By tsufit on Jul 1, 2011 in Advertising, Authenticiy, Branding, Entrepreneurship, Marketing, Positioning, Promotion, Sales, story, Storytelling, Success, Uncategorized, Why We Buy | Comments Off
Found this in my freezer. What’s YOUR story? Tsufit Share and Enjoy:
By tsufit on May 24, 2011 in Communication, Communication Skills, Communications, Communications Skills, Gurus, Sales, Speaking Skills, Speech, Speeches, Uncategorized | Comments Off
As you know, I’m devoted to guiding YOU to step into the spotlight and a big part of that is to introducing you to other gurus who can help accelerate your path. Recently I introduced you to Nancy Marmolejo. Lisa Sasevich is another one of those gurus. Those of you who have read Step Into [...]
By tsufit on May 22, 2011 in Behavioral Economics, Behavioural Economics, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Sales, Uncategorized, Why We Buy | Comments Off
One way to step into the spotlight and stand out is by price. Not lower price. Higher price. And fear not, ’cause customers don’t generally buy on price. Don’t believe me? Listen to this guy. Dr Larry Steinmetz makes a great argument. Check it out. (Don’t let the Gomer Pyle accent fool you. This guy’s [...]
By tsufit on Apr 17, 2011 in Advertising, Behavioral Economics, Behavioural Economics, Cool Stuff, Luxury, Luxury Pricing, Marketing, Personal Branding, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Sales, Uncategorized, Why We Buy | Comments Off
Afraid to Raise Your Prices? Don’t Be! Every time I think, “Now I’ve seen everything!”, I see something else that confirms what I’ve been preaching to my Spotlight Circle clients, that confirms what I’ve learned from my marketing mentors. You can sell anything! As Dan Kennedy said in my recent interview with him, “There’s a [...]
By tsufit on Apr 12, 2011 in Branding, Cause Marketing, Celebrity, Communication, Communication Skills, Humor, Humour, Influence, internet marketing, Marketing, Media, Movements, Personal Branding, Positioning, Promotion, Publicity, Sales, story, Uncategorized, Why We Buy | Comments Off
I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we’re so used to hearing, while it unashamedly taps (if you’ll excuse the expression) into the celebrity factor [...]
By tsufit on Mar 6, 2011 in Behavioral Economics, Behavioural Economics, Cool Stuff, Sales, Uncategorized | Comments Off
Share and Enjoy:
By tsufit on Feb 14, 2011 in Marketing, Persuasion, Positioning, Sales | Comments Off
Share and Enjoy:
By tsufit on Feb 4, 2011 in Advertising, Branding, Commercials, Creativity, Fans, Influence, Marketing, Media, Positioning, Sales, Storytelling, TV, Uncategorized | Comments Off
My daughter sent me a link to a cool 50 year old Brazilian Commercial for Coke and I happened upon awesome commercial above. Thanks D! Share and Enjoy:
By tsufit on Dec 24, 2010 in Authenticiy, Behavioral Economics, Behavioural Economics, Entrepreneurship, Marketing, Personal Branding, Positioning, Presentations Skills, Sales, Uncategorized, Why We Buy | Comments Off
WHO’s WHO? Just got off the phone with a lovely 20-something year old woman kid named Tara (not her real name) who was calling from The [Substitute-Name-Of-Prestigious-University-Here] Who’s Who. She said she needed to ask me a few questions to support my inclusion in that prestigious publication. She asked all about my book (said she [...]
By tsufit on Dec 20, 2010 in Breaking News, Celebrity, Comedy, Fans, Humor, Humour, Marketing, Media, Price, Prices, Pricing, Publicity, Sales, Uncategorized | Comments Off
That’s a first. A performer complaining about how much the promoters are charging his audience. But it makes a ton of sense. Actually, it reminds me of an author who complained to me that his publisher was charging too much for his books. According to The Calgary Sun, Seinfeld is playing London in June and [...]
