Coke Announces Its Plans– What Would Ries and Trout Say?

Coke announced its marketing and advertising plans for 2010.

Coca-Cola CEO, Muhtar Kent, admits
“There was a period when our company did lose its way.” Duh.

Check out details at Ad Age.

Wonder what Al Ries or Jack Trout would say about Coke’s plans. Seems to me that the leader ought to maintain a sharper focus on what brought ‘em to the party.

Hope Coke doesn’t forget that it’s “The Real Thing”.
Tsufit
P. S. Check out the social media stats in Comment 2 to the Ad Age article. Love to see some interpretations of what they mean to a brand.