Would you go on Reality TV?
I asked this question recently on a social networking site because I was curious about what lengths business people would go to step into the spotlight and promote their businesses. So I asked ‘em. The most common response was a resounding “No!”. Yet one respondent told me she not only [...]

Have you watched American Idol lately? Most of the finalists are good singers but they’re– BORING! Totally forgettable!
Just like most entrepreneurs…
I’m thinking of sending the studio a case of my book Step Into The Spotlight!: A Guide to Getting Noticed (I’m pretty excited ’cause it just won a Silver Medal in the 2009 Axiom Business [...]

Just saw this commercial on TV for the first time tonight! Love how they stepped up to the plate, thought outside the box and went to the next level on this one. They really pushed the envelope.
Anyone who thinks this commercial is an exaggeration has never worked in corporate America, hired a consultant or [...]

The Zales diamond thing almost looks stale compared to the freshness of the new Diamond Shreddies. I love that an established company finally spoofed the whole “new and improved” thing we’ve been fed for years and literally, turned it on it’s head.
According to Post, “Recent advances in cereal technology have allowed us to take Shreddies [...]

I’m really excited about this week’s Guest Blogger, one of our Top Marketing Bloggers, ’cause I wrote about B.L. in Step Into The Spotlight! (page 81) long before I ever “met” her online. Not sure what B.L. stands for (I hear the secret is guarded better than the Colonel’s 11 Secrets Spices), but I [...]

Say It Ain’t So!
Those of you who who’ve read Step Into The Spotlight! know that I got my marketing degree from the 19 Inch Institute of Higher Learning. It was a pretty rigorous program back then. You had to actually get up off the couch and walk all the way over to the TV set [...]

Got an email a few minutes ago saying ” Joe Polish in New York at David Letterman show”. Joe Polish is a very successful marketing maven, so this intrigued me until I noticed that it said “at the David Letterman show” not “on the David Letterman show”. The thing is, the celebrity name-dropping was enough [...]

Did a couple of podcast interviews today–one with the engaging Anna Farmery, (it’ll be broadcast just before Christmas. Looking forward to having her as a guest blogger right here in the new year–no pressure Anna!), and we touched on the issue that a lot of businesses don’t know what they’re really selling. Here’s one that [...]

We all know it’s important to have a tag line or slogan in business. I’m guess one of Emeril’s most valuable properties are his lines, “Bam!” and “Kick it up a notch!” He doesn’t have to trademark them (Joan Rivers actually did trademark “Can We Talk?”) ’cause they immediately conjure up his image. And now [...]

We haven’t seen a sparring like this since the Cola Wars. Although personally, I gotta say “Hey Microsoft, Methinks Thou Dost Protest Too Much.”
After a short series of seriously weird Seinfeld-Gates spots, Microsoft has decided to take Apple head on with a montage of “I’m a PC” declarations–(The first step is admitting it…) [...]