Category: Publicity

An Entrepreneurial Cinderella Story: Caine’s Arcade »

Want some entrepreneurial inspiration? Check this out! Then the publicity hit and over 3 million people saw the movie above. (As with much of the coolest stuff on this blog, this tip came from one of my daughters, P.)

Rock Your Business! »

In 1978, at the end of my first year in University, I saw an article (see below) about John Davidson’s Singer Summer Camp. As a young singer, I so so so wanted to audition to attend; I don’t remember why I didn’t apply (probably couldn’t figure out the money as a kid) but I did [...]

IKEA is More Than Just Monkeys »

IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped [...]

Get Your Name Out There! [VIDEO Disappears Dec 31] »

Check out my free video series on how to get noticed and get known in 2013. Get your name out there as an expert, guru or star! www.SpotlightLive.com

Are You a Commodity? »

I’ve been coaching financial advisors for a long time. Their logos often look like the ones on the left. I tell them “Could I change the name on the logo and have it still make sense?” If yes, they’ve missed the mark.

Was It a Publicity Stunt? Monkey in Sheepskin Coat Shopping at IKEA »

A cute little coat wearing monkey wandering around IKEA in Toronto. Haven’t seen anyone hint about it, but it makes you wonder if there’s any chance that this was a publicity stunt. It sure doesn’t hurt IKEA any to get it’s name plastered all over social media 2 weeks before Christmas, ie biggest shopping time [...]

How to Get Priceless Publicity for Pennies! »

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