By tsufit on Feb 25, 2010 in Authenticiy, Branding, Coaching, Marketing, Media, Publicity, Publicity Stunts, Reality TV, TV, Uncategorized | Comments Off
Are you a parenting coach? Octomom, Nadya Suleman, mother of 14, appeared on The View yesterday, defending her sanity to Whoopi and Barbara Walters. What a great piggyback publicity opportunity if you’re a parenting coach, psychologist, psychiatrist or any related profession. I have a client who was one of 16 kids growing up (not a [...]
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By tsufit on Feb 9, 2010 in Authenticiy, Branding, Celebrity, Communication, Contests, Entrepreneurship, Marketing, Media, Personal Branding, Positioning, Publicity, Reality TV, TV, Uncategorized | Comments Off
Yup, it’s another season of American Idol. Ellen’s in. Simon’s on board for his last season (Miss you already Simon) and the lessons for entrepreneurs abound.
Just a singing contest. Hardly. Just like it’s not a “Who’s the best accountant?” contest when your prospects are looking for a new money man. It’s about personal branding. Standing [...]
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By tsufit on Dec 30, 2009 in Breaking News, Celebrity, Publicity, Reality TV, TV, Uncategorized | Comments Off
American Idol Without Simon Cowell?
Say it ain’t so!
Just a rumor at this point, but if it’s true, bye bye Idol.
You can’t take the meat out of a hamburger and then sell a white bread
sandwich. Sorry Fox!
Thanks to Ad Age for the head’s up.
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By tsufit on Mar 13, 2009 in About the Author, Authenticiy, Celebrity, Entrepreneurship, Marketing, Publicity, Reality TV, TV, Uncategorized | Leave a comment
Would you go on Reality TV?
I asked this question recently on a social networking site because I was curious about what lengths business people would go to step into the spotlight and promote their businesses. So I asked ‘em. The most common response was a resounding “No!”. Yet one respondent told me she not only [...]
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