Category: Word of Mouth Marketing

Will THIS Provocative Heineken Commercial SELL Beer? »

Will this provocative long form commercial sell beer or just win advertising awards? 6.5 million people have seen it on YouTube alone. But will it make them reach for a Heineken? What do you think? Tsufit Author, Step Into The Spotlight! : A Guide to Getting Noticed P.S. Grab my 11 free Spotlight Secrets series […]

Are YOU as brutally honest with prospects as this Girl Scout selling cookies? »

Check out this hilarious video of Mike Rowe reading a letter from a Girl Scout to her dad’s rich friend trying to pitch him on buying girl scout cookies. There’s nothing like the sincerity of kids. We should remember & incorporate some of this as entrepreneurs. Nothing like admitting a vulnerability to win the trust […]

Would you take this huge RISK in order to take a STAND? »

Toronto coffee shop, Tokyo Smoke, did recently. Huge RISK. You could call it a PUBLICITY STUNT. You could call it TAKING a STAND. You could call is a SOCIAL EXPERIMENT. Some called it a PRANK. Whatever you call it, the result was that some customers said they’d never come back! Pretty sure it will attract […]

Is This Guy’s Advertisement BRILLIANT or BOORISH? (Or both?) »

Before you can get a new client, you have to capture your prospect’s attention. Here’s what ONE guy did to attract attention to his new plumbing business. Apparently he not only attracted attention locally, it’s going viral. I read about this in the Huffington Post! Would YOU ever do anything like this to attract attention […]

Is this Mock TRUMP Advertisement in BAD TASTE or BRILLIANT? »

So, it was only a matter of time before companies started piggybacking on the media frenzy the Trump train has created. Air Canada did it with a series of spots about people wanting to move to Canada. And now a camera company 360 fly is mocking Trump while promoting it’s super duper little camera. So […]

Is This Realtor NUTS or Is She BRILLIANT? »

A Canadian realtor has created a “beer commercial” type advertisement for a 3 bedroom home in Courtice, ON. She’s been featured in The Huffington Post Canada & The Toronto Star and her video has over 11,000 views in just a week! Watch video here and then comment below! Is she a brilliant marketing MASTERMIND or […]

How can a FOOT turn into a best-selling BOOK? (How nuts is this?) »

“You can take a BRICK, slap it between a provocative front and back cover with a great title, add some strong endorsements and your book will sell.” That’s exactly what I told the participants in my Book Creation Workshop the first time I ran it a few years ago. It’s certainly not something I recommend […]

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