Category: Visibility

What do you think of the claim “You just PROVED bench advertising works”? »

How stupid is this bench ad? I always roll my eyes when I see signs on garbage bins and benches and bus stops that say: “You just proved advertising works!” Does me just seeing this sign really mean it “worked”? Was the intention of the guy coughing up the dollars to post the sign really […]

Scarcity Sells! But how nuts is this? »

A rap group produced only ONE copy of their new album. Some call it exclusivity. Some call it scarcity. What ever you call it, there’s no doubt. Scarcity Sells. Yet most entrepreneurs do the opposite. They chase prospects and advertise how available they are, how affordable they are, how 24/7 on call they are. Often […]

How Can YOU Attract FREE Publicity Like Ben & Jerry’s Did? »

If ice cream can do it, if a lowly carton of frozen cream can get international free publicity on a top rated talk TV show like The View, how hard can it be? Ben & Jerry’s calls it, the new ice cream flavor, Bernie’s Yearning. FOX News calls it “A Taste of Socialism”. According to […]

Would YOU Prospect in LAUNDRY ROOMS like Hillary is Doing? »

Hillary Clinton recently told Vogue Magazine “… I’m not so good at really promoting myself. I just find it hard to do.” And yet, she’s doing something many entrepreneurs and business owners never think of doing. Unlike many of us who step over dollars to win pennies, she’s doing something brilliant by stepping into a […]

Are You 50 Shades of SMART? »

If you are, you’ll find a way to step into the spotlight by piggybacking on someone else’s fame. Like Marlon Wayans did with his new movie, 50 Shades of Black spoofing the popular movie & book, 50 Shades of Grey. Or F.L. Fowler’s Cook Book 50 Shades of Chicken. It’s brilliant ’cause all you have […]

Is this POLITICAL Ad effective? »

Is this advertisement of Simon and Garfunkel’s song America going to deliver votes? His followers are young people who don’t like to be SOLD to. Over 2 million views.

How can NARROWING Your Focus Bring You MORE Clients? »

I know, I know. You’re thinking, “Tsufit, I’m struggling as it is. How can I afford to turn away clients?” But here’s the thing. Unless you focus, you’re not likely to stand out. Just found a great example of a firm that has focused brilliantly on getting people out of time share contracts! How can […]

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