Category: Visibility

Do You Think SILK Paid for Product Placement in this CNN spot about a 100 year old surgeon? »

Did SILK shell out for this? How about Cherrios? (Also, visible, but a bit less so.) What do you think? Did SILK or Cherrios pay for this implied endorsement or is this just what happened to be on the Doc’s table when they filmed? Thanks to LB for sending this video my way.

How Can YOU Attract Some PIGGYBACK PUBLICITY by Commenting on this “News” Item? »

So a 17 year old was reprimanded and suspended for wearing a rather drab ordinary looking skirt that was deemed “too short” by one of her teachers. She lashes back publicly and makes the news–even! (Click on the link for the story) OK, so here’s a Challenge. Whenever I see something interesting in the […]

How can you get ATTENTION for your cause? [Great Example from Peru.] »

You have a cause, an idea, a movement. How do you get attention for it? Preaching and finger wagging can only go so far in a noisy world where no one wants to be preached at. Here’s a great example from Peru of how to break through the clutter. 8 million views and counting. Produced […]

Does HUMOUR actually help SELL stuff? »

This entertaining Toyota commercial kept popping up every time I tried to watch Trump’s latest antics. LOVE humour in marketing. But the question is, does it actually SELL stuff? What IS right on the money is the fact that we identify ourselves with our purchases. We believe that this running shoe will make us more […]

How should McDonald’s have responded to Burger King’s brilliant proposal re the McWhopper? »

IS McDonald’s going to come out looking BAD by rejecting Burger King’s brilliant (from a Publicity point of view) proposal re World Peace Day? Here is McDonald’s response:

Things Go Better With COKE! How to Get Attention For Your Stuff! »

Let’s file this under “What will they think of next?” I was clearing out a cabinet in my office and pulled out 4 cool aluminum curvy coke bottles and asked my daughter what we could use them for. The obvious was lamps but they weren’t wide bottomed enough, maybe candlesticks but still too tipsy. Put […]

Is size FAT a brilliant marketing move or PR disaster? »

Every time I go shopping with my daughters, I tell them that in my day there was no size 2, definitely no size zero. Who are we kidding? Well here’s a Japanese company that’s decided to tell it like it is with sizes skinny, fat, jumbo etc. Now I’ve carried extra weight in my time […]

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