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	<title>Step Into The Spotlight! &#187; Word of Mouth Marketing</title>
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	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>Gary Vaynerchuk on CNN on How to Follow That Dream!</title>
		<link>http://tsufit.com/blog/2010/10/gary-vaynerchuk-on-cnn-on-how-to-follow-that-dream/</link>
		<comments>http://tsufit.com/blog/2010/10/gary-vaynerchuk-on-cnn-on-how-to-follow-that-dream/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 19:03:23 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Start-ups]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Top Marketing Bloggers]]></category>
		<category><![CDATA[Traffic Creation]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[Building Community]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[College Kids]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Follow That Dream!]]></category>
		<category><![CDATA[Gary Vaynerchuk]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Online TV]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3531</guid>
		<description><![CDATA[This guy has personality up the wazoo! Allow yourself to get carried away. What&#8217;s your dream? What are you waiting for?]]></description>
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		<item>
		<title>The Age of Persuasion (&amp; Coincidence)</title>
		<link>http://tsufit.com/blog/2010/08/the-age-of-persuasion-coincidence/</link>
		<comments>http://tsufit.com/blog/2010/08/the-age-of-persuasion-coincidence/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 20:09:13 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[Blink]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mike Tennant]]></category>
		<category><![CDATA[Paul Nazareth]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Richistan]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Terry O'Reilly]]></category>
		<category><![CDATA[The Age of Persuasion]]></category>
		<category><![CDATA[The King of Madison Avenue]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3313</guid>
		<description><![CDATA[On page 18-19 of Step Into The Spotlight!, I tell the story of how a client had recommended a book to me (Blink by Malcolm Gladwell), I hadn&#8217;t heard her and I ended up finding it myself and recommending it to her. Kinda happened again today. Out of the blue, I called a blogger to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketing Lessons From the Grateful Dead</title>
		<link>http://tsufit.com/blog/2010/07/marketing-lessons-from-the-grateful-dead/</link>
		<comments>http://tsufit.com/blog/2010/07/marketing-lessons-from-the-grateful-dead/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 00:30:13 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[All Business is Show Business]]></category>
		<category><![CDATA[Brian Halligan]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Grateful Dead]]></category>
		<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[Marketing Lessons From The Grateful Dead]]></category>
		<category><![CDATA[Raving Fans]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Web Ink Now]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3165</guid>
		<description><![CDATA[So exciting to get unexpected lumpy mail. Today&#8217;s haul included 3 marketing books (one of the benefits of being a blogger&#8211;Thanks Todd And for dragging me to blogging&#8230;and thanks to Wiley &#038; Entrepreneur Press). The one I opened first (while waiting outside the donut shop for my kid finishing her shift) was David Meerman Scott&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How a Publicity Stunt Can Get You on the Today Show</title>
		<link>http://tsufit.com/blog/2010/02/how-a-publicity-stunt-can-get-you-on-the-today-show/</link>
		<comments>http://tsufit.com/blog/2010/02/how-a-publicity-stunt-can-get-you-on-the-today-show/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 14:53:09 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Traffic Creation]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[Buzz Marketing]]></category>
		<category><![CDATA[Half.com]]></category>
		<category><![CDATA[Halfway]]></category>
		<category><![CDATA[Mark Hughes]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Stunts]]></category>
		<category><![CDATA[Today Show]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2785</guid>
		<description><![CDATA[It happened over 10 years ago and people are still talking about how Half.com, a startup online company, got onto the Today Show with a bit o&#8217; the green stuff and a lot of ingenuity. Pretty much admitting that it was a publicity stunt, they persuaded a rinky dink 3 horse town, (population: 89 people [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/02/how-a-publicity-stunt-can-get-you-on-the-today-show/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Start a Movement</title>
		<link>http://tsufit.com/blog/2010/02/how-to-start-a-movement/</link>
		<comments>http://tsufit.com/blog/2010/02/how-to-start-a-movement/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 00:55:23 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Corporate Life]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[Derek Sivers]]></category>
		<category><![CDATA[starting a movement]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2772</guid>
