IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped [...]

Check out the fabulous marketing campaign by Altamira Financial 5 years ago.Now that’s distinct. And it “enters the conversation going on in the prospect’s mind” (Robert Collier), as it should.

A cute little coat wearing monkey wandering around IKEA in Toronto. Haven’t seen anyone hint about it, but it makes you wonder if there’s any chance that this was a publicity stunt. It sure doesn’t hurt IKEA any to get it’s name plastered all over social media 2 weeks before Christmas, ie biggest shopping time [...]

Brian Williams of NBC’s Nightly News who is according to msnbc.msncom “seen by more U.S. television viewers on a daily basis than any other individual” has slammed Donald Trump in a war of words that could make the Rosie & Donald feud look like a game of tiddly winks. Williams didn’t love Trump’s tweets (some [...]

Just came across a reference to a recently released book by my friend David Meerman Scott called Newsjacking, all about “How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage”. In fact that’s the subtitle of the book. Haven’t read Newsjacking yet, but I’ve read several of David’s other [...]

Think what you’re selling is boring? Check this out.

This guy has personality up the wazoo! Allow yourself to get carried away. What’s your dream? What are you waiting for?