Category: Sales

I Found This in My Freezer »

Found this in my freezer. What’s YOUR story? Tsufit Share and Enjoy:

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Lisa Sasevich Steps Into The Spotlight! »

As you know, I’m devoted to guiding YOU to step into the spotlight and a big part of that is to introducing you to other gurus who can help accelerate your path. Recently I introduced you to Nancy Marmolejo. Lisa Sasevich is another one of those gurus. Those of you who have read Step Into [...]

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Customers Don’t Buy on Price! »

One way to step into the spotlight and stand out is by price. Not lower price. Higher price. And fear not, ’cause customers don’t generally buy on price. Don’t believe me? Listen to this guy. Dr Larry Steinmetz makes a great argument. Check it out. (Don’t let the Gomer Pyle accent fool you. This guy’s [...]

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How Much Would You Pay for a Paper Clip? »

Afraid to Raise Your Prices? Don’t Be! Every time I think, “Now I’ve seen everything!”, I see something else that confirms what I’ve been preaching to my Spotlight Circle clients, that confirms what I’ve learned from my marketing mentors. You can sell anything! As Dan Kennedy said in my recent interview with him, “There’s a [...]

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Celebrity Tap Water »

I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we’re so used to hearing, while it unashamedly taps (if you’ll excuse the expression) into the celebrity factor [...]

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Dan Ariely Finds a Vending Machine for Gold »

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Sell the Situation Not the Stuff »

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The Cola Wars–Pepsi Wins This Round »

My daughter sent me a link to a cool 50 year old Brazilian Commercial for Coke and I happened upon awesome commercial above. Thanks D! Share and Enjoy:

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Entrepreneurs: What Are YOU Really Selling? »

WHO’s WHO? Just got off the phone with a lovely 20-something year old woman kid named Tara (not her real name) who was calling from The [Substitute-Name-Of-Prestigious-University-Here] Who’s Who. She said she needed to ask me a few questions to support my inclusion in that prestigious publication. She asked all about my book (said she [...]

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Seinfeld Apologizes for High Ticket Prices »

That’s a first. A performer complaining about how much the promoters are charging his audience. But it makes a ton of sense. Actually, it reminds me of an author who complained to me that his publisher was charging too much for his books. According to The Calgary Sun, Seinfeld is playing London in June and [...]

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