One of the perks of having a business marketing & publicity blog is that I get great books sent to me to spread the word. And I love to share them with you!
I told you it was coming. Yes, it’s another Step Into The Spotlight! Business Book Giveaway.
We have 3 copies of David Meerman Scott’s [...]

It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]

Just heard about Andy Sernovitz’s Word of Mouth Supergenius Conference December 16 and the awesome lineup including a real supergenius, Andy Nulman, author of Pow! Right Between the Eyes (an unbelievably insightful book!), Mitch Joel, Saul Colt and many others. But guys, if you were really such supergeniuses (genii?), you’d hold it somewhere warmer than [...]

Have you ever sat down and put together a huge honkin’ marketing plan? One with made-up numbers to go with it? If you’re an author, a recording artist, a business owner looking for funding, you probably have. And yet, as Drew McLellan points out, much of what we actually do in marketing is actually random.
I [...]

You know I loved David Meerman Scott’s World Wide Rave, but I never did get around to checking out the whole Matt dancing gum thing he wrote about until one of the winners of the book, Corinne Lor, reminded me to check it out.

How cool is this? Not sure it makes we want to [...]

It’s so great when a Top Marketing Blogger like Gavin Heaton tells us that he once felt like we feel– I’ll let him tell it…

I can remember it like it was yesterday. I had been writing my own blog for several months and had begun to receive about 30 or 40 visits a day – [...]

Congrats to
1. Sue Sutcliffe
2. Rick Itzkowich
3. Corinne Lor
who are each getting a copy of David Meerman Scott’s new book, World Wide Rave. (See Review below.) Chances are good we’ll be giving away other business books this year so make sure you enter your email address and name in the boxes on the right so you [...]

My copy of David Meerman Scott’s new book, World Wide Rave arrived in the mail a few days ago and I must admit, I was puzzled by the size of the envelope. Pretty skinny, nothing like, the one that carried Guy Kawasaki’s Reality Check a few weeks ago. I opened the envelope and I was [...]

Time for another Step Into The Spotlight! Business Book Giveaway!

David Meerman Scott, one of our 50 Top Marketing Bloggers is our Guest Blogger this week and we’ll be giving away 3 copies of his new book, World Wide Rave
which comes out March 3. All you have to do for a chance to get a [...]

As I confessed in my very first post, I don’t have a microwave or even a toaster. But I did recently open a Twitter account ’cause how’s a girl supposed to market a book without one? Here to give us the scoop on where to get started with social media is one of our 50 [...]