By tsufit on Jan 22, 2010 in Coaching, Communication, Communication Skills, Communications, Communications Skills, Humor, Humour, Influence, Marketing, Personal Branding, Persuasion, Presentation Skills, Presentations, Presentations Skills, Public Speaking, Public Speaking Tips, Rant, Sales, Speaking, Speaking Skills, Speech, Speeches, Storytelling, Success, Toastmasters, Uncategorized, story | 5 Comments
Warning: This is a rant!
PEOPLE ARE SO DELUDED!
I’m at a Nice business event and some Nice guy in a Nice suit is at the front of the room giving a Nice endlessssssszzz presentation on Presentation Skills. It’s all very Nice.
I’m guessing this is also taking place in boardrooms boredrooms in Belgium and Japan and the [...]
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By tsufit on Jan 17, 2010 in Advertising, Branding, Celebrity, Creativity, Entrepreneurship, Influence, Marketing, Persuasion, Positioning, Sales, Storytelling, Uncategorized, Why We Buy, story | 1 Comment
Reading an old Dan Kennedy book (purchased for 50 cents from my local library. Short story long? It was falling apart so I asked them to tape it. They said they’re going to chuck it when I returned it, so I gave coughed up 50 big ones (little ones), they stamped it “Discarded” and now [...]
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By tsufit on Nov 16, 2009 in Behavioral Economics, Behavioural Economics, Branding, Creativity, Marketing, Persuasion, Positioning, Sales, Storytelling, Success, Uncategorized, Why We Buy | Comments Off
Forget trying to guess what people want. Forget trying to ask people what they want. They don’t know!
But we do know this, according to Gladwell and his buddy Dr. Howard Moskovitz. There is no universal answer. There is no perfect spaghetti sauce. There is no perfect Pepsi. There is no perfect pickle. Only Perfect Pepsis. [...]
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By tsufit on Oct 4, 2009 in Advertising, Branding, Cool Stuff, Creativity, Marketing, Positioning, Sales, Uncategorized, Why We Buy | 2 Comments
My eldest daughter is studying Biology at University while her mama is studying Buy-ology at home.
I had already read Paco Underhill’s Why We Buy a few times, once years ago and again before my book came out. When I first caught a glimpse of Buyology , I assumed it was the latest Underhill [...]
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By tsufit on Mar 22, 2009 in Guest Bloggers, Marketing, Sales, Success, Uncategorized | Leave a comment
Continuing with our series of Top Marketing Bloggers, this week we welcome Drew McLellan to help us figure out your prospect is just cruising or ready to book the hall. Take it away Drew… Wait, gotta tell you, Drew is the author of 99.3 Random Acts of Marketing and he’s sent a copy for me [...]
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By tsufit on Feb 24, 2009 in Advertising, Branding, Marketing, Positioning, Publicity, Sales, Uncategorized, Why We Buy | 2 Comments
This video is 20 minutes long, well worth it, but if you don’t have time to listen, I’ll cut to the chase below.
Price DOES matter. Not in the way you think. With everyone cutting back prices ’cause of the recession, you might want to consider doubling yours. According to author/journalist Benjamin Wallace, research shows [...]
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