Category: Word of Mouth Marketing
By tsufit on Feb 19, 2010 in Cool Stuff, Marketing, Publicity, Publicity Stunts, Success, TV, Technology, Traffic Creation, Uncategorized, Word of Mouth Marketing, internet marketing, story | Comments Off
It happened over 10 years ago and people are still talking about how Half.com, a startup online company, got onto the Today Show with a bit o’ the green stuff and a lot of ingenuity.
Pretty much admitting that it was a publicity stunt, they persuaded a rinky dink 3 horse town, (population: 89 people [...]
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By tsufit on Feb 13, 2010 in Cool Stuff, Corporate Life, Influence, Social Media, Success, Uncategorized, Word of Mouth Marketing, leadership, viral marketing | Comments Off
In Step Into The Spotlight!, I recommend that entrepreneurs start a movement. Derek Sivers, founder of CD Baby and all around smart guy, (thanks for endorsing my book, Derek!) explains how a movement is born. He recently got a standing ovation at the TED conference with this 3 minutes observation. (Thanks to Christian Mickelsen [...]
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By tsufit on Feb 13, 2010 in Influence, Marketing, Microblogging, Networking, Social Media, Success, Technology, Traffic Creation, Uncategorized, Word of Mouth Marketing, internet marketing, viral marketing | Comments Off
I’ll follow you; You follow me
We’re a happy family
With a great big hug and a kiss from me to you
Won’t you say you’ll follow me too?
Isn’t that a Barney song?
It’s a big fat lie.
Your “trade ya” followers aren’t really following you.
Yeah, they’re “following” you technically so they can broadcast to you.
Why not be upfront about [...]
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By tsufit on Feb 3, 2010 in Authenticiy, Blogging, Book Reviews, Books, Branding, Celebrity, Communication, Guest Bloggers, Marketing, Media, Microblogging, Networking, Personal Branding, Publicity, Social Media, Success, Top Marketing Bloggers, Traffic Creation, Uncategorized, Word of Mouth Marketing, book review, internet marketing | 1 Comment
It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]
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By tsufit on Dec 15, 2009 in Advertising, Communication, Communications, Cool Stuff, Creativity, Entrepreneurship, Marketing, Publicity, Publicity Stunts, Uncategorized, Word of Mouth Marketing | Comments Off
Need a New BBQ?
You Don’t Have to Spend A Lot of Money on Marketing or Advertising to Have Impact!
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By tsufit on Dec 2, 2009 in Conferences, Top Marketing Bloggers, Uncategorized, Word of Mouth Marketing, viral marketing | Comments Off
Just heard about Andy Sernovitz’s Word of Mouth Supergenius Conference December 16 and the awesome lineup including a real supergenius, Andy Nulman, author of Pow! Right Between the Eyes (an unbelievably insightful book!), Mitch Joel, Saul Colt and many others. But guys, if you were really such supergeniuses (genii?), you’d hold it somewhere warmer than [...]
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By tsufit on May 7, 2009 in Advertising, Authenticiy, Creativity, Entrepreneurship, Positioning, Publicity, Uncategorized, Word of Mouth Marketing, viral marketing | Comments Off
Kentucky Grilled Chicken? Really?
OK, so you’ve got our attention. Free coupons downloadable on Oprah.com
But long term?
Moving to KFC seemed to work for a while. Made us forget what we were really eating–and then the nostalgia of the bucket kicked in… But it seems to me that if you’re going to go all healthy on us [...]
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By tsufit on Apr 18, 2009 in Marketing, Microblogging, Public Speaking, Publicity, Publicity Stunts, Social Media, Technology, Traffic Creation, Uncategorized, Word of Mouth Marketing, viral marketing | Comments Off
There’s a very insightful article by Simon Dumenco over at Ad Age about the significance of the fact that Ashton Kutcher won the race with CNN to be the first with 1 million followers on Twitter. Go read the article but here’s the bottom line. Social media was supposed to level the playing field (which [...]
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By tsufit on Apr 8, 2009 in Advertising, Authenticiy, Blogging, Microblogging, Social Media, Success, Technology, Traffic Creation, Uncategorized, Word of Mouth Marketing, viral marketing | 1 Comment
A Twitter Ad Agency? Twitter Awards?
It’s a rare day when I wake up and DON’T hear something surprising and new. Things are changing SO fast nowadays that even if you think you sort of get it when you go to bed, you wake up the next day and everything has changed. The exponential growth of [...]
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By tsufit on Mar 15, 2009 in Blogging, Guest Bloggers, Social Media, Technology, Top Marketing Bloggers, Traffic Creation, Uncategorized, Word of Mouth Marketing | 3 Comments
It’s so great when a Top Marketing Blogger like Gavin Heaton tells us that he once felt like we feel– I’ll let him tell it…
I can remember it like it was yesterday. I had been writing my own blog for several months and had begun to receive about 30 or 40 visits a day – [...]
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