So I’m at Go-Daddy, frustrated ’cause the 3 domain names I wanted for my new product are all taken, so I say to myself, I wonder if there is ANY word at all that isn’t taken! And with billions of people in the world vying to own the English language, one year at a time, [...]

A lot of entrepreneurs and marketers do outrageous things to get noticed but getting noticed is not enough to sell your stuff. You have to find a way of directing the attention you’ve attracted towards the message you want to communicate. Will your message blend with the vehicle you used to get the attention or [...]

In Step Into The Spotlight! I talked about the lesson I learned many years ago from a coffee house owner when I was singing there. She told me, “Tsufit, B.Y.O.F.”, ie Bring Your Own Fans! Until you’re a big name, the idea is that you have to pack the house if you want to be [...]

There’s a very insightful article by Simon Dumenco over at Ad Age about the significance of the fact that Ashton Kutcher won the race with CNN to be the first with 1 million followers on Twitter. Go read the article but here’s the bottom line. Social media was supposed to level the playing field (which [...]

A Twitter Ad Agency? Twitter Awards? It’s a rare day when I wake up and DON’T hear something surprising and new. Things are changing SO fast nowadays that even if you think you sort of get it when you go to bed, you wake up the next day and everything has changed. The exponential growth [...]

It’s so great when a Top Marketing Blogger like Gavin Heaton tells us that he once felt like we feel– I’ll let him tell it… I can remember it like it was yesterday. I had been writing my own blog for several months and had begun to receive about 30 or 40 visits a day [...]