We all know it’s important to have a tag line or slogan in business. I’m guess one of Emeril’s most valuable properties are his lines, “Bam!” and “Kick it up a notch!” He doesn’t have to trademark them (Joan Rivers actually did trademark “Can We Talk?”) ’cause they immediately conjure up his image. And now [...]

We haven’t seen a sparring like this since the Cola Wars. Although personally, I gotta say “Hey Microsoft, Methinks Thou Dost Protest Too Much.”
After a short series of seriously weird Seinfeld-Gates spots, Microsoft has decided to take Apple head on with a montage of “I’m a PC” declarations–(The first step is admitting it…) [...]

There’s a saying, often credited to Oscar Wilde, “Any publicity is good publicity”.
Mars Inc, the maker of the Snickers bar, appears to be testing the boundaries of this philosophy with its series of “Get Some Nuts” ads. The ads feature Mr. T (in a tank no less!) taunting less-than-macho-males going about their business (speed-walking, [...]

Want to engage your audience? Tell ‘em a story. We’ve all heard this before, but this is the first time I’ve seen it on the local Weather Forecast.
I was doing the channel dance last month and got caught up in –get this, the weather forecast. I know. Pretty lame. This TV station had viewers send [...]

Did you catch The Celebrity Apprentice finale? Model, Carol Alt, protested getting fired in the last episode to make way for country golden boy, Trace Adkins, to take on the less golden Piers Morgan. Trump gave absolutely no reason for firing the the competant and capable Alt except that he wanted to see “good vs [...]

Arnold Schwarzenegger, Sylvester Stallone and Vin Diesel have all established themselves in Hollywood as muscle bound tough guy action heroes. (With names like Arnold, Sylvester and Vin, I guess it was either learn to be a tough guy or end up being an accountant!) Every marketer knows it’s crucial to make strong choices in branding [...]

If you saw the last episode of Celebrity Apprentice, you know that top wedding gown designer, Vera Wang, is designing mattresses for Serta. What’s to design? It’s a mattress. You cover it up and only see it for a few seconds on laundry day. In a seductive trend that probably started [...]

It’s slippery up here in igloo country. Saw a car swerve towards the sidewalk this morning just a few metres (that’s feet only longer) in front of me. Too bad the guy didn’t have Bridgestone Tires. According to a superbowl spot that aired last night, (no, I wasn’t watching– thanks to 3 Minute Ad Age [...]

Just when you thought the world couldn’t get any weirder… Celebrity Apprentice. The show where “who’s that guy again?” celebrities face off to impress the biggest celebrity of all, Donald Trump. (Bet The Donald’s getting a serious kick out of that!)
 
Nothing new here. Hot dog stand instead of lemonade stand. Omarosa saying dumb things instead [...]

Hey guys. Just came across a clip of my friend, Dan Lier, talking about his new book, The Ten Minute Coach. Dan spent 6 years working with Tony Robbins, and although we have differing opinions about cold calling, I will tell you that if anyone can give you the push you need to succeed in [...]