Category: Why We Buy
By tsufit on Apr 8, 2013 in Branding, Celebrity, Entrepreneurship, Fees, Luxury Pricing, P.R., Persona, Personal Branding, Price, Price Elasticity, Prices, Pricing, Promotion, Success, Uncategorized, Visibility, Why We Buy | 2 Comments
I’ve been saying this for years: business is a seduction! You’ve gotta make ‘em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to [...]
By tsufit on Dec 13, 2012 in Advertising, Communication, Influence, Marketing, Media, Persuasion, Positioning, Promotion, Storytelling, Uncategorized, Why We Buy, Word of Mouth Marketing | Leave a comment
Check out the fabulous marketing campaign by Altamira Financial 5 years ago.Now that’s distinct. And it “enters the conversation going on in the prospect’s mind” (Robert Collier), as it should.
By tsufit on Dec 13, 2012 in Advertising, Branding, Marketing, Media, Persuasion, Positioning, Publicity, Uncategorized, Visibility, Why We Buy | Leave a comment
I’ve been coaching financial advisors for a long time. Their logos often look like the ones on the left. I tell them “Could I change the name on the logo and have it still make sense?” If yes, they’ve missed the mark.
By tsufit on Nov 10, 2012 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Branding, Celebrity, Communication, Entrepreneurship, Icons, Influence, leadership, Luxury, Luxury Pricing, Marketing, Media, P.R., Persona, Personal Branding, Persuasion, Positioning, Price Elasticity, Pricing, Publicity, TV, Uncategorized, Why We Buy | Leave a comment
It reminds me of a Saturday Night Live spoof but what do I know? Apparently Chanel paid Brad Pitt about 7 million bucks to lend his cache to this product (no snoozer itself). Should give every entrepreneur hope. It really is possible to sell anything if you understand what it is that you’re really selling. [...]
By tsufit on Oct 20, 2012 in Influence, Inspiration, leadership, Marketing, Movements, Persuasion, Success, Uncategorized, Why We Buy | 2 Comments
I rarely watch stuff about “leadership” ’cause it’s usually a snoozefest. But this short talk reveals why some stuff succeeds and other stuff doesn’t. It’s not about the what or even the how. It’s about the WHY. Check it out. Thanks for the head’s up Fred!
By tsufit on Sep 23, 2012 in Advertising, Authenticiy, Communication, Communication Skills, Communications, Communications Skills, Marketing, Sales, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Uncategorized, Why We Buy | Leave a comment
Check out Joe Karbo’s Lazy Man’s Way to Riches ad. Love how he reveals how much he makes per sale and why you will want to buy it anyway. Love the confidence and the authenticity.
By tsufit on Oct 2, 2011 in Advertising, Authenticiy, Branding, Marketing, Movements, Persuasion, Positioning, Promotion, Uncategorized, Why We Buy | Comments Off
I’m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it’s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann’s Mayonnaise. They’ve started [...]