Category: Speaking

What do you say when you only get 30 seconds in the spotlight? »

Join me for a free teleseminar this Thrusday Nov 7, 2013 at 1pm EST. Register free at Invite your friend who hates networking events ’cause he never knows what to say! See you there! Tsufit

Get Your Name Out There! [VIDEO Disappears Dec 31] »

Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star!

Authentic Advertising »

Check out Joe Karbo’s Lazy Man’s Way to Riches ad. Love how he reveals how much he makes per sale and why you will want to buy it anyway. Love the confidence and the authenticity.

What’s Your Story? »

Don’t bore us with your features and benefits. Tell me a story! People’s eyes always light up when I share my “litigation lawyer leaves law for limelight” story. That’s what people are really buying, not your thingamajig, but your story, the story you attach to your thingamajig and to yourself. But for some reason, business […]

Can You Introduce Your Business in Just 30 Seconds? »

If you can’t, you’re missing out. Join me in my new 4 week group coaching program 30 Seconds in the Spotlight! Starts Tuesday March 27, 2012 by teleconference so you don’t have to travel! Register now: Tsufit

When You Assert You Make an Ass Out of… »

The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I’m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing & advertising language. Like how you can slip under your prospects’ radar by […]

Steve Jobs’ Legacy »

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