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	<title>Step Into The Spotlight! &#187; Sales</title>
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	<description>A Guide to Getting Noticed</description>
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		<title>I Found This in My Freezer</title>
		<link>http://tsufit.com/blog/2011/07/i-found-this-in-my-freezer/</link>
		<comments>http://tsufit.com/blog/2011/07/i-found-this-in-my-freezer/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 15:25:35 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Future Bakery]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[What are you selling?]]></category>
		<category><![CDATA[what's your story]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5470</guid>
		<description><![CDATA[Found this in my freezer. What&#8217;s YOUR story? Tsufit Share and Enjoy:]]></description>
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		<title>Lisa Sasevich Steps Into The Spotlight!</title>
		<link>http://tsufit.com/blog/2011/05/lisa-sasevich-steps-into-the-spotlight/</link>
		<comments>http://tsufit.com/blog/2011/05/lisa-sasevich-steps-into-the-spotlight/#comments</comments>
		<pubDate>Tue, 24 May 2011 04:02:34 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Speaking Skills]]></category>
		<category><![CDATA[Speech]]></category>
		<category><![CDATA[Speeches]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[@lisasasevich]]></category>
		<category><![CDATA[John Assaraf]]></category>
		<category><![CDATA[Les Brown]]></category>
		<category><![CDATA[Lisa Sasevich]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Robert Allen]]></category>
		<category><![CDATA[sell from the stage]]></category>
		<category><![CDATA[Speak to Sell]]></category>
		<category><![CDATA[Speak to Sell Bootcamp]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Invisible Close]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5385</guid>
		<description><![CDATA[As you know, I&#8217;m devoted to guiding YOU to step into the spotlight and a big part of that is to introducing you to other gurus who can help accelerate your path. Recently I introduced you to Nancy Marmolejo. Lisa Sasevich is another one of those gurus. Those of you who have read Step Into [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Customers Don&#8217;t Buy on Price!</title>
		<link>http://tsufit.com/blog/2011/05/customers-dont-buy-on-price/</link>
		<comments>http://tsufit.com/blog/2011/05/customers-dont-buy-on-price/#comments</comments>
		<pubDate>Sun, 22 May 2011 16:49:29 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Customers don't buy on price]]></category>
		<category><![CDATA[Dr. Larry Steinmetz]]></category>
		<category><![CDATA[Pricing Strategies]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Why People Buy]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5374</guid>
		<description><![CDATA[One way to step into the spotlight and stand out is by price. Not lower price. Higher price. And fear not, &#8217;cause customers don&#8217;t generally buy on price. Don&#8217;t believe me? Listen to this guy. Dr Larry Steinmetz makes a great argument. Check it out. (Don&#8217;t let the Gomer Pyle accent fool you. This guy&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Much Would You Pay for a Paper Clip?</title>
		<link>http://tsufit.com/blog/2011/04/how-much-would-you-pay-for-a-paper-clip/</link>
		<comments>http://tsufit.com/blog/2011/04/how-much-would-you-pay-for-a-paper-clip/#comments</comments>
		<pubDate>Sun, 17 Apr 2011 17:06:33 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Luxury Pricing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Price Elasticity]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[Raising Your Fee]]></category>
		<category><![CDATA[Raising Your Price]]></category>
		<category><![CDATA[Silver Paper Clip]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5067</guid>
		<description><![CDATA[Afraid to Raise Your Prices? Don&#8217;t Be! Every time I think, &#8220;Now I&#8217;ve seen everything!&#8221;, I see something else that confirms what I&#8217;ve been preaching to my Spotlight Circle clients, that confirms what I&#8217;ve learned from my marketing mentors. You can sell anything! As Dan Kennedy said in my recent interview with him, &#8220;There&#8217;s a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Celebrity Tap Water</title>
		<link>http://tsufit.com/blog/2011/04/celebrity-tap-water/</link>
		<comments>http://tsufit.com/blog/2011/04/celebrity-tap-water/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 15:26:12 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Celebrity Factor]]></category>
		<category><![CDATA[Celebrity Leverage]]></category>
		<category><![CDATA[Celebrity Tap Water]]></category>
		<category><![CDATA[Clean Water]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4929</guid>
		<description><![CDATA[I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we&#8217;re so used to hearing, while it unashamedly taps (if you&#8217;ll excuse the expression) into the celebrity factor [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dan Ariely Finds a Vending Machine for Gold</title>
		<link>http://tsufit.com/blog/2011/03/dan-ariely-find-a-vending-machine-for-gold/</link>
		<comments>http://tsufit.com/blog/2011/03/dan-ariely-find-a-vending-machine-for-gold/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 01:31:32 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Dan Ariely]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Why We Buy]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4636</guid>
		<description><![CDATA[Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/03/dan-ariely-find-a-vending-machine-for-gold/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sell the Situation Not the Stuff</title>
		<link>http://tsufit.com/blog/2011/02/sell-the-situation-not-the-stuff/</link>
		<comments>http://tsufit.com/blog/2011/02/sell-the-situation-not-the-stuff/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 03:50:52 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Ken Giddens]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Situational Selling]]></category>
		<category><![CDATA[System Seminar]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4453</guid>
		<description><![CDATA[Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/02/sell-the-situation-not-the-stuff/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Cola Wars&#8211;Pepsi Wins This Round</title>
		<link>http://tsufit.com/blog/2011/02/the-cola-wars-pepsi-wins-this-round/</link>
		<comments>http://tsufit.com/blog/2011/02/the-cola-wars-pepsi-wins-this-round/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 16:44:37 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Adverts]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[Cola Wars]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Retro Commercials]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4396</guid>
		<description><![CDATA[My daughter sent me a link to a cool 50 year old Brazilian Commercial for Coke and I happened upon awesome commercial above. Thanks D! Share and Enjoy:]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Entrepreneurs: What Are YOU Really Selling?</title>
		<link>http://tsufit.com/blog/2010/12/entrepreneurs-what-are-you-really-selling/</link>
		<comments>http://tsufit.com/blog/2010/12/entrepreneurs-what-are-you-really-selling/#comments</comments>
		<pubDate>Fri, 24 Dec 2010 15:15:48 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[ego]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[What are you selling?]]></category>
		<category><![CDATA[Who's Who]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3896</guid>
		<description><![CDATA[WHO&#8217;s WHO? Just got off the phone with a lovely 20-something year old woman kid named Tara (not her real name) who was calling from The [Substitute-Name-Of-Prestigious-University-Here] Who&#8217;s Who. She said she needed to ask me a few questions to support my inclusion in that prestigious publication. She asked all about my book (said she [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Seinfeld Apologizes for High Ticket Prices</title>
		<link>http://tsufit.com/blog/2010/12/seinfeld-apologizes-for-high-ticket-prices/</link>
		<comments>http://tsufit.com/blog/2010/12/seinfeld-apologizes-for-high-ticket-prices/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 22:24:20 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Prices]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[Jerry Seinfeld]]></category>
		<category><![CDATA[Price Strategies]]></category>
		<category><![CDATA[Seinfeld]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3872</guid>
		<description><![CDATA[That&#8217;s a first. A performer complaining about how much the promoters are charging his audience. But it makes a ton of sense. Actually, it reminds me of an author who complained to me that his publisher was charging too much for his books. According to The Calgary Sun, Seinfeld is playing London in June and [...]]]></description>
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