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	<title>Step Into The Spotlight!</title>
	<atom:link href="http://tsufit.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
	<pubDate>Sun, 21 Jun 2009 01:08:20 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Walter Cronkite&#8211;An Icon</title>
		<link>http://tsufit.com/blog/walter-cronkite-an-icon/</link>
		<comments>http://tsufit.com/blog/walter-cronkite-an-icon/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 01:08:20 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Breaking News]]></category>

		<category><![CDATA[Personal Branding]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Icon]]></category>

		<category><![CDATA[Newsman]]></category>

		<category><![CDATA[Walter Cronkite]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1416</guid>
		<description><![CDATA[
Just saw a news bulletin that says that Walter Cronkite is not well so I just wanted to give him a salute as a sign of respect. We talk about personal branding&#8211;This man is an icon.
Here&#8217;s Walter Cronkite showing some vulnerability&#8211;fast forward to about 5 minutes in&#8230;
]]></description>
		<wfw:commentRss>http://tsufit.com/blog/walter-cronkite-an-icon/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Raz Gets Random</title>
		<link>http://tsufit.com/blog/raz-gets-random/</link>
		<comments>http://tsufit.com/blog/raz-gets-random/#comments</comments>
		<pubDate>Fri, 15 May 2009 18:17:20 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
		
		<category><![CDATA[Book Giveaway]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[99.3 Random Acts of Marketing]]></category>

		<category><![CDATA[Drew McLellan]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1408</guid>
		<description><![CDATA[Raz Chorev has been randomly selected from a recent flood of commenters to receive Drew McLellan&#8217;s marketing book, 99.3 Random Acts of Marketing. Congrats Raz The book will be sent to you by a randomly selected kangaroo.
]]></description>
		<wfw:commentRss>http://tsufit.com/blog/raz-gets-random/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Kentucky is Fried!</title>
		<link>http://tsufit.com/blog/kentucky-is-fried/</link>
		<comments>http://tsufit.com/blog/kentucky-is-fried/#comments</comments>
		<pubDate>Mon, 11 May 2009 12:55:10 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Positioning]]></category>

		<category><![CDATA[Publicity]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[viral marketing]]></category>

		<category><![CDATA[Colonel Sanders]]></category>

		<category><![CDATA[Kentucky Fried Chicken]]></category>

		<category><![CDATA[Kentucky Grilled Chicken]]></category>

		<category><![CDATA[line extension]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1402</guid>
		<description><![CDATA[
Kinda seems lame or maybe just premature to trot out an &#8220;I-told-you-so&#8221; to the Colonel when he hasn&#8217;t even had a chance to botch it up of his own devices. The whole Oprah&#8217;s Book Chicken Club &#8220;We-can&#8217;t-keep-up-with-the- coupons&#8221; disaster has taken the focus off the main point&#8211;Kentucky Grilled Chicken is a bad idea which wouldn&#8217;t [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/kentucky-is-fried/feed/</wfw:commentRss>
		</item>
		<item>
		<title>99.3 Random Acts of Marketing</title>
		<link>http://tsufit.com/blog/993-random-acts-of-marketing/</link>
		<comments>http://tsufit.com/blog/993-random-acts-of-marketing/#comments</comments>
		<pubDate>Sat, 09 May 2009 23:22:28 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
		
		<category><![CDATA[Book Giveaway]]></category>

		<category><![CDATA[Books]]></category>

		<category><![CDATA[Guest Bloggers]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Top Marketing Bloggers]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[book review]]></category>

		<category><![CDATA[99.3 Random Acts of Marketing]]></category>

		<category><![CDATA[Drew McLellan]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1370</guid>
		<description><![CDATA[
Have you ever sat down and put together a huge honkin&#8217; marketing plan? One with made-up numbers to go with it? If you&#8217;re an author, a recording artist, a business owner looking for funding, you probably have. And yet, as Drew McLellan points out, much of what we actually do in marketing is actually random.
I [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/993-random-acts-of-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Kentucky Grilled Chicken?</title>
		<link>http://tsufit.com/blog/kentucky-grilled-chicken/</link>
		<comments>http://tsufit.com/blog/kentucky-grilled-chicken/#comments</comments>
		<pubDate>Thu, 07 May 2009 12:35:04 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Authenticiy]]></category>

