Category: Traffic Creation
By tsufit on Mar 18, 2010 in Blogging, Communication, Creativity, Entrepreneurship, Humor, Humour, Marketing, Media, Social Media, Storytelling, Traffic Creation, Uncategorized, internet marketing | Leave a comment
Can’t think of how to attract attention to your less than glamorous business? If a web person can do it, anyone can!
Internationally known as The Shopping Cart Queen, Christina is now teaching people to do their own websites. Hop on over to her site and scroll down to Website Creation Workshop to see the [...]
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By tsufit on Feb 26, 2010 in Book Giveaway, Business Book Giveaway, Contests, Guest Bloggers, Marketing, Media, Microblogging, Publicity, Social Media, Technology, Top Marketing Bloggers, Traffic Creation, Uncategorized | 28 Comments
One of the perks of having a business marketing & publicity blog is that I get great books sent to me to spread the word. And I love to share them with you!
I told you it was coming. Yes, it’s another Step Into The Spotlight! Business Book Giveaway.
We have 3 copies of David Meerman Scott’s [...]
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By tsufit on Feb 19, 2010 in Cool Stuff, Marketing, Publicity, Publicity Stunts, Success, TV, Technology, Traffic Creation, Uncategorized, Word of Mouth Marketing, internet marketing, story | Comments Off
It happened over 10 years ago and people are still talking about how Half.com, a startup online company, got onto the Today Show with a bit o’ the green stuff and a lot of ingenuity.
Pretty much admitting that it was a publicity stunt, they persuaded a rinky dink 3 horse town, (population: 89 people [...]
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By tsufit on Feb 13, 2010 in Influence, Marketing, Microblogging, Networking, Social Media, Success, Technology, Traffic Creation, Uncategorized, Word of Mouth Marketing, internet marketing, viral marketing | Comments Off
I’ll follow you; You follow me
We’re a happy family
With a great big hug and a kiss from me to you
Won’t you say you’ll follow me too?
Isn’t that a Barney song?
It’s a big fat lie.
Your “trade ya” followers aren’t really following you.
Yeah, they’re “following” you technically so they can broadcast to you.
Why not be upfront about [...]
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By tsufit on Feb 3, 2010 in Authenticiy, Blogging, Book Reviews, Books, Branding, Celebrity, Communication, Guest Bloggers, Marketing, Media, Microblogging, Networking, Personal Branding, Publicity, Social Media, Success, Top Marketing Bloggers, Traffic Creation, Uncategorized, Word of Mouth Marketing, book review, internet marketing | 1 Comment
It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]
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By tsufit on Jan 16, 2010 in Advertising, Books, Celebrity, Cool Stuff, Creativity, Entrepreneurship, Marketing, Media, Publicity, Publicity Stunts, Traffic Creation, Uncategorized, viral marketing | 1 Comment
Got an email this morning that said:
“The Queen” spotted with self help book
http://www.youtube.com/watch?v=w7Q3PorQEig
It’s not exactly The National Enquirer, but I wonder how Her Real Royal Highness would feel about this one. Gotta admit, it is kinda cute. And it did make me watch the video, so in a “You Just Proved Bench Advertising Works” [...]
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By tsufit on Dec 16, 2009 in Marketing, Traffic Creation, Uncategorized, internet marketing | 1 Comment
So I’m at Go-Daddy, frustrated ’cause the 3 domain names I wanted for my new product are all taken, so I say to myself, I wonder if there is ANY word at all that isn’t taken! And with billions of people in the world vying to own the English language, one year at a time, [...]
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By tsufit on Nov 24, 2009 in Advertising, Branding, Communication, Communications, Publicity, Publicity Stunts, Success, Traffic Creation, Uncategorized, internet marketing | Comments Off
A lot of entrepreneurs and marketers do outrageous things to get noticed but getting noticed is not enough to sell your stuff. You have to find a way of directing the attention you’ve attracted towards the message you want to communicate. Will your message blend with the vehicle you used to get the attention or [...]
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By tsufit on Sep 4, 2009 in Authenticiy, Marketing, Social Media, Technology, Traffic Creation, Uncategorized | Comments Off
In Step Into The Spotlight! I talked about the lesson I learned many years ago from a coffee house owner when I was singing there. She told me, “Tsufit, B.Y.O.F.”, ie Bring Your Own Fans! Until you’re a big name, the idea is that you have to pack the house if you want to be [...]
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By tsufit on Apr 18, 2009 in Marketing, Microblogging, Public Speaking, Publicity, Publicity Stunts, Social Media, Technology, Traffic Creation, Uncategorized, Word of Mouth Marketing, viral marketing | Comments Off
There’s a very insightful article by Simon Dumenco over at Ad Age about the significance of the fact that Ashton Kutcher won the race with CNN to be the first with 1 million followers on Twitter. Go read the article but here’s the bottom line. Social media was supposed to level the playing field (which [...]
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