Category: Traffic Creation

Do YOUR customers line up across the street to give you dough for your dough ? »

So, I’m wandering around New York City having fun with my daughter, Paloma, and I see a huge line up across the street. Line ups interest me. FOMO? Maybe. Line ups create buzz. So I asked someone, what’s the line up for? I’m thinking some celeb is performing or speaking (it’s the middle of the […]

Have you seen this Fact-Checker song spoof re truth in the Trump era? »

Have you seen this Randy Rainbow video parody on Kellyanne Conway, Sean Spicer and the Trump administration? Heard this on CBC, Canada’s national radio station, last night. They played the song only, which starts about a minute in. It illustrates a point I made in my book, Step Into The Spotlight!, which is that sometimes […]

Would you take this huge RISK in order to take a STAND? »

Toronto coffee shop, Tokyo Smoke, did recently. Huge RISK. You could call it a PUBLICITY STUNT. You could call it TAKING a STAND. You could call is a SOCIAL EXPERIMENT. Some called it a PRANK. Whatever you call it, the result was that some customers said they’d never come back! Pretty sure it will attract […]

Is this Mock TRUMP Advertisement in BAD TASTE or BRILLIANT? »

So, it was only a matter of time before companies started piggybacking on the media frenzy the Trump train has created. Air Canada did it with a series of spots about people wanting to move to Canada. And now a camera company 360 fly is mocking Trump while promoting it’s super duper little camera. So […]

Is This Realtor NUTS or Is She BRILLIANT? »

A Canadian realtor has created a “beer commercial” type advertisement for a 3 bedroom home in Courtice, ON. She’s been featured in The Huffington Post Canada & The Toronto Star and her video has over 11,000 views in just a week! Watch video here and then comment below! Is she a brilliant marketing MASTERMIND or […]

How can a FOOT turn into a best-selling BOOK? (How nuts is this?) »

“You can take a BRICK, slap it between a provocative front and back cover with a great title, add some strong endorsements and your book will sell.” That’s exactly what I told the participants in my Book Creation Workshop the first time I ran it a few years ago. It’s certainly not something I recommend […]

Are You 50 Shades of SMART? »

If you are, you’ll find a way to step into the spotlight by piggybacking on someone else’s fame. Like Marlon Wayans did with his new movie, 50 Shades of Black spoofing the popular movie & book, 50 Shades of Grey. Or F.L. Fowler’s Cook Book 50 Shades of Chicken. It’s brilliant ’cause all you have […]

Step into the Spotlight Book

To hear the STORY BEHIND THE BOOK & get on the Tsufit's Mailing List, enter your info below:

Name

E-mail


    Put me on the List! » 

 

Get Adobe Flash player