Category: Why We Buy
By tsufit on Apr 7, 2011 in Authenticiy, Branding, Celebrity, Communication, Communication Skills, Communications, Communications Skills, Contests, Entrepreneurship, Fans, Marketing, Media, music, Personal Branding, Presentation Skills, Presentations, Rant, Reality TV, TV, Uncategorized, Why We Buy | Comments Off
OK, enough is enough. Listen I love JLo as much as the next person. She’s adorable actually, but tonight was too much. And Randy? Why is he still on this show? Ranting about how they’re “angry” that one of the most boring contestants Idol has ever seen got voted out. Pia Whatever Her Name Is [...]
By tsufit on Feb 2, 2011 in Branding, Coaching, Communication Skills, Communications Skills, Humor, Humour, Influence, Marketing, Media, Personal Branding, Positioning, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Public Speaking Tips, Speaking, Speech, Speeches, Storytelling, Uncategorized, Why We Buy | Comments Off
By tsufit on Dec 24, 2010 in Authenticiy, Behavioral Economics, Behavioural Economics, Entrepreneurship, Marketing, Personal Branding, Positioning, Presentations Skills, Sales, Uncategorized, Why We Buy | Comments Off
WHO’s WHO? Just got off the phone with a lovely 20-something year old woman kid named Tara (not her real name) who was calling from The [Substitute-Name-Of-Prestigious-University-Here] Who’s Who. She said she needed to ask me a few questions to support my inclusion in that prestigious publication. She asked all about my book (said she [...]
By tsufit on Dec 17, 2010 in Behavioral Economics, Behavioural Economics, Breaking News, Marketing, Media, Publicity, Publicity Stunts, Uncategorized, Why We Buy | Comments Off
My first official job at the age of 17 was at McDonalds. For $1.90 an hour, I was told “If there’s time to lean, there’s time to clean.” But it seems the big M can’t catch a break. First their coffee is too hot. Now, some woman in San Francisco is suing McDonalds for enticing [...]
By tsufit on Oct 4, 2010 in Marketing, Uncategorized, Why We Buy | Comments Off
It Ain’t Necessarily So….Are you paralyzing your prospects by giving them too much choice? Check out Barry Schwartz’ fascinating talk on the world of choice… His conclusion? Some choice is better than none but too much choice is worse than a limited amount of choice. He doesn’t give an exact formula for the ideal amount [...]
By tsufit on Jul 24, 2010 in Branding, Marketing, Positioning, Uncategorized, Why We Buy | Comments Off
I just dropped a hundred and twenty four dollars and twenty nine cents (on sale) for comfort in a box. They’re not sexy but they are cute and most importantly they feel like I’m walking on a soft spongy sofa cushion. Walking on a Cloud knows what it’s selling. But many business don’t. How can [...]
By tsufit on Jan 18, 2010 in About the Author, book review, Book Reviews, Books, Celebritiy, Celebrity, Entrepreneurship, Influence, Marketing, Personal Branding, Persuasion, Positioning, Publicity, Success, Uncategorized, Why We Buy | 8 Comments
So I’m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn’t even know they existed–I’m gonna re-use it and make someone else’s day!) and already, I’m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity [...]
By tsufit on Jan 17, 2010 in Advertising, Branding, Celebrity, Creativity, Entrepreneurship, Influence, Marketing, Persuasion, Positioning, Sales, story, Storytelling, Uncategorized, Why We Buy | 1 Comment
Reading an old Dan Kennedy book (purchased for 50 cents from my local library. Short story long? It was falling apart so I asked them to tape it. They said they’re going to chuck it when I returned it, so I gave coughed up 50 big ones (little ones), they stamped it “Discarded” and now [...]
By tsufit on Jan 9, 2010 in About the Author, Advertising, Authenticiy, Branding, Communication, Communications, Innovation, Marketing, Media, Persuasion, Positioning, Uncategorized, Why We Buy | Comments Off
Consider this my penance. Years ago, I was in a European cinema commercial, me and about 12 other actresses. 3 days of shooting for 60 seconds. I was really excited. But my then 8 year old daughter felt otherwise. In fact, she left me long voice mail message reprimanding me for appearing in a cigarette [...]
By tsufit on Jan 7, 2010 in About the Author, Branding, Marketing, Positioning, Uncategorized, Why We Buy | 2 Comments
This is a photo of the side of my 20 year old Inglis fridge. The fridge is so old that when a national lifestyle magazine wanted to feature me in a “What’s in Your Fridge” series that would have given my book some great publicity, I started thinking of friends who would let me hijack [...]