It happened over 10 years ago and people are still talking about how Half.com, a startup online company, got onto the Today Show with a bit o’ the green stuff and a lot of ingenuity.
Pretty much admitting that it was a publicity stunt, they persuaded a rinky dink 3 horse town, (population: 89 people [...]

In Step Into The Spotlight!, I recommend that entrepreneurs start a movement. Derek Sivers, founder of CD Baby and all around smart guy, (thanks for endorsing my book, Derek!) explains how a movement is born. He recently got a standing ovation at the TED conference with this 3 minutes observation. (Thanks to Christian Mickelsen [...]

I’ll follow you; You follow me
We’re a happy family
With a great big hug and a kiss from me to you
Won’t you say you’ll follow me too?
Isn’t that a Barney song?
It’s a big fat lie.
Your “trade ya” followers aren’t really following you.
Yeah, they’re “following” you technically so they can broadcast to you.
Why not be upfront about [...]

It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]

Need a New BBQ?
You Don’t Have to Spend A Lot of Money on Marketing or Advertising to Have Impact!

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Just heard about Andy Sernovitz’s Word of Mouth Supergenius Conference December 16 and the awesome lineup including a real supergenius, Andy Nulman, author of Pow! Right Between the Eyes (an unbelievably insightful book!), Mitch Joel, Saul Colt and many others. But guys, if you were really such supergeniuses (genii?), you’d hold it somewhere warmer than [...]

Kentucky Grilled Chicken? Really?
OK, so you’ve got our attention. Free coupons downloadable on Oprah.com
But long term?
Moving to KFC seemed to work for a while. Made us forget what we were really eating–and then the nostalgia of the bucket kicked in… But it seems to me that if you’re going to go all healthy on us [...]

There’s a very insightful article by Simon Dumenco over at Ad Age about the significance of the fact that Ashton Kutcher won the race with CNN to be the first with 1 million followers on Twitter. Go read the article but here’s the bottom line. Social media was supposed to level the playing field (which [...]

A Twitter Ad Agency? Twitter Awards?
It’s a rare day when I wake up and DON’T hear something surprising and new. Things are changing SO fast nowadays that even if you think you sort of get it when you go to bed, you wake up the next day and everything has changed. The exponential growth of [...]

It’s so great when a Top Marketing Blogger like Gavin Heaton tells us that he once felt like we feel– I’ll let him tell it…

I can remember it like it was yesterday. I had been writing my own blog for several months and had begun to receive about 30 or 40 visits a day – [...]