Learn about positioning from D Lister comedian Kathy Griffin.

TSUFIT releases new Spotlight Blueprint on Dec 7, 2010. Register at www.spotlightblueprint.com This FREE call is for Entrepreneurs, Authors, Speakers, Consultants, Business Owners, CEOs and Coaches who want to walk away on Dec 7 with a concrete plan for how to get known in 2011. The call is free and you’ll get details when you [...]

You know you’ve succeeded in creating a personal brand when it is worthy of being parodied. Even those of you who are not American Idol fans must have noticed Adam Lambert’s skyrocketing success, despite the fact that some homogeneous white bread type and not he, was the winner of American Idol. Beyond his voice, Adam [...]

This guy has personality up the wazoo! Allow yourself to get carried away. What’s your dream? What are you waiting for?

It’s official. Kara DioGuardi is out. Boo hoo. Randy Jackson is the last judge standing…sitting. But the real question is can American Idol survive Simon Cowell’s departure? Who will replace Paula, Ellen, Kara and Simon and who will have a big enough persona to keep the show going? Can’t think of anyone offhand, except perhaps [...]

So, I’m finishing up Kenneth Roman’s The King of Madison Avenue while starting Accidental Branding by David Vinjamuri. The later book reminds me of my intention to get on the mailing list for the J. Peterman catalog, something every marketer and copywriter should do. So I pop over to the website and find the following [...]

I don’t watch The View. Some of us work during the day–writing silly little blog posts etc. But I was a little disappointed that I missed Obama, the first reigning (sitting?) American President in history to be interviewed on a TV talk show, disappointed until I saw this clip. Doesn’t look like I missed much. [...]

So exciting to get unexpected lumpy mail. Today’s haul included 3 marketing books (one of the benefits of being a blogger–Thanks Todd And for dragging me to blogging…and thanks to Wiley & Entrepreneur Press). The one I opened first (while waiting outside the donut shop for my kid finishing her shift) was David Meerman Scott’s [...]

Entrepreneurs are always being told to stand out from the competition. But how? Casey James was brilliant in choosing a not very memorable John Lennon song and making it moving and dramatic. Here’s the studio version below. I loved the Beatles, but, in my opinion, John Lennon’s version below pales in comparison. Share and Enjoy:

Dan Heath, co-author of Made to Stick, on getting noticed in a noisy marketplace. Check out his blog at Fast Company. Share and Enjoy: