Step Out of the Shadows & Into the Spotlight! Stand Out and Get Noticed! I’ve been encouraging my followers to do this for years. And when I find others who are carrying the torch as well, I bring them to you here, ’cause they might have a secret that will help you do it faster. [...]

In my last post, we talked about leveraging celebrity, yours or someone else’s and how it’s possible to leverage the celebrity of those who have created it for themselves. That’s what Aflac, the insurance company, did by using Gilbert Gottfried as the voice of it’s famous duck. Hard to forget Gottfried’s distinctive voice from Disney’s [...]

Not just a pretty face, George Clooney, is leveraging his celebrity by luring the spotlight to places it might not otherwise go. In theatre, a spotlight is often called a Follow Spot, ’cause that’s what it does; it follows the lead character around. George Clooney is using his celebrity to attract the media to follow [...]

There’s a big pull quote on page 199 of my book, Step Into The Spotlight! where I say that “The media does not need to be informed every time you have a haircut.” Apparently I was wrong. Today’s top headline? Justin Bieber has a haircut! His hair clippings take the spotlight and not only earned [...]

That’s a first. A performer complaining about how much the promoters are charging his audience. But it makes a ton of sense. Actually, it reminds me of an author who complained to me that his publisher was charging too much for his books. According to The Calgary Sun, Seinfeld is playing London in June and [...]

My first official job at the age of 17 was at McDonalds. For $1.90 an hour, I was told “If there’s time to lean, there’s time to clean.” But it seems the big M can’t catch a break. First their coffee is too hot. Now, some woman in San Francisco is suing McDonalds for enticing [...]

Yonge & Dundas in Toronto. Make sure you watch to the end! Thanks to author/director Reva Stern for the heads up. Share and Enjoy:

TSUFIT releases new Spotlight Blueprint on Dec 7, 2010. Register at www.spotlightblueprint.com This FREE call is for Entrepreneurs, Authors, Speakers, Consultants, Business Owners, CEOs and Coaches who want to walk away on Dec 7 with a concrete plan for how to get known in 2011. The call is free and you’ll get details when you [...]

One of the easiest kinds of publicity to get is Piggyback Publicity. I thought of one of my customers, Sharon, the other day when I saw a commercial for the new Disney movie, Tangled, based on the kids’ fairy tale, Rapunzel. The movie features yards and yards of long blonde hair. Sharon runs a beauty [...]

Some people will do anything for attention! Lady Gaga upstaged 64 year old diva Cher (who toned it down in a black garter) by showing up to the VMA’s in a dress made of real meat! She even had a little meat clutch purse which she asked Cher to hold as she accepted her award. [...]