Category: Storytelling

Christina Hills Steps Into The Spotlight with Alice in WordPressLand »

Can’t think of how to attract attention to your less than glamorous business? If a web person can do it, anyone can!
Internationally known as The Shopping Cart Queen, Christina is now teaching people to do their own websites. Hop on over to her site and scroll down to Website Creation Workshop to see the [...]

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The Blind Leading the Blind: Most Presentation Skills Speakers, Teachers & Preachers are BORING! »

Warning: This is a rant!

PEOPLE ARE SO DELUDED!
I’m at a Nice business event and some Nice guy in a Nice suit is at the front of the room giving a Nice endlessssssszzz presentation on Presentation Skills. It’s all very Nice.
I’m guessing this is also taking place in boardrooms boredrooms in Belgium and Japan and the [...]

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Using Stories to Sell Stuff »

Reading an old Dan Kennedy book (purchased for 50 cents from my local library. Short story long? It was falling apart so I asked them to tape it. They said they’re going to chuck it when I returned it, so I gave coughed up 50 big ones (little ones), they stamped it “Discarded” and now [...]

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Want Publicity? You Gotta Have a Story! »

Janet Vasil explains what I’ve been ranting about for years. You want to step into the spotlight in the new year? You can’t call the media every time you get a haircut! You gotta have a story!

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Malcolm Gladwell — There is No Perfect Pickle! »

Forget trying to guess what people want. Forget trying to ask people what they want. They don’t know!
But we do know this, according to Gladwell and his buddy Dr. Howard Moskovitz. There is no universal answer. There is no perfect spaghetti sauce. There is no perfect Pepsi. There is no perfect pickle. Only Perfect Pepsis. [...]

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Step Into The Spotlight! How to Write the Punchline »

Wanna know how to write a punchline?

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Look What I Found Online! Step Into The Spotlight! Book Giveaway »

Love the Bewitched type opening! Check this out.
Book Giveaway and Review: Step Into the SpotlightUploaded by shamahyder. – Discover more college videos.

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Matt Strides Into The Spotlight! »

You know I loved David Meerman Scott’s World Wide Rave, but I never did get around to checking out the whole Matt dancing gum thing he wrote about until one of the winners of the book, Corinne Lor, reminded me to check it out.

How cool is this? Not sure it makes we want to [...]

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Garages & Waffle Iron Shoes–What’s Your Story? »

Just got an email from an interesting guy, Tim Roux, a branding strategist (and author–check out his novel–Girl on a Bar Stool)
living in Belgium. He runs the UK marketing consultancy Mud Valley. We all love stories about how entrepreneurs invent stuff in their garage (heck, Guy Kawasaki even named his venture capital company Garage).Tim [...]

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Step Into The Spotlight! Welcomes Guest Blogger, B.L. Ochman »

I’m really excited about this week’s Guest Blogger, one of our Top Marketing Bloggers, ’cause I wrote about B.L. in Step Into The Spotlight! (page 81) long before I ever “met” her online. Not sure what B.L. stands for (I hear the secret is guarded better than the Colonel’s 11 Secrets Spices), but I [...]

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