Category: Visibility

Are You 50 Shades of SMART? »

If you are, you’ll find a way to step into the spotlight by piggybacking on someone else’s fame. Like Marlon Wayans did with his new movie, 50 Shades of Black spoofing the popular movie & book, 50 Shades of Grey. Or F.L. Fowler’s Cook Book 50 Shades of Chicken. It’s brilliant ’cause all you have […]

Is this POLITICAL Ad effective? »

Is this advertisement of Simon and Garfunkel’s song America going to deliver votes? His followers are young people who don’t like to be SOLD to. Over 2 million views.

How can NARROWING Your Focus Bring You MORE Clients? »

I know, I know. You’re thinking, “Tsufit, I’m struggling as it is. How can I afford to turn away clients?” But here’s the thing. Unless you focus, you’re not likely to stand out. Just found a great example of a firm that has focused brilliantly on getting people out of time share contracts! How can […]

Do You Think SILK Paid for Product Placement in this CNN spot about a 100 year old surgeon? »

Did SILK shell out for this? How about Cherrios? (Also, visible, but a bit less so.) What do you think? Did SILK or Cherrios pay for this implied endorsement or is this just what happened to be on the Doc’s table when they filmed? Thanks to LB for sending this video my way.

How Can YOU Attract Some PIGGYBACK PUBLICITY by Commenting on this “News” Item? »

So a 17 year old was reprimanded and suspended for wearing a rather drab ordinary looking skirt that was deemed “too short” by one of her teachers. She lashes back publicly and makes the news–even People.com! (Click on the link for the story) OK, so here’s a Challenge. Whenever I see something interesting in the […]

How can you get ATTENTION for your cause? [Great Example from Peru.] »

You have a cause, an idea, a movement. How do you get attention for it? Preaching and finger wagging can only go so far in a noisy world where no one wants to be preached at. Here’s a great example from Peru of how to break through the clutter. 8 million views and counting. Produced […]

Does HUMOUR actually help SELL stuff? »

This entertaining Toyota commercial kept popping up every time I tried to watch Trump’s latest antics. LOVE humour in marketing. But the question is, does it actually SELL stuff? What IS right on the money is the fact that we identify ourselves with our purchases. We believe that this running shoe will make us more […]

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