Category: Why We Buy
By tsufit on Apr 3, 2018 in Advertising, Attention, Branding, Business, Cool Stuff, Entrepreneurship, Innovation, Marketing, Media, P.R., Personal Branding, Positioning, PR, Promotion, Publicity, Publicity Stunts, Success, Technology, Uncategorized, viral marketing, Visibility, Why We Buy, Word of Mouth Marketing | 4 Comments
So, this is real. Pizza Hut has launched a pair of running shoes, yup, what our parents used to call “sneakers” that allows you to order a pizza from the comfort of your–shoes! You don’t gotta go no place, you don’t gotta do nothing, just press a button on your shoes (once you tie in […]
By tsufit on Mar 21, 2018 in Attention, Branding, Business, Creativity, Marketing, Media, Personal Branding, Positioning, PR, Sales, Traffic Creation, Uncategorized, Visibility, Why We Buy | Leave a comment
How can YOU find a new angle on an old business? First there were taxis. (And buses if you don’t mind sharing.) Then there was Uber. And Lyft. Ridesharing apps. But still sometimes creepy to get into a strange unmarked car with a stranger, no? Just did this the other night and it reminded me […]
By tsufit on Oct 9, 2017 in Advertising, Attention, Business, Comedy, Gurus, Humor, Humour, Icons, Influence, Sales, Why We Buy | Leave a comment
Put your guess in the comments below.
By tsufit on Sep 24, 2017 in Attention, Authenticity, book review, Book Reviews, Books, Branding, Business, Marketing, Personal Branding, Positioning, story, Why We Buy | Leave a comment
In asking this question, I’m reminded of the old Coca Cola commercial with people from every ethnicity singing on a hilltop, “I’d like to teach the world to sing in perfect harmony.” Wonder if that brought harmony. Wonder if that sold Coke. I’m thinking about this stuff ’cause I received in our Step Into The […]
By tsufit on Aug 14, 2017 in Advertising, Attention, Cool Stuff, Entrepreneurship, Influence, Marketing, Media, P.R., Persuasion, PR, Price, Price Elasticity, Pricing, Promotion, Publicity, Publicity Stunts, Traffic Creation, Uncategorized, viral marketing, Visibility, Why We Buy, Word of Mouth Marketing | Leave a comment
So, I’m wandering around New York City having fun with my daughter, Paloma, and I see a huge line up across the street. Line ups interest me. FOMO? Maybe. Line ups create buzz. So I asked someone, what’s the line up for? I’m thinking some celeb is performing or speaking (it’s the middle of the […]
By tsufit on Apr 30, 2017 in Cool Stuff, Entrepreneurship, Fees, Luxury, Luxury Pricing, Price, Price Elasticity, Prices, Pricing, Publicity Stunts, Uncategorized, Why We Buy | Leave a comment
One of my mentors, Dan Kennedy, talks about the concept of Price Elasticity, saying that at any given time, 20% of the population will pay for a luxury version of something. Still don’t believe it? Would you pay $2145 for an IKEA inspired handbag (on the left) like this one? You can get the real […]
By tsufit on Feb 7, 2017 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Authenticity, Behavioral Economics, Behavioural Economics, Branding, Business, Communications, Communications Skills, Creativity, Humor, Humour, internet marketing, Marketing, Media, P.R., Persuasion, PR, Promotion, Publicity, Sales, Social Media, story, Success, Uncategorized, viral marketing, Visibility, Why We Buy, Word of Mouth Marketing | Leave a comment
Check out this hilarious video of Mike Rowe reading a letter from a Girl Scout to her dad’s rich friend trying to pitch him on buying girl scout cookies. There’s nothing like the sincerity of kids. We should remember & incorporate some of this as entrepreneurs. Nothing like admitting a vulnerability to win the trust […]
