Category: Why We Buy

Simon, Come Back! American Idol Suffers Without The Voice of Real »

OK, enough is enough. Listen I love JLo as much as the next person. She’s adorable actually, but tonight was too much. And Randy? Why is he still on this show? Ranting about how they’re “angry” that one of the most boring contestants Idol has ever seen got voted out. Pia Whatever Her Name Is [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter

Tsufit Speaks in California »

Share and Enjoy:

Share and Enjoy:
  • email
  • Facebook
  • Twitter

Entrepreneurs: What Are YOU Really Selling? »

WHO’s WHO? Just got off the phone with a lovely 20-something year old woman kid named Tara (not her real name) who was calling from The [Substitute-Name-Of-Prestigious-University-Here] Who’s Who. She said she needed to ask me a few questions to support my inclusion in that prestigious publication. She asked all about my book (said she [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter

McDonalds’ Marketing Under Attack–Toys with Happy Meals Make Moms Unhappy »

My first official job at the age of 17 was at McDonalds. For $1.90 an hour, I was told “If there’s time to lean, there’s time to clean.” But it seems the big M can’t catch a break. First their coffee is too hot. Now, some woman in San Francisco is suing McDonalds for enticing [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter

Is Choice a Good Thing? »

It Ain’t Necessarily So….Are you paralyzing your prospects by giving them too much choice? Check out Barry Schwartz’ fascinating talk on the world of choice… His conclusion? Some choice is better than none but too much choice is worse than a limited amount of choice. He doesn’t give an exact formula for the ideal amount [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter

Walking on a Cloud Knows What It’s Really Selling. Do You? »

I just dropped a hundred and twenty four dollars and twenty nine cents (on sale) for comfort in a box. They’re not sexy but they are cute and most importantly they feel like I’m walking on a soft spongy sofa cushion. Walking on a Cloud knows what it’s selling. But many business don’t. How can [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter

Celebrity Leverage– New Book Tells You How to Become a Celebrity in Business! »

So I’m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn’t even know they existed–I’m gonna re-use it and make someone else’s day!) and already, I’m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter

Using Stories to Sell Stuff »

Reading an old Dan Kennedy book (purchased for 50 cents from my local library. Short story long? It was falling apart so I asked them to tape it. They said they’re going to chuck it when I returned it, so I gave coughed up 50 big ones (little ones), they stamped it “Discarded” and now [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter

Truth in Advertising? »

Consider this my penance. Years ago, I was in a European cinema commercial, me and about 12 other actresses. 3 days of shooting for 60 seconds. I was really excited. But my then 8 year old daughter felt otherwise. In fact, she left me long voice mail message reprimanding me for appearing in a cigarette [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter

Are You a Commodity? »

This is a photo of the side of my 20 year old Inglis fridge. The fridge is so old that when a national lifestyle magazine wanted to feature me in a “What’s in Your Fridge” series that would have given my book some great publicity, I started thinking of friends who would let me hijack [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter
Step into the Spotlight Book

To hear the STORY BEHIND THE BOOK & get on the Tsufit's Mailing List, enter your info below:

Name

E-mail


    Put me on the List! » 

 

Get Adobe Flash playerPlugin by wpburn.com wordpress themes