Category: Why We Buy
By tsufit on Apr 30, 2017 in Cool Stuff, Entrepreneurship, Fees, Luxury, Luxury Pricing, Price, Price Elasticity, Prices, Pricing, Publicity Stunts, Uncategorized, Why We Buy | Leave a comment
One of my mentors, Dan Kennedy, talks about the concept of Price Elasticity, saying that at any given time, 20% of the population will pay for a luxury version of something. Still don’t believe it? Would you pay $2145 for an IKEA inspired handbag (on the left) like this one? You can get the real […]
By tsufit on Feb 7, 2017 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Authenticity, Behavioral Economics, Behavioural Economics, Branding, Business, Communications, Communications Skills, Creativity, Humor, Humour, internet marketing, Marketing, Media, P.R., Persuasion, PR, Promotion, Publicity, Sales, Social Media, story, Success, Uncategorized, viral marketing, Visibility, Why We Buy, Word of Mouth Marketing | Leave a comment
Check out this hilarious video of Mike Rowe reading a letter from a Girl Scout to her dad’s rich friend trying to pitch him on buying girl scout cookies. There’s nothing like the sincerity of kids. We should remember & incorporate some of this as entrepreneurs. Nothing like admitting a vulnerability to win the trust […]
By tsufit on Jan 20, 2017 in Branding, Business, Entrepreneurial Education, Entrepreneurship, Marketing, Personal Branding, Presentations, Promotion, Publicity, Speaking, Uncategorized, Why We Buy | 1 Comment
Honoured to be included in Adele McLay’s Business Growth Online Bootcamp, one of 35 speakers from across the globe. If you’re an entrepreneur, expert or small business owner, you will want to tune in and soak it all up! I was an attendee at Adele’s last online summit and tuned in day after day. Join […]
By tsufit on Nov 15, 2016 in Attention, Business, Cool Stuff, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Uncategorized, Why We Buy | Leave a comment
So, I’m in a pharmacy today and on my way to pay for my stamp, I notice a metal tin of Hangover Helper Mints for 4 bucks. Genius. Note the Narrow Positioning: For Hangovers Note the Tagline: “Eliminates Ass Mouth” Note the Logo: Some guy puking into the toilet. Note the Name Similar to a […]
By tsufit on Nov 3, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Comedy, Commercials, Cool Stuff, Humor, Humour, Marketing, Media, Promotion, Sales, Social Media, TV, viral marketing, Why We Buy | Leave a comment
Saw this fabulous TV commercial last night. Made me actually LOL when the second woman shows up saying “I’m here about the sewing machine”. First woman provides good example of Robert Collier’s “entering the conversation going on in the prospect’s mind”. In fact, I think the guy on her back riding tandem probably represents the […]
By tsufit on Oct 16, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Authenticity, Behavioral Economics, Behavioural Economics, Branding, Business, Commercials, Communication, Communications, Contests, Cool Stuff, Creativity, Media, Positioning, viral marketing, Why We Buy | Leave a comment
Sure looks that way. In this TV commercial, the setting is a fall fair competition where Classico pasta sauce LOSES to the homemade sauce of these Italian grandmas and the Classico chefs are smiling anyway–all the way to the bank. It’s a variation of the Avis, #2, We Try Harder campaign from years ago that’s […]
By tsufit on Oct 9, 2016 in Branding, Business, Cause Marketing, Cool Stuff, Entrepreneurship, Influence, leadership, Marketing, Media, Movements, News, P.R., Persuasion, PR, Price, Prices, Pricing, Publicity, Publicity Stunts, Sales, Traffic Creation, Uncategorized, viral marketing, Visibility, Why We Buy, Word of Mouth Marketing | Leave a comment
Toronto coffee shop, Tokyo Smoke, did recently. Huge RISK. You could call it a PUBLICITY STUNT. You could call it TAKING a STAND. You could call is a SOCIAL EXPERIMENT. Some called it a PRANK. Whatever you call it, the result was that some customers said they’d never come back! Pretty sure it will attract […]
