Category: Sales

The Blind Leading the Blind: Most Presentation Skills Speakers, Teachers & Preachers are BORING! »

Warning: This is a rant!

PEOPLE ARE SO DELUDED!
I’m at a Nice business event and some Nice guy in a Nice suit is at the front of the room giving a Nice endlessssssszzz presentation on Presentation Skills. It’s all very Nice.
I’m guessing this is also taking place in boardrooms boredrooms in Belgium and Japan and the [...]

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Using Stories to Sell Stuff »

Reading an old Dan Kennedy book (purchased for 50 cents from my local library. Short story long? It was falling apart so I asked them to tape it. They said they’re going to chuck it when I returned it, so I gave coughed up 50 big ones (little ones), they stamped it “Discarded” and now [...]

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Malcolm Gladwell — There is No Perfect Pickle! »

Forget trying to guess what people want. Forget trying to ask people what they want. They don’t know!
But we do know this, according to Gladwell and his buddy Dr. Howard Moskovitz. There is no universal answer. There is no perfect spaghetti sauce. There is no perfect Pepsi. There is no perfect pickle. Only Perfect Pepsis. [...]

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Every Entrepreneur Should Study Buyology »

My eldest daughter is studying Biology at University while her mama is studying Buy-ology at home.
I had already read Paco Underhill’s Why We Buy a few times, once years ago and again before my book came out. When I first caught a glimpse of Buyology , I assumed it was the latest Underhill [...]

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Step Into The Spotlight! Welcomes Guest Blogger Drew McLellan »

Continuing with our series of Top Marketing Bloggers, this week we welcome Drew McLellan to help us figure out your prospect is just cruising or ready to book the hall. Take it away Drew… Wait, gotta tell you, Drew is the author of 99.3 Random Acts of Marketing and he’s sent a copy for me [...]

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Does Price Matter? »

This video is 20 minutes long, well worth it, but if you don’t have time to listen, I’ll cut to the chase below.
Price DOES matter. Not in the way you think. With everyone cutting back prices ’cause of the recession, you might want to consider doubling yours. According to author/journalist Benjamin Wallace, research shows [...]

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