		<description><![CDATA[In Step Into The Spotlight!, I recommend that entrepreneurs start a movement. Derek Sivers, founder of CD Baby and all around smart guy, (thanks for endorsing my book, Derek!) explains how a movement is born. He recently got a standing ovation at the TED conference with this 3 minutes observation. (Thanks to Christian Mickelsen for [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/02/how-to-start-a-movement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Twitter Lie!</title>
		<link>http://tsufit.com/blog/2010/02/the-twitter-lie/</link>
		<comments>http://tsufit.com/blog/2010/02/the-twitter-lie/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 18:38:43 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Influence]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Traffic Creation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[Ashton Kutcher]]></category>
		<category><![CDATA[Gayle King]]></category>
		<category><![CDATA[Oprah]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2629</guid>
		<description><![CDATA[I&#8217;ll follow you; You follow me We&#8217;re a happy family With a great big hug and a kiss from me to you Won&#8217;t you say you&#8217;ll follow me too? Isn&#8217;t that a Barney song? It&#8217;s a big fat lie. Your &#8220;trade ya&#8221; followers aren&#8217;t really following you. Yeah, they&#8217;re &#8220;following&#8221; you technically so they can [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/02/the-twitter-lie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>David Meerman Scott Steps Into The Spotlight! With Guest Post</title>
		<link>http://tsufit.com/blog/2010/02/david-meerman-scott-steps-into-the-spotlight-with-guest-post/</link>
		<comments>http://tsufit.com/blog/2010/02/david-meerman-scott-steps-into-the-spotlight-with-guest-post/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 05:15:35 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Guest Bloggers]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Top Marketing Bloggers]]></category>
		<category><![CDATA[Traffic Creation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[Amanda Palmer]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Building a Following]]></category>
		<category><![CDATA[Building a Platform]]></category>
		<category><![CDATA[Concerts]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fan Club]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[My Space]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Dresden Dolls]]></category>
		<category><![CDATA[The New Rules of Marketing and PR]]></category>
		<category><![CDATA[Touring Musician]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2534</guid>
		<description><![CDATA[It&#8217;s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We&#8217;ll be giving away 3 copies of David&#8217;s book later this month so watch for that [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>This Marketing is Sizzling!</title>
		<link>http://tsufit.com/blog/2009/12/this-marketing-is-sizzling/</link>
		<comments>http://tsufit.com/blog/2009/12/this-marketing-is-sizzling/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 18:13:05 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1729</guid>
		<description><![CDATA[Need a New BBQ? You Don&#8217;t Have to Spend A Lot of Money on Marketing or Advertising to Have Impact! Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2009/12/this-marketing-is-sizzling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Check out Supergenius Conference</title>
		<link>http://tsufit.com/blog/2009/12/check-out-supergenius-conference/</link>
		<comments>http://tsufit.com/blog/2009/12/check-out-supergenius-conference/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 17:05:49 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Top Marketing Bloggers]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1758</guid>
		<description><![CDATA[Just heard about Andy Sernovitz&#8217;s Word of Mouth Supergenius Conference December 16 and the awesome lineup including a real supergenius, Andy Nulman, author of Pow! Right Between the Eyes (an unbelievably insightful book!), Mitch Joel, Saul Colt and many others. But guys, if you were really such supergeniuses (genii?), you&#8217;d hold it somewhere warmer than [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2009/12/check-out-supergenius-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kentucky Grilled Chicken?</title>
		<link>http://tsufit.com/blog/2009/05/kentucky-grilled-chicken/</link>
		<comments>http://tsufit.com/blog/2009/05/kentucky-grilled-chicken/#comments</comments>
		<pubDate>Thu, 07 May 2009 12:35:04 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[Brand Name]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Colonel Sanders]]></category>
		<category><![CDATA[Kentucky Fried Chicken]]></category>
		<category><![CDATA[Kentucky Grilled Chicken]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Oprah]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=1388</guid>
		<description><![CDATA[Kentucky Grilled Chicken? Really? OK, so you&#8217;ve got our attention. Free coupons downloadable on Oprah.com But long term? Moving to KFC seemed to work for a while. Made us forget what we were really eating&#8211;and then the nostalgia of the bucket kicked in&#8230; But it seems to me that if you&#8217;re going to go all [...]]]></description>
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		<slash:comments>0</slash:comments>
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