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	<title>Step Into The Spotlight! &#187; Publicity</title>
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	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>Publicity Can Be Risky Business</title>
		<link>http://tsufit.com/blog/2012/02/publicity-can-be-risky-business/</link>
		<comments>http://tsufit.com/blog/2012/02/publicity-can-be-risky-business/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 14:49:50 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Risk of Publicity]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[TV interview]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6261</guid>
		<description><![CDATA[I&#8217;ve been coaching entrepreneurs to attract publicity for almost 10 years and I&#8217;ve been very satisfied with my own publicity adventures. However, stepping into the spotlight is not without risk. I have a client who has always resisted publicity, voicing concern about the risks, i.e. being made to look bad instead of good. While this [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Free Video Series on How to Get Noticed &amp; Get Known as an Expert, Guru or Star!</title>
		<link>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/</link>
		<comments>http://tsufit.com/blog/2011/12/free-video-series-on-how-to-get-noticed-get-known-as-an-expert-guru-or-star/#comments</comments>
		<pubDate>Sat, 10 Dec 2011 19:16:17 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Fees]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Speaking Skills]]></category>
		<category><![CDATA[Speech]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[Expert]]></category>
		<category><![CDATA[Get Known]]></category>
		<category><![CDATA[Get Noticed]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[Markteing]]></category>
		<category><![CDATA[star]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5979</guid>
		<description><![CDATA[Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gaga Over Fame</title>
		<link>http://tsufit.com/blog/2011/12/gaga-over-fame/</link>
		<comments>http://tsufit.com/blog/2011/12/gaga-over-fame/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 05:59:25 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[60 Minutes]]></category>
		<category><![CDATA[Fame]]></category>
		<category><![CDATA[Famous]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[Muaic]]></category>
		<category><![CDATA[Popularity]]></category>
		<category><![CDATA[Stefani Germanotta]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Art of Fame]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5958</guid>
		<description><![CDATA[A Master of the Art of Fame That&#8217;s how Lady Gaga (Stefani Germanotta) describes herself in this 60 Minutes interview. And I guess it&#8217;s hard to argue with that. She says she&#8217;s a student of fame, of the sociology of fame. She says part of mastering the art of fame is getting people to pay [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Don&#8217;t Make These Mistakes When You Step Into The Spotlight!</title>
		<link>http://tsufit.com/blog/2011/10/susan-harrow-helps-you-step-into-the-spotlight-in-the-media/</link>
		<comments>http://tsufit.com/blog/2011/10/susan-harrow-helps-you-step-into-the-spotlight-in-the-media/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 12:19:01 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Communications Skills]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Public Speaking Tips]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[Boring]]></category>
		<category><![CDATA[Felicia Slattery]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Susan Harrow]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5839</guid>
		<description><![CDATA[Want to get seen &#038; get heard in the media? Saw this wonderful post by Susan Harrow on Felicia Slattery&#8217;s blog (lots of great stuff on Felicia&#8217;s blog!) and asked Susan for permission to reprint it here for you. So, drum roll please&#8230; Today, we have author &#038; top media coach Susan Harrow as a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New York Times Bestseller Lists</title>
		<link>http://tsufit.com/blog/2011/09/the-new-york-times-bestseller-lists/</link>
		<comments>http://tsufit.com/blog/2011/09/the-new-york-times-bestseller-lists/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 20:38:16 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authors]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Best Dressed List]]></category>
		<category><![CDATA[Blackwell]]></category>
		<category><![CDATA[Neil Strauss]]></category>
		<category><![CDATA[New York Times Bestseller List]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>
		<category><![CDATA[Worst Dressed List]]></category>
		<category><![CDATA[Zagat]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5823</guid>
