I’ve been coaching entrepreneurs to attract publicity for almost 10 years and I’ve been very satisfied with my own publicity adventures. However, stepping into the spotlight is not without risk. I have a client who has always resisted publicity, voicing concern about the risks, i.e. being made to look bad instead of good. While this [...]

Breaking News! According to the Chicago Sun Times “Paula Abdul [has been] fired from ‘The X Factor’ because she was too ‘soft’ ” Funny ’cause in Step Into The Spotlight!, I teased Paula about exactly that, being too soft. It was a bit embarrassing a couple of years later when I had to come clean [...]

I thought these were action photos of Steve Jobs until the very end when I noticed the ball joints at his wrist. Madam Tussaud meets GI Joe. The company that planned to release these figures changed it’s mind due, according the the Silicon Valley Mercury News, to pressure from the family & from Apple. “Though [...]

I was hunting for some retro TV images for a product I’m making and I stumbled on these fabulous vintage style ads for social media stuff, Facebook, Twitter, Skype, You Tube etc. One way to stand out is to mix 2 styles that appear to contradict each other but blend them in a way that [...]

It’s not always that hard to stand out, to engage your audience. I think it has something to do with that old box we’re supposed to think outside of… (These are addictive!) Share and Enjoy:

My kids say I “Cry Book”. That I’m always telling them “You gotta read this book!” And it’s true. Not the cry wolf part. The “you gotta read this book!” part. I read a lot of amazing books and it’s impossible not to become an evangelist. But this book, for anyone who has college bound [...]

It’s funny. I don’t remember the conversation or how it came up but I remember flippantly commenting to someone that criminals make great entrepreneurs. They’re organized, self-starters, motivated, strategic, enterprising. I guess I’m not the only one who had that thought. Tonight I caught 3/4 of one of the most interesting TV shows I’ve seen [...]

In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here’s one more. Not sure how many cans it’ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:

It’s not only about being great at what you do. You gotta be positioned properly if you want to step into the spotlight as an expert or guru. Just being “out there” isn’t visibility. 5 years ago world class violinist Joshua Bell played his violin in the Washington, DC subway and was virtually ignored. Are [...]

We’ve all heard the airlines safety rap. But not like this. or this… Share and Enjoy: