I’m a fan of David Meerman Scott. (And it’s not only because of his glowing endorsement of Step Into The Spotlight!) His book, The New Rules of Marketing & P.R., is a wake-up call to people like me and McCain and others who are woefully behind the times in the technology department.
I remember refusing to [...]

We haven’t seen a sparring like this since the Cola Wars. Although personally, I gotta say “Hey Microsoft, Methinks Thou Dost Protest Too Much.”
After a short series of seriously weird Seinfeld-Gates spots, Microsoft has decided to take Apple head on with a montage of “I’m a PC” declarations–(The first step is admitting it…) [...]

Not sure what the point is, but perhaps that’s the point. I mean it stars a guy who had a good long run with a show about nothing so why shouldn’t he collaborate on a commercial about nothing. Except that maybe it’s not about nothing. Maybe, it’s about making us think Microsoft is as cool [...]

A hockey mom. A war hero. A devoted dad. And a–what?
All business is show business and politics is no exception. And you can’t step onto the stage without knowing what part you’re gonna play. In showbiz, it’s casting. In business, it’s positioning. The danger of not positioning yourself clearly enough is that [...]

For those of you who haven’t yet seen the last video about a marketing team inventing a stop sign, head on over to You Tube to check it out. It’s worth the trip. Y’all come back now, hear?
(Thanks to Julia W for pointing out that the embedding has now been disabled.)
Tsufit

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Perhaps we should let Randy, Paula and Simon decide the outcome of the US presidential election.
Almost a year ago, I wrote an article called The Casting of an American President, all about how ALL business really is show business, especially politics. Little did I know at the time how Vegas the Hillary vs. Obama show [...]

The guy’s a master, what can I say. Godin’s taking the “let’s give ‘em something to talk about” factor to new heights. Thanks to Adam Singer
for the heads up on this one.

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I’m always intrigued by how the little guys, everyday Joes, find ways to get mega publicity so if you hear of anything, send me the scoop!
Here’s a cool one:
You know how radio stations are always giving away free CDs or concert tickets or a lifetime supply of fruit rollups? I remember my first time winning [...]

Got a Google Alert recently for my book title, Step Into The Spotlight!, (unexpected ’cause it doesn’t come out till April, 2008). But it wasn’t my book; it was even better. I couldn’t believe it! They’re playing my song!
How cool is that? OK, it’s not Chris Daughtry (You shoulda won Chris!) but you can’t look a [...]

     So says Gary Vaynerchuk. Who?? He’s this video blogger, who apparently has become a kazillionaire (I’m exaggerating–it’s only a measly 50 million…) doing what he loves.  Vaynerchuk has been featured on Conan O’Brien, Ellen, Nightline and in Time Magazine and on the front page of the Wall St. Journal all ’cause he sits around for 20 minutes a day slugging [...]