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	<title>Step Into The Spotlight! &#187; Why We Buy</title>
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	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>Start a Movement! If Mayonnaise Can Do It&#8230;</title>
		<link>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/</link>
		<comments>http://tsufit.com/blog/2011/10/start-a-movement-if-mayonnaise-can-do-it/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 22:25:27 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Hellmann's Mayonnaise]]></category>
		<category><![CDATA[natural food movement]]></category>
		<category><![CDATA[psychology of brands]]></category>
		<category><![CDATA[Real Food Movement]]></category>
		<category><![CDATA[real movement]]></category>
		<category><![CDATA[Start a Movement]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5865</guid>
		<description><![CDATA[I&#8217;m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it&#8217;s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann&#8217;s Mayonnaise. They&#8217;ve started [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Paypal Knows What It&#8217;s Really Selling. Do you?</title>
		<link>http://tsufit.com/blog/2011/08/paypal-knows-what-its-really-selling-do-you/</link>
		<comments>http://tsufit.com/blog/2011/08/paypal-knows-what-its-really-selling-do-you/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 01:20:10 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[PayPal]]></category>
		<category><![CDATA[PayPal ad]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[What are you selling?]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5771</guid>
		<description><![CDATA[Necklace Selected Privacy Protected A little sleazy perhaps, but PayPal understands that to a certain segment of the population it&#8217;s selling discretion. I&#8217;m guessing that&#8217;s not his wife or daughter&#8230; If a boring old merchant services company can figure out what it&#8217;s selling and bring it to life, so can YOU! Share and Enjoy:]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>What Are You Really Selling? Marketing Lesson from Hallmark</title>
		<link>http://tsufit.com/blog/2011/08/what-are-you-really-selling-marketing-lesson-from-hallmark/</link>
		<comments>http://tsufit.com/blog/2011/08/what-are-you-really-selling-marketing-lesson-from-hallmark/#comments</comments>
		<pubDate>Sun, 28 Aug 2011 18:28:40 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Hallmark]]></category>
		<category><![CDATA[Hallmark Cards]]></category>
		<category><![CDATA[Hallmark Hall of Fame]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5757</guid>
		<description><![CDATA[I&#8217;m driving home on the highway a couple of days ago and I see a huge building on the side of the highway with the name Hallmark on it. As I&#8217;m driving I marvel at how selling little folded pieces of paper in envelopes can generate enough profit for a massive building like that. And [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/08/what-are-you-really-selling-marketing-lesson-from-hallmark/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Random Acts of Chocolate</title>
		<link>http://tsufit.com/blog/2011/07/random-acts-of-chocolate/</link>
		<comments>http://tsufit.com/blog/2011/07/random-acts-of-chocolate/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 00:58:50 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[Chocolate]]></category>
		<category><![CDATA[Diamond Shreddies]]></category>
		<category><![CDATA[Mars]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[random acts of chocolate]]></category>
		<category><![CDATA[Start a Movement]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5546</guid>
		<description><![CDATA[Just finished uploading my Start a Movement module for my Spotlight LIVE program (coming soon&#8230; Jan 2012.) and I was reminded about what I saw in the grocery store the other day. Big honking display imploring me to buy some chocolate and some extra to give away to someone else. Mars is encouraging consumers to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Frank Kern&#8217;s Lesson on Buyer Psychology: The Black American Express Card</title>
		<link>http://tsufit.com/blog/2011/07/frank-kerns-lesson-on-buyer-psychology-the-black-american-express-card/</link>
		<comments>http://tsufit.com/blog/2011/07/frank-kerns-lesson-on-buyer-psychology-the-black-american-express-card/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 03:55:46 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Fees]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[affluent]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[Frank Kern]]></category>
		<category><![CDATA[marketing to the affluent]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5523</guid>
