Category: Uncategorized

Entrepreneurs, have you ever “qualified” a prospect in this way? Yuck! »

Has this ever happened to you? As entrepreneurs, we’re taught to “qualify our prospects”. But how do you make sure it’s not just downright discrimination, snobbism, rudeness etc? This video is painful to watch–similar to that scene in Pretty Woman when the Julia Roberts character gets snubbed in a Beverly Hills boutique. What is the […]

Mark Struczewski Podcast interviews Tsufit on Productivity »

Not really something I talk about much–I’m definitely no expert on this. But pretty sure you’ll enjoy this short podcast anyway. Jump right in here: https://markstruczewski.com/tsufit/

Should you ever MOCK yourself the way Sean Spicer did at the Emmys last night? »

Check it out above. Did you see it live? Celebs appeared more shocked than over 40 years ago when a streaker ran naked across the stage at the Academy Awards. Jaw-dropping!!! Spicer came out with a podium and hilariously mimicked his Crowd Size rant that caused all the controversy after the Jan 20th inauguration. On […]

What’s the most outrageous publicity or marketing campaign you’ve ever seen? »

So, we’re discussing crazy publicity stunts in my Step Into The Spotlight! group on LinkedIn (join us) and one of our members, Dennis Brown, shared a bizarre one, not one that he launched but rather one that he experienced first hand as part of the marketer’s target audience–i.e. he got a package of chocolate grasshoppers […]

Is this the world’s first TV infomercial? »

I saw a suggested LI connection that claimed that he was the inventor of the infomercial so I thought I’d consult with Mr. Google to see if that was the case. What turned up was this wonderful infomercial for Vitamix from 1949. This guy, “Papa Barnard” is not only a compelling speaker and sales person, […]

What IS “Content Marketing”? »

My daughter is off this afternoon to a Content Marketing Conference with 4000 other folks from around the world so when I saw a cool infographic from Lilach Bullock, it got me thinking. What IS Content Marketing and how does it different from advertising? Advertising is where you tell the world how great your stuff […]

Wondering how to sell your “expensive” service? »

My new friend, Graham McGregor, columnist for the New Zealand Herald, has just published a brand new guide on how to market your service with a price tag over 10K. Many of us know never really “expensive” if the value is beyond the fee paid, but it might appear to be in the minds of […]

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