Category: Traffic Creation

Sweet Jesus! Was Oscar Wilde right about publicity? »

So, I’m walking down Bloor Street in Toronto headed to one of my favorite vegetarian restaurants when I see an ice cream parlour called–what? Sweet Jesus. What’s that got to do with ice cream? Didn’t give it much thought till I saw a post by Jeremy Miller, author of Sticky Branding on LI saying there […]

How can you find a NEW angle on an OLD business like DriveHer did? »

How can YOU find a new angle on an old business? First there were taxis. (And buses if you don’t mind sharing.) Then there was Uber. And Lyft. Ridesharing apps. But still sometimes creepy to get into a strange unmarked car with a stranger, no? Just did this the other night and it reminded me […]

Do you ever worry that if you share all your marketing secrets with the world, they won’t work any more? »

Stu Heinecke, author of How to Get a Meeting with Anyone and host of the new podcast of the same name, got me to spill the beans on something I don’t think I’ve ever shared in a podcast before, something I have done to create a bit of celebrity at conferences. You can hear what […]

Do YOUR customers line up across the street to give you dough for your dough ? »

So, I’m wandering around New York City having fun with my daughter, Paloma, and I see a huge line up across the street. Line ups interest me. FOMO? Maybe. Line ups create buzz. So I asked someone, what’s the line up for? I’m thinking some celeb is performing or speaking (it’s the middle of the […]

Have you seen this Fact-Checker song spoof re truth in the Trump era? »

Have you seen this Randy Rainbow video parody on Kellyanne Conway, Sean Spicer and the Trump administration? Heard this on CBC, Canada’s national radio station, last night. They played the song only, which starts about a minute in. It illustrates a point I made in my book, Step Into The Spotlight!, which is that sometimes […]

Would you take this huge RISK in order to take a STAND? »

Toronto coffee shop, Tokyo Smoke, did recently. Huge RISK. You could call it a PUBLICITY STUNT. You could call it TAKING a STAND. You could call is a SOCIAL EXPERIMENT. Some called it a PRANK. Whatever you call it, the result was that some customers said they’d never come back! Pretty sure it will attract […]

Is this Mock TRUMP Advertisement in BAD TASTE or BRILLIANT? »

So, it was only a matter of time before companies started piggybacking on the media frenzy the Trump train has created. Air Canada did it with a series of spots about people wanting to move to Canada. And now a camera company 360 fly is mocking Trump while promoting it’s super duper little camera. So […]

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