Category: Social Media

Are YOU as brutally honest with prospects as this Girl Scout selling cookies? »

Check out this hilarious video of Mike Rowe reading a letter from a Girl Scout to her dad’s rich friend trying to pitch him on buying girl scout cookies. There’s nothing like the sincerity of kids. We should remember & incorporate some of this as entrepreneurs. Nothing like admitting a vulnerability to win the trust […]

Should Brands Get POLITICAL? »

Have you seen the latest Budweiser commercial slotted for the 2017 Super Bowl? The spot emphasizes that the brand was created by an immigrant, who is welcomed with cries of “Go back home!” clearly making a political statement in the light of the recent US election. It appears to be directly taking on Trump’s recent […]

Are You “Entering the Conversation Going on in the Prospect’s Mind” like LetGo is? »

Saw this fabulous TV commercial last night. Made me actually LOL when the second woman shows up saying “I’m here about the sewing machine”. First woman provides good example of Robert Collier’s “entering the conversation going on in the prospect’s mind”. In fact, I think the guy on her back riding tandem probably represents the […]

Ty Burrell Skewers Perfume Commercials in the Gain Laundry Detergent Spot »

Brilliant spoof. This spot with Ty Burrell from Modern Family has attracted 15 million views & counting. It immediately reminds me of the “I can’t believe they pay me for this stuff” Chanel No 5 commercial featuring Brad Pitt or the “seriously, people?” Matthew McConaughey commercial for Dolce & Gabbana. Brilliant, no? Have you seen […]

Is This Guy’s Advertisement BRILLIANT or BOORISH? (Or both?) »

Before you can get a new client, you have to capture your prospect’s attention. Here’s what ONE guy did to attract attention to his new plumbing business. Apparently he not only attracted attention locally, it’s going viral. I read about this in the Huffington Post! Would YOU ever do anything like this to attract attention […]

Gary Vaynerchuk Shows LEADERS How to Handle a PUBLICITY CRISIS with Authenticity »

So, they say it was NOT their team, (but rather someone who hired someone who hired someone on their behalf) who did this but the STINK of it is still adversely affecting Gary Vaynerchuk and his company. Ad Week and Business Insider and everyone else is buzzing about the story that a party co-sponsored by […]

Will MICROSOFT’S purchase of LINKEDIN make LI better or worse? »

What do YOU think? How will affect LinkedIn Groups?

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