Getting noticed? Lady Gaga knows how. What will she do tonight? Share and Enjoy:

Kevin O’Leary who’s on Shark Tank, Dragon’s Den, Redemption Inc. is always talking about how it’s all about the money. I guess it starts young. Watch this! Share and Enjoy:

I’ve been coaching entrepreneurs to attract publicity for almost 10 years and I’ve been very satisfied with my own publicity adventures. However, stepping into the spotlight is not without risk. I have a client who has always resisted publicity, voicing concern about the risks, i.e. being made to look bad instead of good. While this [...]

Breaking News! According to the Chicago Sun Times “Paula Abdul [has been] fired from ‘The X Factor’ because she was too ‘soft’ ” Funny ’cause in Step Into The Spotlight!, I teased Paula about exactly that, being too soft. It was a bit embarrassing a couple of years later when I had to come clean [...]

It’s funny. I don’t remember the conversation or how it came up but I remember flippantly commenting to someone that criminals make great entrepreneurs. They’re organized, self-starters, motivated, strategic, enterprising. I guess I’m not the only one who had that thought. Tonight I caught 3/4 of one of the most interesting TV shows I’ve seen [...]

In Step Into The Spotlight!, I wrote about the various ways that companies sell different ugly brown liquids. Here’s one more. Not sure how many cans it’ll sell but it does make you think the brand is cool. Thanks to my daughter D for sending it! Share and Enjoy:

Lest we take ourselves too seriously… Share and Enjoy:

This ad ran once, almost 50 years ago in 1964 (and 3 more times on the news) and it affected the result of the US presidential election. As students of the art and science of influence, we have to ask ourselves, how far is too far in pursuit of the results we seek? Sold on [...]

I’m driving home on the highway a couple of days ago and I see a huge building on the side of the highway with the name Hallmark on it. As I’m driving I marvel at how selling little folded pieces of paper in envelopes can generate enough profit for a massive building like that. And [...]

OK, enough is enough. Listen I love JLo as much as the next person. She’s adorable actually, but tonight was too much. And Randy? Why is he still on this show? Ranting about how they’re “angry” that one of the most boring contestants Idol has ever seen got voted out. Pia Whatever Her Name Is [...]