By tsufit on Feb 7, 2016 in Advertising, Attention, Books, Branding, Comedy, Cool Stuff, Creativity, Entrepreneurship, Humor, Humour, Marketing, Media, Movies, P.R., Positioning, Promotion, Publicity, Publicity Stunts, Show Business, Traffic Creation, Uncategorized, viral marketing, Visibility, Why We Buy, Word of Mouth Marketing | Leave a comment
If you are, you’ll find a way to step into the spotlight by piggybacking on someone else’s fame. Like Marlon Wayans did with his new movie, 50 Shades of Black spoofing the popular movie & book, 50 Shades of Grey. Or F.L. Fowler’s Cook Book 50 Shades of Chicken. It’s brilliant ’cause all you have […]
By tsufit on Jan 27, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Authenticity, Branding, Cause Marketing, Commercials, Communication, Communication Skills, Creativity, Fans, Inspiration, internet marketing, Marketing, Media, music, P.R., Persuasion, Politics, Positioning, Presentation Skills, Presentations, Promotion, Publicity, Social Media, Storytelling, Success, Traffic Creation, viral marketing, Visibility | Leave a comment
Is this advertisement of Simon and Garfunkel’s song America going to deliver votes? His followers are young people who don’t like to be SOLD to. Over 2 million views.
By tsufit on Jan 10, 2016 in Advertising, Attention, Attorney, Attorneys, Branding, Business, Consulting, Entrepreneurship, experts, Lawyer, Lawyers, leadership, Marketing, Media, Personal Branding, Positioning, Promotion, Publicity, Success, Uncategorized, Visibility | Leave a comment
I know, I know. You’re thinking, “Tsufit, I’m struggling as it is. How can I afford to turn away clients?” But here’s the thing. Unless you focus, you’re not likely to stand out. Just found a great example of a firm that has focused brilliantly on getting people out of time share contracts! How can […]
By tsufit on Nov 16, 2015 in Marketing, News, P.R., Product Placement, Publicity, Reality TV, story, Storytelling, Success, Traffic Creation, TV, Uncategorized, Visibility, Why We Buy, Word of Mouth Marketing | Leave a comment
Did SILK shell out for this? How about Cherrios? (Also, visible, but a bit less so.) What do you think? Did SILK or Cherrios pay for this implied endorsement or is this just what happened to be on the Doc’s table when they filmed? Thanks to LB for sending this video my way.
By tsufit on Oct 31, 2015 in Entrepreneurship, experts, Marketing, Media, Publicity, Publicity Stunts, Traffic Creation, Uncategorized, viral marketing, Visibility | Leave a comment
So a 17 year old was reprimanded and suspended for wearing a rather drab ordinary looking skirt that was deemed “too short” by one of her teachers. She lashes back publicly and makes the news–even People.com! (Click on the link for the story) OK, so here’s a Challenge. Whenever I see something interesting in the […]
By tsufit on Sep 9, 2015 in Advertising, Cause Marketing, Movements, News, P.R., Persuasion, story, Storytelling, Traffic Creation, Uncategorized, viral marketing, Visibility | Leave a comment
You have a cause, an idea, a movement. How do you get attention for it? Preaching and finger wagging can only go so far in a noisy world where no one wants to be preached at. Here’s a great example from Peru of how to break through the clutter. 8 million views and counting. Produced […]
By tsufit on Aug 31, 2015 in 30 Second Networking Infomercial, Advertising, Branding, Business, Comedy, Commercials, Creativity, Entrepreneurship, Humor, Humour, Influence, Marketing, Media, P.R., Persona, Personal Branding, Persuasion, Promotion, Visibility | Leave a comment
This entertaining Toyota commercial kept popping up every time I tried to watch Trump’s latest antics. LOVE humour in marketing. But the question is, does it actually SELL stuff? What IS right on the money is the fact that we identify ourselves with our purchases. We believe that this running shoe will make us more […]