Category: Visibility

Make Them Beg! »

I’ve been saying this for years: business is a seduction! You’ve gotta make ‘em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to […]

Jeff Steinmann on How to Choose Your Niche »

Jeff is a member of our new Step Into The Spotlight! Group on LinkedIn (You can apply to join at www.SpotlightGroup.biz) and here he dishes out the 3 key things you need to find your niche. You’ll have direct access to Jeff and other marketing mentors in the Step Into The Spotlight! Group so join […]

IKEA is More Than Just Monkeys »

IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped […]

Get Your Name Out There! [VIDEO Disappears Dec 31] »

Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star! www.SpotlightLive.com

Are You a Commodity? »

I’ve been coaching financial advisors for a long time. Their logos often look like the ones on the left. I tell them “Could I change the name on the logo and have it still make sense?” If yes, they’ve missed the mark.

Was It a Publicity Stunt? Monkey in Sheepskin Coat Shopping at IKEA »

A cute little coat wearing monkey wandering around IKEA in Toronto. Haven’t seen anyone hint about it, but it makes you wonder if there’s any chance that this was a publicity stunt. It sure doesn’t hurt IKEA any to get it’s name plastered all over social media 2 weeks before Christmas, ie biggest shopping time […]

How to Get Priceless Publicity for Pennies! »

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