Category: Success

Are YOU as brutally honest with prospects as this Girl Scout selling cookies? »

Check out this hilarious video of Mike Rowe reading a letter from a Girl Scout to her dad’s rich friend trying to pitch him on buying girl scout cookies. There’s nothing like the sincerity of kids. We should remember & incorporate some of this as entrepreneurs. Nothing like admitting a vulnerability to win the trust […]

Should Brands Get POLITICAL? »

Have you seen the latest Budweiser commercial slotted for the 2017 Super Bowl? The spot emphasizes that the brand was created by an immigrant, who is welcomed with cries of “Go back home!” clearly making a political statement in the light of the recent US election. It appears to be directly taking on Trump’s recent […]

Who IS This Guy? »

It’s pretty likely you’ve seen this guy in a movie. It’s pretty likely you’ve seen this guy in TONS of movies. His face is SO familiar, isn’t it? But I’ll bet you don’t know his name. What is the value of NAME recognition? I saw him in Bus Stop (with Marilyn Monroe) on DVD the […]

Could YOU Make the Cover of GQ? This guy did! »

Could YOU make the cover of GQ? This guy did. He was looking for a marketing internship. And he got there by making the cover of GQ. No, he’s not a model and nobody put him on the cover. HE literally MADE the cover of GQ. He took 3 weeks and a photographer and created […]

Is this Mock TRUMP Advertisement in BAD TASTE or BRILLIANT? »

So, it was only a matter of time before companies started piggybacking on the media frenzy the Trump train has created. Air Canada did it with a series of spots about people wanting to move to Canada. And now a camera company 360 fly is mocking Trump while promoting it’s super duper little camera. So […]

Should Hillary Clinton pick Mark Cuban as her potential VP? »

In a reality TV era, does a conventional candidate like Hillary Clinton stand a chance? Yeah she’s a woman & we’ve never had one of those as President of the United States of America but there seems to be more energy and momentum around each of her 2 opponents (one Democratic and one Republican) than […]

How can a FOOT turn into a best-selling BOOK? (How nuts is this?) »

“You can take a BRICK, slap it between a provocative front and back cover with a great title, add some strong endorsements and your book will sell.” That’s exactly what I told the participants in my Book Creation Workshop the first time I ran it a few years ago. It’s certainly not something I recommend […]

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