By tsufit on Mar 14, 2010 in Advertising, Blogging, Branding, Marketing, Positioning, Success, Uncategorized | Leave a comment
Dan Heath, co-author of Made to Stick, on getting noticed in a noisy marketplace. Check out his blog at Fast Company.
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By tsufit on Feb 19, 2010 in Cool Stuff, Marketing, Publicity, Publicity Stunts, Success, TV, Technology, Traffic Creation, Uncategorized, Word of Mouth Marketing, internet marketing, story | Comments Off
It happened over 10 years ago and people are still talking about how Half.com, a startup online company, got onto the Today Show with a bit o’ the green stuff and a lot of ingenuity.
Pretty much admitting that it was a publicity stunt, they persuaded a rinky dink 3 horse town, (population: 89 people [...]
By tsufit on Feb 13, 2010 in Cool Stuff, Corporate Life, Influence, Social Media, Success, Uncategorized, Word of Mouth Marketing, leadership, viral marketing | Comments Off
In Step Into The Spotlight!, I recommend that entrepreneurs start a movement. Derek Sivers, founder of CD Baby and all around smart guy, (thanks for endorsing my book, Derek!) explains how a movement is born. He recently got a standing ovation at the TED conference with this 3 minutes observation. (Thanks to Christian Mickelsen [...]
By tsufit on Feb 13, 2010 in Influence, Marketing, Microblogging, Networking, Social Media, Success, Technology, Traffic Creation, Uncategorized, Word of Mouth Marketing, internet marketing, viral marketing | Comments Off
I’ll follow you; You follow me
We’re a happy family
With a great big hug and a kiss from me to you
Won’t you say you’ll follow me too?
Isn’t that a Barney song?
It’s a big fat lie.
Your “trade ya” followers aren’t really following you.
Yeah, they’re “following” you technically so they can broadcast to you.
Why not be upfront about [...]
By tsufit on Feb 3, 2010 in Authenticiy, Blogging, Book Reviews, Books, Branding, Celebrity, Communication, Guest Bloggers, Marketing, Media, Microblogging, Networking, Personal Branding, Publicity, Social Media, Success, Top Marketing Bloggers, Traffic Creation, Uncategorized, Word of Mouth Marketing, book review, internet marketing | 1 Comment
It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]
By tsufit on Jan 25, 2010 in Book Giveaway, Books, Business Book Giveaway, Celebrity, Entrepreneurship, Marketing, Media, Personal Branding, Positioning, Publicity, Publicity Stunts, Success, TV, Uncategorized | 182 Comments
Last year, here at Step Into The Spotlight!, we were fortunate to be able to give copies of several wonderful business books including Andy Nulman’s Pow! Right Between the Eyes, David Meerman Scott’s World Wide Rave, Andy Beal’s Radically Transparent and Drew McLellan’s 99.3 Random Acts of Marketing
This week, we have another exciting Step Into [...]
By tsufit on Jan 22, 2010 in Coaching, Communication, Communication Skills, Communications, Communications Skills, Humor, Humour, Influence, Marketing, Personal Branding, Persuasion, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Public Speaking Tips, Rant, Sales, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Success, Toastmasters, Uncategorized, story | 5 Comments
Warning: This is a rant!
PEOPLE ARE SO DELUDED!
I’m at a Nice business event and some Nice guy in a Nice suit is at the front of the room giving a Nice endlessssssszzz presentation on Presentation Skills. It’s all very Nice.
I’m guessing this is also taking place in boardrooms boredrooms in Belgium and Japan and the [...]
By tsufit on Jan 18, 2010 in About the Author, Book Reviews, Books, Celebritiy, Celebrity, Entrepreneurship, Influence, Marketing, Personal Branding, Persuasion, Positioning, Publicity, Success, Uncategorized, Why We Buy, book review | 8 Comments
So I’m picking up my mail, a bunch of bills and flyers when I spot, buried in the stack, a bright red sparkly bubble envelope (I didn’t even know they existed–I’m gonna re-use it and make someone else’s day!) and already, I’m excited. What was inside was even more exciting, a hot-off-the-press copy of Celebrity [...]
By tsufit on Dec 29, 2009 in Marketing, Media, Publicity, Storytelling, Success, Uncategorized, story | 1 Comment
Janet Vasil explains what I’ve been ranting about for years. You want to step into the spotlight in the new year? You can’t call the media every time you get a haircut! You gotta have a story!
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By tsufit on Dec 10, 2009 in Advertising, Behavioral Economics, Behavioural Economics, Branding, Marketing, Positioning, Success, Uncategorized, Why We Buy | Comments Off
So, I’m freezing. It’s cold up here in igloo country in December. So I decide on a spot of tea, boil the water and pull out my cache of “too good to let the kids use to stain paper for history projects” tea. Instantly I know which one I’m going to choose. I’ve had a [...]
