By tsufit on Apr 26, 2013 in Advertising, Behavioral Economics, Branding, Business, Humor, Humour, Marketing, Sales, Speech, Speeches, Uncategorized | Leave a comment
My daughter P, just sent me this interesting TED talk about the intangible value of the stuff we market. This isn’t the old “Sell Benefits, Not Features” talk. This isn’t about coming up with new stuff to sell. It’s about finding creative ways to add value by changing your audience’s perception about what you’ve got. [...]
By tsufit on Apr 8, 2013 in Branding, Celebrity, Entrepreneurship, Fees, Luxury Pricing, P.R., Persona, Personal Branding, Price, Price Elasticity, Prices, Pricing, Promotion, Success, Uncategorized, Visibility, Why We Buy | 2 Comments
I’ve been saying this for years: business is a seduction! You’ve gotta make ‘em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and my hopefully-soon-to-be good friend Michelle Villalobos (great last name Michelle!) I love these guys and what they’re saying to [...]
By tsufit on Feb 24, 2013 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Commercials, Communication, Communication Skills, Communications, Communications Skills, Media, Movies, Show Business, Speaking Skills, Speech, Speeches, TV, Uncategorized | Leave a comment
The Oscars are tonight and there’s lots to be learned. Especially if you go to business networking events where they give you 30 seconds in the spotlight. Make sure you know when to sit down and shut up. (These guys got away with running long but you probably won’t…)
By tsufit on Feb 18, 2013 in Uncategorized | Leave a comment
The lines between news and entertainment get blurrier and blurrier every day. Just reading a book about how pr people and artists create the news. Here’s an example of the news creating the art. It even got reported in The Huffington Post. (My condolences to the victims and their families. No disrespect intended by posting [...]
By tsufit on Feb 13, 2013 in Business, Cool Stuff, Humor, Humour, Uncategorized | Leave a comment
So, we’re having a discussion over at our Step Into The Spotight! Linkedin group (Join us!) about what should and shouldn’t be on our business cards, when one of our members posts this! Ya man! Thanks for the smile Boris!
By tsufit on Jan 31, 2013 in About the Author, Authenticity, Coaching, Entrepreneurship, Motivation, Uncategorized | Leave a comment
Just chatting with one of my 4 favourite daughters, and in conversation, she said “If you test a frog by how he flies, he’s going to feel really stupid.” She heard it from Albert Einstein (maybe they were Facebook friends…) who put it like this: “Everybody is a genius. But if you judge a fish [...]
By tsufit on Jan 12, 2013 in Books, Business, Marketing, Positioning, Presentation Skills, Presentations, Presentations Skills, Sales, Social Media, Uncategorized | Leave a comment
Here’s Oren Klaff, author of Pitch Anything with Chase Jarvis. One of the members of my new Linked In Step Into The Spotlight Group says that this is one of the best books of 2012. Yes, it’s about capturing your audience’s attention. You already know that. But the most important concept comes in at around [...]
