Category: Storytelling

Still not using HUMOR in your marketing? »

Love this T-Mobile commercial!!! Humor can make a point WAY better than teaching and preaching. How can you do this in YOUR business? Great way to put your competitors in their place without creating animosity of a full frontal attack. Do YOU use humor in YOUR marketing? Tsufit is the author of the irreverent marketing […]

We have a saying in Peebles… »

We have a saying in Peebles… In Step Into The Spotlight!, I shared that it’s key to have a signature saying. Something that people identify with you and only you. Like when Chef Emeril Lagasse says “Bam!” Or when Jeff Probst of Survivor says “The Tribe Has Spoken.” So, last night, I’m watching an episode […]

How can a FOOT turn into a best-selling BOOK? (How nuts is this?) »

“You can take a BRICK, slap it between a provocative front and back cover with a great title, add some strong endorsements and your book will sell.” That’s exactly what I told the participants in my Book Creation Workshop the first time I ran it a few years ago. It’s certainly not something I recommend […]

What do you say when you only get 30 seconds? Teleclass on Wed April 20, 2016 »

What do you say when you only get 30 seconds in the spotlight? More importantly, what do you NOT say? Just found out that I can invite YOU guys to join me this coming Wed April 20, 2016 for an ICF Los Angeles teleclass. Register here: http://www.icfla.org/Public/Events/Teleclasses/Tsufit

Can You SPOT the FAKE? »

Are You Sick of FAKE “Real People” in Ads? I am. Here’s one that really makes me cringe every times it’s on the air. O.K. They admit at the beginning that they’re actors. But they don’t have to. It’s such an obvious case of over-acting! Compare this to a REAL “Real People” T.V. commercial. I […]

Does Using HUMOR in Business Make You Look UNPROFESSIONAL? »

I know we use LOL every day, but this irreverent attack Verizon TV commercial actually DID make me laugh out loud. Saw this on T.V. so I didn’t know until I looked it up online to share it with you that it was a shot at Sprint (headquartered are in Kansas City), but I did […]

When you SPEAK, is your OPENING LINE as good as Jerry Seinfeld’s? »

Do YOU have a great OPENING LINE whenever you open your mouth in public? In this video, Jerry spends 5 minutes explaining how he crafts a joke, but it’s worth paying attention to his opening line. (NOT off the cuff, I can assure you!) “I know you think people are going to be interested in […]

Step into the Spotlight Book

To hear the STORY BEHIND THE BOOK & get on the Tsufit's Mailing List, enter your info below:

Name

E-mail


    Put me on the List! » 

 

Get Adobe Flash player