By tsufit on Aug 6, 2010 in Advertising, Books, Branding, Communication Skills, Communications, Communications Skills, Creativity, Entrepreneurship, Influence, Marketing, Storytelling, Success, Uncategorized, story | Leave a comment
So, I’m finishing up Kenneth Roman’s The King of Madison Avenue while starting Accidental Branding by David Vinjamuri. The later book reminds me of my intention to get on the mailing list for the J. Peterman catalog, something every marketer and copywriter should do. So I pop over to the website and find the following [...]
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By tsufit on Feb 19, 2010 in Cool Stuff, Marketing, Publicity, Publicity Stunts, Success, TV, Technology, Traffic Creation, Uncategorized, Word of Mouth Marketing, internet marketing, story | Comments Off
It happened over 10 years ago and people are still talking about how Half.com, a startup online company, got onto the Today Show with a bit o’ the green stuff and a lot of ingenuity.
Pretty much admitting that it was a publicity stunt, they persuaded a rinky dink 3 horse town, (population: 89 people [...]
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By tsufit on Jan 22, 2010 in Coaching, Communication, Communication Skills, Communications, Communications Skills, Humor, Humour, Influence, Marketing, Personal Branding, Persuasion, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Public Speaking Tips, Rant, Sales, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Success, Toastmasters, Uncategorized, story | 5 Comments
Warning: This is a rant!
PEOPLE ARE SO DELUDED!
I’m at a Nice business event and some Nice guy in a Nice suit is at the front of the room giving a Nice endlessssssszzz presentation on Presentation Skills. It’s all very Nice.
I’m guessing this is also taking place in boardrooms boredrooms in Belgium and Japan and the [...]
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By tsufit on Jan 17, 2010 in Advertising, Branding, Celebrity, Creativity, Entrepreneurship, Influence, Marketing, Persuasion, Positioning, Sales, Storytelling, Uncategorized, Why We Buy, story | 1 Comment
Reading an old Dan Kennedy book (purchased for 50 cents from my local library. Short story long? It was falling apart so I asked them to tape it. They said they’re going to chuck it when I returned it, so I gave coughed up 50 big ones (little ones), they stamped it “Discarded” and now [...]
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By tsufit on Dec 29, 2009 in Marketing, Media, Publicity, Storytelling, Success, Uncategorized, story | 1 Comment
Janet Vasil explains what I’ve been ranting about for years. You want to step into the spotlight in the new year? You can’t call the media every time you get a haircut! You gotta have a story!
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