As I confessed in my very first post, I don’t have a microwave or even a toaster. But I did recently open a Twitter account ’cause how’s a girl supposed to market a book without one? Here to give us the scoop on where to get started with social media is one of our 50 [...]

A Reality Check from Guy Kawasaki We’re celebrating 50 Top Marketing Bloggers this year at Step Into The Spotlight! and this Guy is certainly one of them. When my review copy of Reality Check arrived, I was surprised by how heavy it was. This from a man who says that the ideal length of an [...]

Here’s another one of our Top Marketing Bloggers, David Jones, answering the question: What does a social media consultant really do all day? There have been loads of blog posts written by well-meaning folks explaining how to tell if your social media consultant is selling you a bill-of-goods or if they really have the knowledge, [...]

Congrats to: Praveen Puri Marie Hale and Dean Williams who are each getting a copy of Andy Nulman’s Pow! Right Between The Eyes! If you didn’t get one of the giveaway copies this time, hop on over to Amazon and grab a copy as soon as they are available. I can’t wait to read it! [...]

Andy Nulman is one of the coolest guys on the planet! When I was doing comedy for about 10 minutes in the ’90′s, this guy was the CEO of the Just For Laughs International Comedy Festival. I’ve long since forgiven him for giving my spot in the festival to some young upstart, Jerry Seinf– what [...]

I’m really excited about this week’s Guest Blogger, one of our Top Marketing Bloggers, ’cause I wrote about B.L. in Step Into The Spotlight! (page 81) long before I ever “met” her online. Not sure what B.L. stands for (I hear the secret is guarded better than the Colonel’s 11 Secrets Spices), but I love [...]

Say It Ain’t So! Those of you who who’ve read Step Into The Spotlight! know that I got my marketing degree from the 19 Inch Institute of Higher Learning. It was a pretty rigorous program back then. You had to actually get up off the couch and walk all the way over to the TV [...]

I love shoveling snow. It’s exhilarating. I guess it’s because no matter how daunting it looks when you begin, 632 shovels later (no I don’t count), you see results. Immediate results. So I’m shoveling 3 feet of snow this morning (the joys of living in igloo country) and it occurs to me that marketing doesn’t [...]

Congrats to those of you who are already stepping into the spotlight and thanks for all the great comments. I especially love the closing words of our last comment “Disobedience is a core competancy.” The following 3 commenters will be receiving copies of Andy Beal’s acclaimed book, Radically Transparent (Thanks Andy!!): 1. Carol Shaver 2. [...]

We’re celebrating Top Marketing Bloggers this year at Step Into The Spotlight! and what better way to celebrate than a book giveaway! We’re giving away 3 copies of Top Blogger Andy Beal’s acclaimed book, Radically Transparent. All you have to do for a chance to win, is Leave a Comment about Andy’s Guest Post below [...]