Category: Speaking

9 Lessons from the Presidential Race on How to Attract Fans (& Clients) »

What marketing and branding lessons can we learn from the current Presidential Race? This is NOT discussion of politics. It’s not about who is or isn’t the best candidate. Please ADD to the 9 Lessons list below by sharing lessons you’ve observed that regular entrepreneurs and experts can apply to our own businesses. Here are […]

Are YOU Speaking Corporate Gobbletygook? »

In Step Into The Spotlight!, I listed the 16 words and phrases entrepreneurs should ban from their vocabulary. Some of them are in this fabulous vignette–actually a commercial for Avaya. Priceless. Thanks to Mark Anthony Germanos from my LinkedIn Step Into The Spotlight! group for the head’s up on this hilarious ad! How many of […]

What do you say when you only get 30 seconds in the spotlight? »

Join me for a free teleseminar this Thrusday Nov 7, 2013 at 1pm EST. Register free at Invite your friend who hates networking events ’cause he never knows what to say! See you there! Tsufit

Get Your Name Out There! [VIDEO Disappears Dec 31] »

Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star!

Authentic Advertising »

Check out Joe Karbo’s Lazy Man’s Way to Riches ad. Love how he reveals how much he makes per sale and why you will want to buy it anyway. Love the confidence and the authenticity.

What’s Your Story? »

Don’t bore us with your features and benefits. Tell me a story! People’s eyes always light up when I share my “litigation lawyer leaves law for limelight” story. That’s what people are really buying, not your thingamajig, but your story, the story you attach to your thingamajig and to yourself. But for some reason, business […]

Can You Introduce Your Business in Just 30 Seconds? »

If you can’t, you’re missing out. Join me in my new 4 week group coaching program 30 Seconds in the Spotlight! Starts Tuesday March 27, 2012 by teleconference so you don’t have to travel! Register now: Tsufit

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