		<category><![CDATA[Creativity]]></category>

		<category><![CDATA[Entrepreneurship]]></category>

		<category><![CDATA[Positioning]]></category>

		<category><![CDATA[Publicity]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Word of Mouth Marketing]]></category>

		<category><![CDATA[viral marketing]]></category>

		<category><![CDATA[Brand Name]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Colonel Sanders]]></category>

		<category><![CDATA[Kentucky Fried Chicken]]></category>

		<category><![CDATA[Kentucky Grilled Chicken]]></category>

		<category><![CDATA[KFC]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Oprah]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1388</guid>
		<description><![CDATA[
Kentucky Grilled Chicken? Really?
OK, so you&#8217;ve got our attention. Free coupons downloadable on Oprah.com
But long term?
Moving to KFC seemed to work for a while. Made us forget what we were really eating&#8211;and then the nostalgia of the bucket kicked in&#8230; But it seems to me that if you&#8217;re going to go all healthy on us [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/kentucky-grilled-chicken/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Rohit Bhargava&#8217;s Book Has Personality!</title>
		<link>http://tsufit.com/blog/rohit-bhargavas-book-has-personality/</link>
		<comments>http://tsufit.com/blog/rohit-bhargavas-book-has-personality/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 15:04:23 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
		
		<category><![CDATA[About the Author]]></category>

		<category><![CDATA[Authenticiy]]></category>

		<category><![CDATA[Book Reviews]]></category>

		<category><![CDATA[Books]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Guest Bloggers]]></category>

		<category><![CDATA[Humor]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Personal Branding]]></category>

		<category><![CDATA[Positioning]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[book review]]></category>

		<category><![CDATA[authenticity]]></category>

		<category><![CDATA[personality]]></category>

		<category><![CDATA[personality not included]]></category>

		<category><![CDATA[rohit bhargava]]></category>

		<category><![CDATA[Step Into The Spotlight!]]></category>

		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1044</guid>
		<description><![CDATA[
I inhale books. I buy them, pile them up and read them 8-10 at a time. I have more books than the average metropolitan library. Especially business books. And now, I&#8217;m being sent even more books for review on this blog. And I read every single one&#8230;OK, almost&#8230;
The sad truth is that some of them [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/rohit-bhargavas-book-has-personality/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Twitter Broadcasting Corporation?&#8211; Is Ashton Kutcher a Twit or a Genius?</title>
		<link>http://tsufit.com/blog/twitter-broadcasting-corporation-is-ashton-kutcher-a-twit-or-a-genius/</link>
		<comments>http://tsufit.com/blog/twitter-broadcasting-corporation-is-ashton-kutcher-a-twit-or-a-genius/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 13:25:08 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Microblogging]]></category>

		<category><![CDATA[Public Speaking]]></category>

		<category><![CDATA[Publicity]]></category>

		<category><![CDATA[Publicity Stunts]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Traffic Creation]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Word of Mouth Marketing]]></category>

		<category><![CDATA[viral marketing]]></category>

		<category><![CDATA[Ad Age]]></category>

		<category><![CDATA[Ashton Kutcher]]></category>

		<category><![CDATA[Broadcasting]]></category>

		<category><![CDATA[CNN]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Publicity Stunt]]></category>