		<description><![CDATA[Getting on the New York Times Bestseller List is quite a feat, one I have not accomplished yet, but I&#8217;ve met many people who have and it&#8217;s awesome, a huge marketing coup. But I was just listening to Frank Kern mention that Neil Strauss had been on the New York Times Bestseller list and it [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/09/the-new-york-times-bestseller-lists/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Klezmatics Step Into The Spotlight!</title>
		<link>http://tsufit.com/blog/2011/09/the-klezmatics-step-into-the-spotlight/</link>
		<comments>http://tsufit.com/blog/2011/09/the-klezmatics-step-into-the-spotlight/#comments</comments>
		<pubDate>Sat, 03 Sep 2011 20:42:44 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cd]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[The Klezmatics]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5790</guid>
		<description><![CDATA[How cute is this? They&#8217;re right. The world has changed and we&#8217;ve all got to be our own publicists. Love the down home humility of the pitch. Sure beats slick. Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/09/the-klezmatics-step-into-the-spotlight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>More Than Just the Playboy&#8211;Behind the Hugh Hefner Brand</title>
		<link>http://tsufit.com/blog/2011/08/more-than-just-the-play-boy-behind-the-hugh-hefner-brand/</link>
		<comments>http://tsufit.com/blog/2011/08/more-than-just-the-play-boy-behind-the-hugh-hefner-brand/#comments</comments>
		<pubDate>Sat, 13 Aug 2011 04:16:13 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Hugh Hefner]]></category>
		<category><![CDATA[Playboy]]></category>
		<category><![CDATA[Playboy Philosophy]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/more-than-just-the-play-boy-behind-the-hugh-hefner-brand/</guid>
		<description><![CDATA[You gotta see this documentary by Brigitte Berman about former children&#8217;s magazine employee, Hugh Hefner. Hef and the Playboy brand he created are great examples of branding but branding by nature can appear one dimensional and almost a caricature&#8211;Have you seen the &#8220;man about town&#8221; in Down With Love?) This guy is anything but one [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/08/more-than-just-the-play-boy-behind-the-hugh-hefner-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tsufit &#8220;Now I Know How Oprah Feels!&#8221;</title>
		<link>http://tsufit.com/blog/2011/08/tsufit-now-i-know-how-oprah-feels/</link>
		<comments>http://tsufit.com/blog/2011/08/tsufit-now-i-know-how-oprah-feels/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 12:07:05 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[About the Author]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=5575</guid>
		<description><![CDATA[I&#8217;m a cover girl! Just got a beautiful glossy magazine in the mail. Before you get too impressed, the publisher sent each person featured in the magazine (got a gorgeous 8 page spread not too shabby!) a copy with his or her face on the cover. But perhaps that&#8217;s the way of the future. Perhaps [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/08/tsufit-now-i-know-how-oprah-feels/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Burger King Markets Scarcity</title>
		<link>http://tsufit.com/blog/2011/06/burger-king-markets-scarcity/</link>
		<comments>http://tsufit.com/blog/2011/06/burger-king-markets-scarcity/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 11:08:33 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Adverts]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Burger Wars]]></category>
		<category><![CDATA[Publicity Stunt]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[Scarcity Marketing]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Truth in Advertising]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4822</guid>
		<description><![CDATA[In a twist on tradition Scarcity Marketing, where you only have 7 hoozit&#8217;s available, Burger King created a scare with it&#8217;s temporary discontinuation of the Whopper a few years ago. Here&#8217;s what happened. Could you do this in YOUR business? Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2011/06/burger-king-markets-scarcity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Celebrity Tap Water</title>
		<link>http://tsufit.com/blog/2011/04/celebrity-tap-water/</link>
		<comments>http://tsufit.com/blog/2011/04/celebrity-tap-water/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 15:26:12 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[Celebrity Factor]]></category>
		<category><![CDATA[Celebrity Leverage]]></category>
		<category><![CDATA[Celebrity Tap Water]]></category>
		<category><![CDATA[Clean Water]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4929</guid>
		<description><![CDATA[I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we&#8217;re so used to hearing, while it unashamedly taps (if you&#8217;ll excuse the expression) into the celebrity factor [...]]]></description>
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