Category: Publicity

Seinfeld & Superman for American Express — Does it Work? »

In 2004, American Express wanted to make a point (maybe two). If you buy with them, you’re insured against damage, theft etc. Was it worth the zillions I’m sure they paid Seinfeld (not to mention the special effects guys) to make that point? And what’s with the “A uniform used to be worth something?” [...]

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Ellen Degeneres & Kara DioGuardi Leaving American Idol–Good Move Ellen »

Just announced. Ellen Degeneres is leaving American Idol. This is the right move for her for countless reasons and there are lessons here for any entrepreneur.
It’s not because she’s not in the music biz. It’s not because she didn’t like saying hurtful things to contestants or because of her heavy work schedule although I’m sure [...]

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Now Entrepreneurs Can Afford to Step Into The Spotlight on TV with Google TV Ads »

Thanks to Frank Kern for the head’s up on this new Google TV thing.

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Congrats! These 3 Will Be Getting The New Rules of Marketing & P.R. »

Congrats to
1. Head Health Nutter (Stephanie)
2. Lisa Mininni
3. Paula Wynyard
who will each be getting the latest scoop on how to step into the spotlight online with David Meerman Scott’s new edition of The New Rules of Marketing & P.R.

We’ll be sending Paula’s out by kangaroo to the land down under, so be patient Paula.
Thanks to [...]

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BOOK GIVEAWAY! 3 Copies of David Meerman Scott’s New Rules of Marketing & P.R »

One of the perks of having a business marketing & publicity blog is that I get great books sent to me to spread the word. And I love to share them with you!
I told you it was coming. Yes, it’s another Step Into The Spotlight! Business Book Giveaway.
We have 3 copies of David Meerman Scott’s [...]

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Octomom, Nadya Suleman, Steps Into The Spotlight on The View. Publicity Op for Parenting Coaches »

Are you a parenting coach? Octomom, Nadya Suleman, mother of 14, appeared on The View yesterday, defending her sanity to Whoopi and Barbara Walters. What a great piggyback publicity opportunity if you’re a parenting coach, psychologist, psychiatrist or any related profession. I have a client who was one of 16 kids growing up (not a [...]

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How a Publicity Stunt Can Get You on the Today Show »

It happened over 10 years ago and people are still talking about how Half.com, a startup online company, got onto the Today Show with a bit o’ the green stuff and a lot of ingenuity.
Pretty much admitting that it was a publicity stunt, they persuaded a rinky dink 3 horse town, (population: 89 people [...]

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Lessons for Business as American Idol Hopefuls Step Into The Spotlight »

Yup, it’s another season of American Idol. Ellen’s in. Simon’s on board for his last season (Miss you already Simon) and the lessons for entrepreneurs abound.
Just a singing contest. Hardly. Just like it’s not a “Who’s the best accountant?” contest when your prospects are looking for a new money man. It’s about personal branding. Standing [...]

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David Meerman Scott Steps Into The Spotlight! With Guest Post »

It’s great to have David back with another guest post! The Second Edition of David Meerman Scott’s now classic book, The New Rules of Marketing and PR, a BusinessWeek bestseller published in 24 languages (WOW!) is released this month. (We’ll be giving away 3 copies of David’s book later this month so watch for that [...]

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“Any Publicity is Good Publicity”? Ain’t Necessarily So. Just Ask Toyota. »

There’s a saying: “Any publicity is good publicity”. “As long as they’re talking about you” people say. Ain’t Necessarily So.
Want publicity? Careful what you wish for.
Just ask Toyota. Tylenol. Audi. Nurse Susan Nelles. Maple Leaf Foods. Domino’s Pizza.
Every company should have a “sh-t hits the fan plan” ’cause if and when it [...]

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