		<category><![CDATA[Simon Dumenco]]></category>

		<category><![CDATA[Twit]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1351</guid>
		<description><![CDATA[
There&#8217;s a very insightful article by Simon Dumenco over at Ad Age about the significance of the fact that Ashton Kutcher won the race with CNN to be the first with 1 million followers on Twitter. Go read the article but here&#8217;s the bottom line. Social media was supposed to level the playing field (which [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/twitter-broadcasting-corporation-is-ashton-kutcher-a-twit-or-a-genius/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Antwerpians Step Into The Spotlight!</title>
		<link>http://tsufit.com/blog/antwerpians-step-into-the-spotlight/</link>
		<comments>http://tsufit.com/blog/antwerpians-step-into-the-spotlight/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 00:43:36 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Humor]]></category>

		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Inspiration]]></category>

		<category><![CDATA[Publicity]]></category>

		<category><![CDATA[Publicity Stunts]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[viral marketing]]></category>

		<category><![CDATA[Antwerp]]></category>

		<category><![CDATA[The Sound of Music]]></category>

		<category><![CDATA[World Wide Rave]]></category>

		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1327</guid>
		<description><![CDATA[So is this a World Wide Rave, David? I played Liesl in an off off off Broadway version of this show (ie Illinois) AND I&#8217;ve been to Belgium, so I have a special affection for it.Thanks for sending it Maxine!

]]></description>
		<wfw:commentRss>http://tsufit.com/blog/antwerpians-step-into-the-spotlight/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Twitter. Just When You Think The World Can&#8217;t Get Any Crazier!</title>
		<link>http://tsufit.com/blog/twitter-just-when-you-think-the-world-cant-get-any-crazier/</link>
		<comments>http://tsufit.com/blog/twitter-just-when-you-think-the-world-cant-get-any-crazier/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 13:46:33 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Authenticiy]]></category>

		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[Microblogging]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Success]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Traffic Creation]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Word of Mouth Marketing]]></category>

		<category><![CDATA[viral marketing]]></category>

		<category><![CDATA[Big Deal PR]]></category>

		<category><![CDATA[Carri Bugbee]]></category>

		<category><![CDATA[Digital Media]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Publicity]]></category>

		<category><![CDATA[Shorty Awards]]></category>

		<category><![CDATA[Step Into The Spotlight!]]></category>

		<category><![CDATA[Tsufit]]></category>

		<category><![CDATA[Tweets]]></category>

		<category><![CDATA[Twits]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1316</guid>
		<description><![CDATA[A Twitter Ad Agency? Twitter Awards?
It&#8217;s a rare day when I wake up and DON&#8217;T hear something surprising and new. Things are changing SO fast nowadays that even if you think you sort of get it when you go to bed, you wake up the next day and everything has changed. The exponential growth of [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/twitter-just-when-you-think-the-world-cant-get-any-crazier/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Recession? Don&#8217;t Abandon Your Postioning By Thinking Short Term</title>
		<link>http://tsufit.com/blog/recession-dont-abandon-your-postioning-by-thinking-short-term/</link>
		<comments>http://tsufit.com/blog/recession-dont-abandon-your-postioning-by-thinking-short-term/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 13:06:06 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Commercials]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Positioning]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA["I'm a PC"]]></category>

		<category><![CDATA[Ad Age]]></category>

		<category><![CDATA[Al Ries]]></category>

		<category><![CDATA[Apple]]></category>

		<category><![CDATA[Cadillac]]></category>

		<category><![CDATA[Eva Longoria]]></category>

		<category><![CDATA[laptop]]></category>

		<category><![CDATA[MAC]]></category>

		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[Packard]]></category>

		<category><![CDATA[Recession]]></category>

		<category><![CDATA[Seinfeld]]></category>

		<category><![CDATA[Step Into The Spotlight!]]></category>

		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1307</guid>
		<description><![CDATA[After the fiesty debate about my recent blog post about Microsoft throwing in the towel by positioning its laptop as the cheap alternative to Mac, I was happy to see The Monarch of Marketing, The Baron of Branding, The Pope of Positioning, (I promise, I&#8217;ll stop now&#8230;), Al Ries, saying &#8220;Don&#8217;t Damage Your Brand for [...]]]></description>
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