Category: TV

Octomom, Nadya Suleman, Steps Into The Spotlight on The View. Publicity Op for Parenting Coaches »

Are you a parenting coach? Octomom, Nadya Suleman, mother of 14, appeared on The View yesterday, defending her sanity to Whoopi and Barbara Walters. What a great piggyback publicity opportunity if you’re a parenting coach, psychologist, psychiatrist or any related profession. I have a client who was one of 16 kids growing up (not a [...]

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How a Publicity Stunt Can Get You on the Today Show »

It happened over 10 years ago and people are still talking about how Half.com, a startup online company, got onto the Today Show with a bit o’ the green stuff and a lot of ingenuity.
Pretty much admitting that it was a publicity stunt, they persuaded a rinky dink 3 horse town, (population: 89 people [...]

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Lessons for Business as American Idol Hopefuls Step Into The Spotlight »

Yup, it’s another season of American Idol. Ellen’s in. Simon’s on board for his last season (Miss you already Simon) and the lessons for entrepreneurs abound.
Just a singing contest. Hardly. Just like it’s not a “Who’s the best accountant?” contest when your prospects are looking for a new money man. It’s about personal branding. Standing [...]

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BOOK GIVEAWAY! Step Into The Spotlight! Blog Has 3 Copies of Celebrity Leverage by Jordan McAuley to Give Away! »

Last year, here at Step Into The Spotlight!, we were fortunate to be able to give copies of several wonderful business books including Andy Nulman’s Pow! Right Between the Eyes, David Meerman Scott’s World Wide Rave, Andy Beal’s Radically Transparent and Drew McLellan’s 99.3 Random Acts of Marketing

This week, we have another exciting Step Into [...]

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Jeff Bridges Thanks His Stand-In at Golden Globes »

How often does it happen? A guy wins a Golden Globe for best actor in a movie and thanks his stand-in, a guy named Lloyd. The guy deserves the thank-you as much as all the pretty actors; Bridges said that Lloyd has been his stand-in in over 60 films. But how often does it happen?
Not [...]

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American Idol Without Simon Cowell? »

American Idol Without Simon Cowell?
Say it ain’t so!
Just a rumor at this point, but if it’s true, bye bye Idol.
You can’t take the meat out of a hamburger and then sell a white bread
sandwich. Sorry Fox!
Thanks to Ad Age for the head’s up.

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O No! Say It Ain’t So! Oprah Calls It a Wrap! (Sort of…) »

Not that I ever watch the show ’cause I’m always working but it was nice to know it was there for when I get invited on to discuss Step Into The Spotlight! But it looks like our discussion will have to be on a cable network. I guess it’s true what they say about riches [...]

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Step Into The Spotlight! How to Write the Punchline »

Wanna know how to write a punchline?

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Look What I Found Online! Step Into The Spotlight! Book Giveaway »

Love the Bewitched type opening! Check this out.
Book Giveaway and Review: Step Into the SpotlightUploaded by shamahyder. – Discover more college videos.

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Would You Go on Reality TV? »

Would you go on Reality TV?
I asked this question recently on a social networking site because I was curious about what lengths business people would go to step into the spotlight and promote their businesses. So I asked ‘em. The most common response was a resounding “No!”. Yet one respondent told me she not only [...]

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