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	<title>Step Into The Spotlight! &#187; TV</title>
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	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
	<lastBuildDate>Wed, 08 Feb 2012 20:52:29 +0000</lastBuildDate>
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		<title>It Starts When You&#8217;re Young!</title>
		<link>http://tsufit.com/blog/2012/02/it-starts-when-youre-young/</link>
		<comments>http://tsufit.com/blog/2012/02/it-starts-when-youre-young/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 20:50:43 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Dragon's Den]]></category>
		<category><![CDATA[Kevin O'Leary]]></category>
		<category><![CDATA[Redemption Inc]]></category>
		<category><![CDATA[Shark Tank]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6299</guid>
		<description><![CDATA[Kevin O&#8217;Leary who&#8217;s on Shark Tank, Dragon&#8217;s Den, Redemption Inc. is always talking about how it&#8217;s all about the money. I guess it starts young. Watch this! Share and Enjoy:]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Publicity Can Be Risky Business</title>
		<link>http://tsufit.com/blog/2012/02/publicity-can-be-risky-business/</link>
		<comments>http://tsufit.com/blog/2012/02/publicity-can-be-risky-business/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 14:49:50 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Risk of Publicity]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[TV interview]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6261</guid>
		<description><![CDATA[I&#8217;ve been coaching entrepreneurs to attract publicity for almost 10 years and I&#8217;ve been very satisfied with my own publicity adventures. However, stepping into the spotlight is not without risk. I have a client who has always resisted publicity, voicing concern about the risks, i.e. being made to look bad instead of good. While this [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paula Abdul Off X-Factor? She&#8217;s a Survivor!</title>
		<link>http://tsufit.com/blog/2012/02/paula-abdul-off-x-factor-shes-a-survivor/</link>
		<comments>http://tsufit.com/blog/2012/02/paula-abdul-off-x-factor-shes-a-survivor/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 00:22:48 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Joan Riveres]]></category>
		<category><![CDATA[Paula Abdul]]></category>
		<category><![CDATA[Paula Abdul Fired]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[X Factor]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6240</guid>
		<description><![CDATA[Breaking News! According to the Chicago Sun Times &#8220;Paula Abdul [has been] fired from ‘The X Factor’ because she was too ‘soft’ &#8221; Funny &#8217;cause in Step Into The Spotlight!, I teased Paula about exactly that, being too soft. It was a bit embarrassing a couple of years later when I had to come clean [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2012/02/paula-abdul-off-x-factor-shes-a-survivor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Criminals Make Some of the Best Entrepreneurs</title>
		<link>http://tsufit.com/blog/2012/01/criminals-make-some-of-the-best-entrepreneurs/</link>
		<comments>http://tsufit.com/blog/2012/01/criminals-make-some-of-the-best-entrepreneurs/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 03:51:29 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Contests]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[Start-ups]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Kevin O'Leary]]></category>
		<category><![CDATA[Redemption Inc]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6140</guid>
		<description><![CDATA[It&#8217;s funny. I don&#8217;t remember the conversation or how it came up but I remember flippantly commenting to someone that criminals make great entrepreneurs. They&#8217;re organized, self-starters, motivated, strategic, enterprising. I guess I&#8217;m not the only one who had that thought. Tonight I caught 3/4 of one of the most interesting TV shows I&#8217;ve seen [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Sell an Ugly Brown Liquid Revisited</title>
		<link>http://tsufit.com/blog/2012/01/how-to-sell-an-ugly-brown-liquid-revisited/</link>
		<comments>http://tsufit.com/blog/2012/01/how-to-sell-an-ugly-brown-liquid-revisited/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 00:09:23 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cola Wars]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Ugly Brown Liquid]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[What are you really selling?]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6133</guid>
		<description><![CDATA[In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here&#8217;s one more. Not sure how many cans it&#8217;ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2012/01/how-to-sell-an-ugly-brown-liquid-revisited/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Reality of Reality TV</title>
		<link>http://tsufit.com/blog/2011/12/the-reality-of-reality-tv/</link>
