Category: Visibility

Should Hillary Clinton pick Mark Cuban as her potential VP? »

In a reality TV era, does a conventional candidate like Hillary Clinton stand a chance? Yeah she’s a woman & we’ve never had one of those as President of the United States of America but there seems to be more energy and momentum around each of her 2 opponents (one Democratic and one Republican) than […]

Jimmy Kimmel announces he’s running for VP of USA! Can YOU do this? »

It’s official. It was even on C.N.N. with Wolf Blitzer, Jake Tapper and Dana Bash. Doesn’t get any more official than that. Late night talk show host, Jimmy Kimmel, is running for Vice President of the United States of America. He hasn’t decided which party he’s running with yet, perhaps he’ll go solo or perhaps […]

How can a FOOT turn into a best-selling BOOK? (How nuts is this?) »

“You can take a BRICK, slap it between a provocative front and back cover with a great title, add some strong endorsements and your book will sell.” That’s exactly what I told the participants in my Book Creation Workshop the first time I ran it a few years ago. It’s certainly not something I recommend […]

What do you think of the claim “You just PROVED bench advertising works”? »

How stupid is this bench ad? I always roll my eyes when I see signs on garbage bins and benches and bus stops that say: “You just proved advertising works!” Does me just seeing this sign really mean it “worked”? Was the intention of the guy coughing up the dollars to post the sign really […]

Scarcity Sells! But how nuts is this? »

A rap group produced only ONE copy of their new album. Some call it exclusivity. Some call it scarcity. What ever you call it, there’s no doubt. Scarcity Sells. Yet most entrepreneurs do the opposite. They chase prospects and advertise how available they are, how affordable they are, how 24/7 on call they are. Often […]

How Can YOU Attract FREE Publicity Like Ben & Jerry’s Did? »

If ice cream can do it, if a lowly carton of frozen cream can get international free publicity on a top rated talk TV show like The View, how hard can it be? Ben & Jerry’s calls it, the new ice cream flavor, Bernie’s Yearning. FOX News calls it “A Taste of Socialism”. According to […]

Would YOU Prospect in LAUNDRY ROOMS like Hillary is Doing? »

Hillary Clinton recently told Vogue Magazine “… I’m not so good at really promoting myself. I just find it hard to do.” And yet, she’s doing something many entrepreneurs and business owners never think of doing. Unlike many of us who step over dollars to win pennies, she’s doing something brilliant by stepping into a […]

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