Enough already! Remember the old show “Stop the World, I Want to Get Off?”. The world is advancing so quickly it kinda makes me want to sit on the front porch and shuck peas or watch the sun set. Still, I do like the idea of voice bulletins… See the latest here. Tsufit Share and [...]

One of the perks of having a business marketing & publicity blog is that I get great books sent to me to spread the word. And I love to share them with you! I told you it was coming. Yes, it’s another Step Into The Spotlight! Business Book Giveaway. We have 3 copies of David [...]

In Step Into The Spotlight!, I recommend that entrepreneurs start a movement. Derek Sivers, founder of CD Baby and all around smart guy, (thanks for endorsing my book, Derek!) explains how a movement is born. He recently got a standing ovation at the TED conference with this 3 minutes observation. (Thanks to Christian Mickelsen for [...]

I’ll follow you; You follow me We’re a happy family With a great big hug and a kiss from me to you Won’t you say you’ll follow me too? Isn’t that a Barney song? It’s a big fat lie. Your “trade ya” followers aren’t really following you. Yeah, they’re “following” you technically so they can [...]

It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]

Had fun on Voice America’s Kitchen Table Entrepreneur with host Jackie Rogers. Share and Enjoy:

Coke announced its marketing and advertising plans for 2010. Coca-Cola CEO, Muhtar Kent, admits “There was a period when our company did lose its way.” Duh. Check out details at Ad Age. Wonder what Al Ries or Jack Trout would say about Coke’s plans. Seems to me that the leader ought to maintain a sharper [...]

So here’s the question… Are we laughing at them (it won’t be the first time…) ’cause of the lamer-than-lame Saturday Night Live-ish type video…or are they laughing at us? ‘Cause at least we’re talking about Windows 7! Share and Enjoy:

Yeah, the ad is kinda flashy. And yeah, I’m an affiliate so, if you go, I get some affiliate love. But disclosures aside, I’m posting this ’cause I learned a ton from Armand Morin (heck I even wrote about him on page 240 of my book) and I’m really excited 3 of my book endorsers [...]

In Step Into The Spotlight! I talked about the lesson I learned many years ago from a coffee house owner when I was singing there. She told me, “Tsufit, B.Y.O.F.”, ie Bring Your Own Fans! Until you’re a big name, the idea is that you have to pack the house if you want to be [...]