So exciting to get unexpected lumpy mail. Today’s haul included 3 marketing books (one of the benefits of being a blogger–Thanks Todd And for dragging me to blogging…and thanks to Wiley & Entrepreneur Press).
The one I opened first (while waiting outside the donut shop for my kid finishing her shift) was David Meerman Scott’s [...]

It’s being called “The most beautiful seat belt ad ever.” And it IS getting seen. Thanks for sending it to me Brian.

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Enough already! Remember the old show “Stop the World, I Want to Get Off?”. The world is advancing so quickly it kinda makes me want to sit on the front porch and shuck peas or watch the sun set.
Still, I do like the idea of voice bulletins…
See the latest here.
Tsufit

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In Step Into The Spotlight!, I recommend that entrepreneurs start a movement. Derek Sivers, founder of CD Baby and all around smart guy, (thanks for endorsing my book, Derek!) explains how a movement is born. He recently got a standing ovation at the TED conference with this 3 minutes observation. (Thanks to Christian Mickelsen [...]

I’ll follow you; You follow me
We’re a happy family
With a great big hug and a kiss from me to you
Won’t you say you’ll follow me too?
Isn’t that a Barney song?
It’s a big fat lie.
Your “trade ya” followers aren’t really following you.
Yeah, they’re “following” you technically so they can broadcast to you.
Why not be upfront about [...]

Got an email this morning that said:
“The Queen” spotted with self help book
http://www.youtube.com/watch?v=w7Q3PorQEig
It’s not exactly The National Enquirer, but I wonder how Her Real Royal Highness would feel about this one. Gotta admit, it is kinda cute. And it did make me watch the video, so in a “You Just Proved Bench Advertising Works” [...]

Just heard about Andy Sernovitz’s Word of Mouth Supergenius Conference December 16 and the awesome lineup including a real supergenius, Andy Nulman, author of Pow! Right Between the Eyes (an unbelievably insightful book!), Mitch Joel, Saul Colt and many others. But guys, if you were really such supergeniuses (genii?), you’d hold it somewhere warmer than [...]

So here’s the question…
Are we laughing at them (it won’t be the first time…) ’cause of the lamer-than-lame Saturday Night Live-ish type video…or are they laughing at us? ‘Cause at least we’re talking about Windows 7!

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Kinda seems lame or maybe just premature to trot out an “I-told-you-so” to the Colonel when he hasn’t even had a chance to botch it up of his own devices. The whole Oprah’s Book Chicken Club “We-can’t-keep-up-with-the- coupons” disaster has taken the focus off the main point–Kentucky Grilled Chicken is a bad idea which wouldn’t [...]

Kentucky Grilled Chicken? Really?
OK, so you’ve got our attention. Free coupons downloadable on Oprah.com
But long term?
Moving to KFC seemed to work for a while. Made us forget what we were really eating–and then the nostalgia of the bucket kicked in… But it seems to me that if you’re going to go all healthy on us [...]