Category: Word of Mouth Marketing
By tsufit on Oct 7, 2010 in Authenticiy, Branding, Celebrity, Communication, Entrepreneurship, Innovation, Inspiration, leadership, Media, Personal Branding, Reality TV, Sales, Social Media, Start-ups, story, Storytelling, Success, Top Marketing Bloggers, Traffic Creation, TV, Uncategorized, viral marketing, Word of Mouth Marketing | Comments Off
This guy has personality up the wazoo! Allow yourself to get carried away. What’s your dream? What are you waiting for?
By tsufit on Aug 5, 2010 in Blogging, Book Reviews, Books, Influence, Persuasion, Uncategorized, Word of Mouth Marketing | Comments Off
On page 18-19 of Step Into The Spotlight!, I tell the story of how a client had recommended a book to me (Blink by Malcolm Gladwell), I hadn’t heard her and I ended up finding it myself and recommending it to her. Kinda happened again today. Out of the blue, I called a blogger to [...]
By tsufit on Jul 28, 2010 in Books, Branding, Celebrity, Entrepreneurship, Fans, Marketing, music, Personal Branding, Positioning, Social Media, Success, Uncategorized, viral marketing, Word of Mouth Marketing | Comments Off
So exciting to get unexpected lumpy mail. Today’s haul included 3 marketing books (one of the benefits of being a blogger–Thanks Todd And for dragging me to blogging…and thanks to Wiley & Entrepreneur Press). The one I opened first (while waiting outside the donut shop for my kid finishing her shift) was David Meerman Scott’s [...]
By tsufit on Feb 19, 2010 in Cool Stuff, internet marketing, Marketing, Publicity, Publicity Stunts, story, Success, Technology, Traffic Creation, TV, Uncategorized, Word of Mouth Marketing | Comments Off
It happened over 10 years ago and people are still talking about how Half.com, a startup online company, got onto the Today Show with a bit o’ the green stuff and a lot of ingenuity. Pretty much admitting that it was a publicity stunt, they persuaded a rinky dink 3 horse town, (population: 89 people [...]
By tsufit on Feb 13, 2010 in Cool Stuff, Corporate Life, Influence, leadership, Social Media, Success, Uncategorized, viral marketing, Word of Mouth Marketing | Comments Off
In Step Into The Spotlight!, I recommend that entrepreneurs start a movement. Derek Sivers, founder of CD Baby and all around smart guy, (thanks for endorsing my book, Derek!) explains how a movement is born. He recently got a standing ovation at the TED conference with this 3 minutes observation. (Thanks to Christian Mickelsen for [...]
By tsufit on Feb 13, 2010 in Influence, internet marketing, Marketing, Microblogging, Networking, Social Media, Success, Technology, Traffic Creation, Uncategorized, viral marketing, Word of Mouth Marketing | Comments Off
I’ll follow you; You follow me We’re a happy family With a great big hug and a kiss from me to you Won’t you say you’ll follow me too? Isn’t that a Barney song? It’s a big fat lie. Your “trade ya” followers aren’t really following you. Yeah, they’re “following” you technically so they can [...]
By tsufit on Feb 3, 2010 in Authenticiy, Blogging, book review, Book Reviews, Books, Branding, Celebrity, Communication, Guest Bloggers, internet marketing, Marketing, Media, Microblogging, Networking, Personal Branding, Publicity, Social Media, Success, Top Marketing Bloggers, Traffic Creation, Uncategorized, Word of Mouth Marketing | 1 Comment
It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]
By tsufit on Dec 15, 2009 in Advertising, Communication, Communications, Cool Stuff, Creativity, Entrepreneurship, Marketing, Publicity, Publicity Stunts, Uncategorized, Word of Mouth Marketing | Comments Off
Need a New BBQ? You Don’t Have to Spend A Lot of Money on Marketing or Advertising to Have Impact! Share and Enjoy:
By tsufit on Dec 2, 2009 in Conferences, Top Marketing Bloggers, Uncategorized, viral marketing, Word of Mouth Marketing | Comments Off
Just heard about Andy Sernovitz’s Word of Mouth Supergenius Conference December 16 and the awesome lineup including a real supergenius, Andy Nulman, author of Pow! Right Between the Eyes (an unbelievably insightful book!), Mitch Joel, Saul Colt and many others. But guys, if you were really such supergeniuses (genii?), you’d hold it somewhere warmer than [...]
By tsufit on May 7, 2009 in Advertising, Authenticiy, Creativity, Entrepreneurship, Positioning, Publicity, Uncategorized, viral marketing, Word of Mouth Marketing | Comments Off
Kentucky Grilled Chicken? Really? OK, so you’ve got our attention. Free coupons downloadable on Oprah.com But long term? Moving to KFC seemed to work for a while. Made us forget what we were really eating–and then the nostalgia of the bucket kicked in… But it seems to me that if you’re going to go all [...]