		<description><![CDATA[Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/07/frank-kerns-lesson-on-buyer-psychology-the-black-american-express-card/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>I Found This in My Freezer</title>
		<link>http://tsufit.com/blog/2011/07/i-found-this-in-my-freezer/</link>
		<comments>http://tsufit.com/blog/2011/07/i-found-this-in-my-freezer/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 15:25:35 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Future Bakery]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[What are you selling?]]></category>
		<category><![CDATA[what's your story]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5470</guid>
		<description><![CDATA[Found this in my freezer. What&#8217;s YOUR story? Tsufit Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/07/i-found-this-in-my-freezer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customers Don&#8217;t Buy on Price!</title>
		<link>http://tsufit.com/blog/2011/05/customers-dont-buy-on-price/</link>
		<comments>http://tsufit.com/blog/2011/05/customers-dont-buy-on-price/#comments</comments>
		<pubDate>Sun, 22 May 2011 16:49:29 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Customers don't buy on price]]></category>
		<category><![CDATA[Dr. Larry Steinmetz]]></category>
		<category><![CDATA[Pricing Strategies]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Why People Buy]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5374</guid>
		<description><![CDATA[One way to step into the spotlight and stand out is by price. Not lower price. Higher price. And fear not, &#8217;cause customers don&#8217;t generally buy on price. Don&#8217;t believe me? Listen to this guy. Dr Larry Steinmetz makes a great argument. Check it out. (Don&#8217;t let the Gomer Pyle accent fool you. This guy&#8217;s [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/05/customers-dont-buy-on-price/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sway: A Must Read for Marketers</title>
		<link>http://tsufit.com/blog/2011/05/sway-a-must-read-for-marketers/</link>
		<comments>http://tsufit.com/blog/2011/05/sway-a-must-read-for-marketers/#comments</comments>
		<pubDate>Tue, 10 May 2011 14:46:22 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[miscommunication]]></category>
		<category><![CDATA[Ori Brafman]]></category>
		<category><![CDATA[Rom Brafman]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Sway]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5261</guid>
		<description><![CDATA[A guy plays a violin outside a Washington DC subway for 45 minutes. Few people notice or stop to listen. Most rush off to work. He collects a few bucks. A couple of days earlier, the same violinist, world famous Joshua Bell, played the same 3.5 million dollar violin in a concert hall where attendees [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/05/sway-a-must-read-for-marketers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much Would You Pay for a Paper Clip?</title>
		<link>http://tsufit.com/blog/2011/04/how-much-would-you-pay-for-a-paper-clip/</link>
		<comments>http://tsufit.com/blog/2011/04/how-much-would-you-pay-for-a-paper-clip/#comments</comments>
		<pubDate>Sun, 17 Apr 2011 17:06:33 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[Raising Your Fee]]></category>
		<category><![CDATA[Raising Your Price]]></category>
		<category><![CDATA[Silver Paper Clip]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5067</guid>
		<description><![CDATA[Afraid to Raise Your Prices? Don&#8217;t Be! Every time I think, &#8220;Now I&#8217;ve seen everything!&#8221;, I see something else that confirms what I&#8217;ve been preaching to my Spotlight Circle clients, that confirms what I&#8217;ve learned from my marketing mentors. You can sell anything! As Dan Kennedy said in my recent interview with him, &#8220;There&#8217;s a [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/04/how-much-would-you-pay-for-a-paper-clip/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Celebrity Tap Water</title>
		<link>http://tsufit.com/blog/2011/04/celebrity-tap-water/</link>
		<comments>http://tsufit.com/blog/2011/04/celebrity-tap-water/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 15:26:12 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Celebrity Factor]]></category>
		<category><![CDATA[Celebrity Leverage]]></category>
		<category><![CDATA[Celebrity Tap Water]]></category>
		<category><![CDATA[Clean Water]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4929</guid>
		<description><![CDATA[I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we&#8217;re so used to hearing, while it unashamedly taps (if you&#8217;ll excuse the expression) into the celebrity factor [...]]]></description>
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		<slash:comments>0</slash:comments>
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