Comments on: Every Entrepreneur Should Study Buyology http://tsufit.com/blog/every-entrepreneur-should-study-buyology/ A Guide to Getting Noticed Wed, 03 Mar 2010 23:06:40 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: tsufit http://tsufit.com/blog/every-entrepreneur-should-study-buyology/comment-page-1/#comment-5964 tsufit Fri, 27 Nov 2009 05:50:29 +0000 http://tsufit.com/blog/?p=1292#comment-5964 Thanks for your comments about Buyology Sandra. I actually enjoyed Lindstrom's book, but then again, I gave it a really quick read while waiting in a bookstore. I find books on behavioural economics very interesting. Have you read <a href="http://www.predictablyirrational.com/" rel="nofollow">Predictably Irrational</a> by Dan Ariely or <a href="http://www.amazon.com/Why-We-Buy-Science-Shopping/dp/0684849143" rel="nofollow">Why We Buy</a> by Paco Underhill? I found Predictably Irrational especially interesting. Tsufit Thanks for your comments about Buyology Sandra.
I actually enjoyed Lindstrom’s book, but then again, I gave it a really quick read while waiting in a bookstore. I find books on behavioural economics very interesting. Have you read Predictably Irrational by Dan Ariely or Why We Buy by Paco Underhill? I found Predictably Irrational especially interesting.
Tsufit

]]> By: r4i http://tsufit.com/blog/every-entrepreneur-should-study-buyology/comment-page-1/#comment-5963 r4i Fri, 27 Nov 2009 05:20:58 +0000 http://tsufit.com/blog/?p=1292#comment-5963 This is the first book in a long time I felt like taking back, and demanding a refund. Filled with common-sense observations inflated with info-mercial style prose, it's a shadow of the scientific study it claims to be. Each chapter pounds you with juvenile "imagine this!" scenarios, while providing little scientific backing for the author's conclusions. After each disappointing narrative, he promises the next chapter has "groundbreaking new science!" Clearly, he has mastered the art of hype, for that's mostly what this book is. Those looking for information on motivation and thinking patterns will be best served to look elsewhere. This is the first book in a long time I felt like taking back, and demanding a refund.

Filled with common-sense observations inflated with info-mercial style prose, it’s a shadow of the scientific study it claims to be.

Each chapter pounds you with juvenile “imagine this!” scenarios, while providing little scientific backing for the author’s conclusions. After each disappointing narrative, he promises the next chapter has “groundbreaking new science!” Clearly, he has mastered the art of hype, for that’s mostly what this book is.

Those looking for information on motivation and thinking patterns will be best served to look elsewhere.

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