise your prices]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=7841</guid>
		<description><![CDATA[I&#8217;ve been saying this for years: business is a seduction! You&#8217;ve gotta make &#8216;em beg for what you&#8217;ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they&#8217;re saying to [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Lessons from the Oscars: You gotta know when to sit down &amp; shut up!</title>
		<link>http://tsufit.com/blog/2013/02/lessons-from-the-oscars-you-gotta-know-when-to-sit-down-shut-up/</link>
		<comments>http://tsufit.com/blog/2013/02/lessons-from-the-oscars-you-gotta-know-when-to-sit-down-shut-up/#comments</comments>
		<pubDate>Sun, 24 Feb 2013 14:05:00 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[30 Second Networking Infomercial]]></category>
		<category><![CDATA[30 Seconds in the Spotlight!]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Show Business]]></category>
		<category><![CDATA[Speaking Skills]]></category>
		<category><![CDATA[Speech]]></category>
		<category><![CDATA[Speeches]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[30 second elevator speech]]></category>
		<category><![CDATA[actors]]></category>
		<category><![CDATA[get off the stage]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[networking event]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[sit down and shut up]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=7831</guid>
		<description><![CDATA[The Oscars are tonight and there&#8217;s lots to be learned. Especially if you go to business networking events where they give you 30 seconds in the spotlight. Make sure you know when to sit down and shut up. (These guys got away with running long but you probably won&#8217;t&#8230;)]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ain&#8217;t Nobody Got Time For That</title>
		<link>http://tsufit.com/blog/2013/02/aint-nobody-got-time-for-that/</link>
		<comments>http://tsufit.com/blog/2013/02/aint-nobody-got-time-for-that/#comments</comments>
		<pubDate>Mon, 18 Feb 2013 22:45:30 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=7825</guid>
		<description><![CDATA[The lines between news and entertainment get blurrier and blurrier every day. Just reading a book about how pr people and artists create the news. Here&#8217;s an example of the news creating the art. It even got reported in The Huffington Post. (My condolences to the victims and their families. No disrespect intended by posting [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s on YOUR business card?</title>
		<link>http://tsufit.com/blog/2013/02/whats-on-your-business-card/</link>
		<comments>http://tsufit.com/blog/2013/02/whats-on-your-business-card/#comments</comments>
		<pubDate>Wed, 13 Feb 2013 23:46:57 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business card]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[www.SpotlightGroup.biz]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=7808</guid>
		<description><![CDATA[So, we&#8217;re having a discussion over at our Step Into The Spotight! Linkedin group (Join us!) about what should and shouldn&#8217;t be on our business cards, when one of our members posts this! Ya man! Thanks for the smile Boris!]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2013/02/whats-on-your-business-card/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You&#8217;re a Genius</title>
		<link>http://tsufit.com/blog/2013/01/7798/</link>
		<comments>http://tsufit.com/blog/2013/01/7798/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 20:17:53 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[About the Author]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Albert Einstein]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Einstein]]></category>
		<category><![CDATA[Quotations]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=7798</guid>
		<description><![CDATA[Just chatting with one of my 4 favourite daughters, and in conversation, she said &#8220;If you test a frog by how he flies, he&#8217;s going to feel really stupid.&#8221; She heard it from Albert Einstein (maybe they were Facebook friends&#8230;) who put it like this: &#8220;Everybody is a genius. But if you judge a fish [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2013/01/7798/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YOU are the Prize!</title>
		<link>http://tsufit.com/blog/2013/01/whats-the-difference-between-pitching-and-selling/</link>
		<comments>http://tsufit.com/blog/2013/01/whats-the-difference-between-pitching-and-selling/#comments</comments>
		<pubDate>Sat, 12 Jan 2013 04:08:11 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Oren Klaff]]></category>
		<category><![CDATA[Pitch Anything]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=7778</guid>
		<description><![CDATA[Here&#8217;s Oren Klaff, author of Pitch Anything with Chase Jarvis. One of the members of my new Linked In Step Into The Spotlight Group says that this is one of the best books of 2012. Yes, it&#8217;s about capturing your audience&#8217;s attention. You already know that. But the most important concept comes in at around [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2013/01/whats-the-difference-between-pitching-and-selling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jeff Steinmann on How to Choose Your Niche</title>
		<link>http://tsufit.com/blog/2013/01/jeff-steinmann-on-how-to-choose-your-niche/</link>
		<comments>http://tsufit.com/blog/2013/01/jeff-steinmann-on-how-to-choose-your-niche/#comments</comments>
		<pubDate>Mon, 07 Jan 2013 18:31:41 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Entrepreneurial Education]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[Find Your Herd]]></category>
		<category><![CDATA[Find Your Niche]]></category>
		<category><![CDATA[Jeff Steinmann]]></category>
		<category><![CDATA[LinkedIn Group]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=7767</guid>
		<description><![CDATA[Jeff is a member of our new Step Into The Spotlight! Group on LinkedIn (You can apply to join at www.SpotlightGroup.biz) and here he dishes out the 3 key things you need to find your niche. You&#8217;ll have direct access to Jeff and other marketing mentors in the Step Into The Spotlight! Group so join [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2013/01/jeff-steinmann-on-how-to-choose-your-niche/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I did something crazy yesterday&#8230;</title>
		<link>http://tsufit.com/blog/2013/01/i-did-something-crazy-yesterday/</link>
		<comments>http://tsufit.com/blog/2013/01/i-did-something-crazy-yesterday/#comments</comments>
		<pubDate>Wed, 02 Jan 2013 22:54:55 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[About the Author]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Start-ups]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online networking]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=7759</guid>
		<description><![CDATA[I started a new group on LinkedIn. Anyone who knows me knows that I don&#8217;t like to organize groups or events. I like to just show up to stuff that&#8217;s already organized. But it was Jan 1 and some crazy impulse hit me and I did it. And you&#8217;re invited. Just log into your LinkedIn [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2013/01/i-did-something-crazy-yesterday/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Entrepreneurial Cinderella Story: Caine&#8217;s Arcade</title>
		<link>http://tsufit.com/blog/2012/12/an-entrepreneurial-cinderella-story-caines-arcade/</link>
		<comments>http://tsufit.com/blog/2012/12/an-entrepreneurial-cinderella-story-caines-arcade/#comments</comments>
		<pubDate>Sat, 29 Dec 2012 23:03:31 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Caine's Arcade]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[movement]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pubicity stunt]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[young entrepreneur]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=7742</guid>
		<description><![CDATA[Want some entrepreneurial inspiration? Check this out! Then the publicity hit and over 3 million people saw the movie above. (As with much of the coolest stuff on this blog, this tip came from one of my daughters, P.)]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2012/12/an-entrepreneurial-cinderella-story-caines-arcade/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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