Category: Why We Buy
By tsufit on Oct 2, 2011 in Advertising, Authenticiy, Branding, Marketing, Movements, Persuasion, Positioning, Promotion, Uncategorized, Why We Buy | Comments Off
I’m always suggesting that entrepreneurs who want to get known or get noticed start a movement. Like David Bach has done with his Debt Free for Life Bus Tour. Like Unilever has done with it’s Dove brand and the Campaign for Real Beauty. Well Unilever Canada has done it again with Hellmann’s Mayonnaise. They’ve started [...]
By tsufit on Aug 29, 2011 in Advertising, Branding, Copywriting, Entrepreneurship, Marketing, Media, Uncategorized, Why We Buy | 2 Comments
Necklace Selected Privacy Protected A little sleazy perhaps, but PayPal understands that to a certain segment of the population it’s selling discretion. I’m guessing that’s not his wife or daughter… If a boring old merchant services company can figure out what it’s selling and bring it to life, so can YOU! Share and Enjoy:
By tsufit on Aug 28, 2011 in Branding, Cause Marketing, Commercials, Communication, Marketing, Positioning, TV, Uncategorized, Why We Buy | Comments Off
I’m driving home on the highway a couple of days ago and I see a huge building on the side of the highway with the name Hallmark on it. As I’m driving I marvel at how selling little folded pieces of paper in envelopes can generate enough profit for a massive building like that. And [...]
By tsufit on Jul 10, 2011 in Advertising, Cause Marketing, Commercials, Cool Stuff, Creativity, Marketing, Movements, Uncategorized, Visibility, Why We Buy | Comments Off
Just finished uploading my Start a Movement module for my Spotlight LIVE program (coming soon… Jan 2012.) and I was reminded about what I saw in the grocery store the other day. Big honking display imploring me to buy some chocolate and some extra to give away to someone else. Mars is encouraging consumers to [...]
By tsufit on Jul 3, 2011 in Behavioral Economics, Behavioural Economics, Creativity, Fees, Influence, Luxury, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Uncategorized, Why We Buy | 1 Comment
Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P. Share and Enjoy:
By tsufit on Jul 1, 2011 in Advertising, Authenticiy, Branding, Entrepreneurship, Marketing, Positioning, Promotion, Sales, story, Storytelling, Success, Uncategorized, Why We Buy | Comments Off
Found this in my freezer. What’s YOUR story? Tsufit Share and Enjoy:
By tsufit on May 22, 2011 in Behavioral Economics, Behavioural Economics, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Sales, Uncategorized, Why We Buy | Comments Off
One way to step into the spotlight and stand out is by price. Not lower price. Higher price. And fear not, ’cause customers don’t generally buy on price. Don’t believe me? Listen to this guy. Dr Larry Steinmetz makes a great argument. Check it out. (Don’t let the Gomer Pyle accent fool you. This guy’s [...]
By tsufit on May 10, 2011 in book review, Book Reviews, Books, Communication, Communication Skills, Communications, Communications Skills, Influence, Luxury Pricing, Marketing, Persuasion, Presentation Skills, Presentations, Presentations Skills, Price, Price Elasticity, Prices, Pricing, Uncategorized, Why We Buy | Comments Off
A guy plays a violin outside a Washington DC subway for 45 minutes. Few people notice or stop to listen. Most rush off to work. He collects a few bucks. A couple of days earlier, the same violinist, world famous Joshua Bell, played the same 3.5 million dollar violin in a concert hall where attendees [...]
By tsufit on Apr 17, 2011 in Advertising, Behavioral Economics, Behavioural Economics, Cool Stuff, Luxury, Luxury Pricing, Marketing, Personal Branding, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Sales, Uncategorized, Why We Buy | Comments Off
Afraid to Raise Your Prices? Don’t Be! Every time I think, “Now I’ve seen everything!”, I see something else that confirms what I’ve been preaching to my Spotlight Circle clients, that confirms what I’ve learned from my marketing mentors. You can sell anything! As Dan Kennedy said in my recent interview with him, “There’s a [...]
By tsufit on Apr 12, 2011 in Branding, Cause Marketing, Celebrity, Communication, Communication Skills, Humor, Humour, Influence, internet marketing, Marketing, Media, Movements, Personal Branding, Positioning, Promotion, Publicity, Sales, story, Uncategorized, Why We Buy | Comments Off
I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we’re so used to hearing, while it unashamedly taps (if you’ll excuse the expression) into the celebrity factor [...]
