Category: viral marketing

Have you seen this Fact-Checker song spoof re truth in the Trump era? »

Have you seen this Randy Rainbow video parody on Kellyanne Conway, Sean Spicer and the Trump administration? Heard this on CBC, Canada’s national radio station, last night. They played the song only, which starts about a minute in. It illustrates a point I made in my book, Step Into The Spotlight!, which is that sometimes […]

Are YOU as brutally honest with prospects as this Girl Scout selling cookies? »

Check out this hilarious video of Mike Rowe reading a letter from a Girl Scout to her dad’s rich friend trying to pitch him on buying girl scout cookies. There’s nothing like the sincerity of kids. We should remember & incorporate some of this as entrepreneurs. Nothing like admitting a vulnerability to win the trust […]

Are You “Entering the Conversation Going on in the Prospect’s Mind” like LetGo is? »

Saw this fabulous TV commercial last night. Made me actually LOL when the second woman shows up saying “I’m here about the sewing machine”. First woman provides good example of Robert Collier’s “entering the conversation going on in the prospect’s mind”. In fact, I think the guy on her back riding tandem probably represents the […]

Ty Burrell Skewers Perfume Commercials in the Gain Laundry Detergent Spot »

Brilliant spoof. This spot with Ty Burrell from Modern Family has attracted 15 million views & counting. It immediately reminds me of the “I can’t believe they pay me for this stuff” Chanel No 5 commercial featuring Brad Pitt or the “seriously, people?” Matthew McConaughey commercial for Dolce & Gabbana. Brilliant, no? Have you seen […]

Is admitting DEFEAT a good MARKETING strategy? »

Sure looks that way. In this TV commercial, the setting is a fall fair competition where Classico pasta sauce LOSES to the homemade sauce of these Italian grandmas and the Classico chefs are smiling anyway–all the way to the bank. It’s a variation of the Avis, #2, We Try Harder campaign from years ago that’s […]

Would you take this huge RISK in order to take a STAND? »

Toronto coffee shop, Tokyo Smoke, did recently. Huge RISK. You could call it a PUBLICITY STUNT. You could call it TAKING a STAND. You could call is a SOCIAL EXPERIMENT. Some called it a PRANK. Whatever you call it, the result was that some customers said they’d never come back! Pretty sure it will attract […]

Is This Guy’s Advertisement BRILLIANT or BOORISH? (Or both?) »

Before you can get a new client, you have to capture your prospect’s attention. Here’s what ONE guy did to attract attention to his new plumbing business. Apparently he not only attracted attention locally, it’s going viral. I read about this in the Huffington Post! Would YOU ever do anything like this to attract attention […]

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