Category: Speaking
By tsufit on Dec 18, 2012 in Branding, Celebrity, Coaching, Communication, Communication Skills, Communications, Communications Skills, Corporate Life, Entrepreneurial Education, Entrepreneurship, experts, Fans, Fees, Gurus, Influence, leadership, Marketing, Media, Motivation, Movements, Networking, P.R., Personal Branding, Persuasion, Positioning, Presentation Skills, Price, Price Elasticity, Pricing, Promotion, Public Speaking, Publicity, Sales, Show Business, Social Media, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Success, Uncategorized, Visibility, Write a Book | Leave a comment
Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star! www.SpotlightLive.com
By tsufit on Sep 23, 2012 in Advertising, Authenticiy, Communication, Communication Skills, Communications, Communications Skills, Marketing, Sales, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Uncategorized, Why We Buy | Leave a comment
Check out Joe Karbo’s Lazy Man’s Way to Riches ad. Love how he reveals how much he makes per sale and why you will want to buy it anyway. Love the confidence and the authenticity.
By tsufit on Jul 16, 2012 in Celebrity, Communication, Communication Skills, Communications, Icons, Influence, leadership, Marketing, Personal Branding, Politics, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Speaking, Speaking Skills, Speech, Speeches, story, Storytelling, Success, Uncategorized, Visibility | 2 Comments
Don’t bore us with your features and benefits. Tell me a story! People’s eyes always light up when I share my “litigation lawyer leaves law for limelight” story. That’s what people are really buying, not your thingamajig, but your story, the story you attach to your thingamajig and to yourself. But for some reason, business [...]
By tsufit on Mar 21, 2012 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Commercials, Communication, Communication Skills, Communications, Communications Skills, Entrepreneurial Education, Entrepreneurship, Marketing, Positioning, Presentation Skills, Presentations, Presentations Skills, Speaking, Speaking Skills, Speech, Speeches, Uncategorized | Leave a comment
If you can’t, you’re missing out. Join me in my new 4 week group coaching program 30 Seconds in the Spotlight! www.30secondspotlight.net Starts Tuesday March 27, 2012 by teleconference so you don’t have to travel! Register now: www.30secondspotlight.net Tsufit
By tsufit on Nov 21, 2011 in About the Author, Advertising, Behavioral Economics, Behavioural Economics, Commercials, Communication, Communication Skills, Communications, Copywriting, Influence, Presentation Skills, Presentations, Public Speaking, Public Speaking Tips, Speaking, Speaking Skills, Speech, Speeches, Uncategorized | Leave a comment
The Power of Presumption My daughter is supposed to read this book, Sold on Language, for her Anthro class, but I grabbed it and I’m on page 128. These 2 eggheads from University of Whatever make some really good points about marketing & advertising language. Like how you can slip under your prospects’ radar by [...]
By tsufit on Aug 26, 2011 in Celebrity, Gurus, Marketing, Networking, Public Speaking, Speaking, Uncategorized | Comments Off
There’s no doubt that speaking in public is one of the fastest ways to step into the spotlight as an expert or guru. But how do you get stage time when you’re just starting out? I started with 30 second infomercials at Chambers of Commerce and Boards of Trade and treating each of those as [...]
