Confidence–The Ultimate Marketing Tool

Caught a snippet of one of my favorite songs today from one of my favorite movies. I used to walk to school as a kid singing this song (it alternated on my playlist with “Oh, What a Beautiful Morning”–yes, the neighbors stared…) When I saw Julie Andrews perform “I Have Confidence” again tonight, it occurred to me that confidence is the ultimate marketing tool. If you can demonstrate legitimate confidence (even better if you actually feel it, but sometimes a display is enough), you may just get the gig. Wishing you all a confident 2009.