		<comments>http://tsufit.com/blog/2011/12/the-reality-of-reality-tv/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 04:20:39 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Emmy]]></category>
		<category><![CDATA[Jon Stewart]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Stephen Colbert]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6016</guid>
		<description><![CDATA[Lest we take ourselves too seriously&#8230; Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/12/the-reality-of-reality-tv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of Persuasion</title>
		<link>http://tsufit.com/blog/2011/11/the-power-of-persuasion/</link>
		<comments>http://tsufit.com/blog/2011/11/the-power-of-persuasion/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 02:36:59 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Daisy Commercial 1964]]></category>
		<category><![CDATA[Election Commercials]]></category>
		<category><![CDATA[Famous Commercials]]></category>
		<category><![CDATA[Famous TV Commercials]]></category>
		<category><![CDATA[Goldwater]]></category>
		<category><![CDATA[Johnson]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Politicians]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5947</guid>
		<description><![CDATA[This ad ran once, almost 50 years ago in 1964 (and 3 more times on the news) and it affected the result of the US presidential election. As students of the art and science of influence, we have to ask ourselves, how far is too far in pursuit of the results we seek? Sold on [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/11/the-power-of-persuasion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Are You Really Selling? Marketing Lesson from Hallmark</title>
		<link>http://tsufit.com/blog/2011/08/what-are-you-really-selling-marketing-lesson-from-hallmark/</link>
		<comments>http://tsufit.com/blog/2011/08/what-are-you-really-selling-marketing-lesson-from-hallmark/#comments</comments>
		<pubDate>Sun, 28 Aug 2011 18:28:40 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Hallmark]]></category>
		<category><![CDATA[Hallmark Cards]]></category>
		<category><![CDATA[Hallmark Hall of Fame]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5757</guid>
		<description><![CDATA[I&#8217;m driving home on the highway a couple of days ago and I see a huge building on the side of the highway with the name Hallmark on it. As I&#8217;m driving I marvel at how selling little folded pieces of paper in envelopes can generate enough profit for a massive building like that. And [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/08/what-are-you-really-selling-marketing-lesson-from-hallmark/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Simon, Come Back! American Idol Suffers Without The Voice of Real</title>
		<link>http://tsufit.com/blog/2011/04/simon-come-back-american-idol-suffers-without-the-voice-of-real/</link>
		<comments>http://tsufit.com/blog/2011/04/simon-come-back-american-idol-suffers-without-the-voice-of-real/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 01:44:16 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Contests]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Rant]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[American Idol]]></category>
		<category><![CDATA[Contest]]></category>
		<category><![CDATA[Jennifer Lopez]]></category>
		<category><![CDATA[JLo]]></category>
		<category><![CDATA[Katherine McPhee]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Persona]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[Pia Toscana]]></category>
		<category><![CDATA[Randy Jackson]]></category>
		<category><![CDATA[Ryan Seacrest]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[Singing]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4879</guid>
		<description><![CDATA[OK, enough is enough. Listen I love JLo as much as the next person. She&#8217;s adorable actually, but tonight was too much. And Randy? Why is he still on this show? Ranting about how they&#8217;re &#8220;angry&#8221; that one of the most boring contestants Idol has ever seen got voted out. Pia Whatever Her Name Is [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/04/simon-come-back-american-idol-suffers-without-the-voice-of-real/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Cola Wars&#8211;Pepsi Wins This Round</title>
		<link>http://tsufit.com/blog/2011/02/the-cola-wars-pepsi-wins-this-round/</link>
		<comments>http://tsufit.com/blog/2011/02/the-cola-wars-pepsi-wins-this-round/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 16:44:37 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Adverts]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[Cola Wars]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Retro Commercials]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4396</guid>
		<description><![CDATA[My daughter sent me a link to a cool 50 year old Brazilian Commercial for Coke and I happened upon awesome commercial above. Thanks D! Share and Enjoy:]]></description>
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