Category: Publicity

Publicity Can Be Risky Business »

I’ve been coaching entrepreneurs to attract publicity for almost 10 years and I’ve been very satisfied with my own publicity adventures. However, stepping into the spotlight is not without risk. I have a client who has always resisted publicity, voicing concern about the risks, i.e. being made to look bad instead of good. While this [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter

Free Video Series on How to Get Noticed & Get Known as an Expert, Guru or Star! »

Click above for free video training. [Will disappear soon!] P.S. Register HERE for free teleseminar on Tuesday Dec 13, 2011 at 8pm. Share and Enjoy:

Share and Enjoy:
  • email
  • Facebook
  • Twitter

Gaga Over Fame »

A Master of the Art of Fame That’s how Lady Gaga (Stefani Germanotta) describes herself in this 60 Minutes interview. And I guess it’s hard to argue with that. She says she’s a student of fame, of the sociology of fame. She says part of mastering the art of fame is getting people to pay [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter

Don’t Make These Mistakes When You Step Into The Spotlight! »

Want to get seen & get heard in the media? Saw this wonderful post by Susan Harrow on Felicia Slattery’s blog (lots of great stuff on Felicia’s blog!) and asked Susan for permission to reprint it here for you. So, drum roll please… Today, we have author & top media coach Susan Harrow as a [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter

The New York Times Bestseller Lists »

Getting on the New York Times Bestseller List is quite a feat, one I have not accomplished yet, but I’ve met many people who have and it’s awesome, a huge marketing coup. But I was just listening to Frank Kern mention that Neil Strauss had been on the New York Times Bestseller list and it [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter

The Klezmatics Step Into The Spotlight! »

How cute is this? They’re right. The world has changed and we’ve all got to be our own publicists. Love the down home humility of the pitch. Sure beats slick. Share and Enjoy:

Share and Enjoy:
  • email
  • Facebook
  • Twitter

More Than Just the Playboy–Behind the Hugh Hefner Brand »

You gotta see this documentary by Brigitte Berman about former children’s magazine employee, Hugh Hefner. Hef and the Playboy brand he created are great examples of branding but branding by nature can appear one dimensional and almost a caricature–Have you seen the “man about town” in Down With Love?) This guy is anything but one [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter

Tsufit “Now I Know How Oprah Feels!” »

I’m a cover girl! Just got a beautiful glossy magazine in the mail. Before you get too impressed, the publisher sent each person featured in the magazine (got a gorgeous 8 page spread not too shabby!) a copy with his or her face on the cover. But perhaps that’s the way of the future. Perhaps [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter

Burger King Markets Scarcity »

In a twist on tradition Scarcity Marketing, where you only have 7 hoozit’s available, Burger King created a scare with it’s temporary discontinuation of the Whopper a few years ago. Here’s what happened. Could you do this in YOUR business? Share and Enjoy:

Share and Enjoy:
  • email
  • Facebook
  • Twitter

Celebrity Tap Water »

I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we’re so used to hearing, while it unashamedly taps (if you’ll excuse the expression) into the celebrity factor [...]

Share and Enjoy:
  • email
  • Facebook
  • Twitter
Step into the Spotlight Book

To hear the STORY BEHIND THE BOOK & get on the Tsufit's Mailing List, enter your info below:

Name

E-mail


    Put me on the List! » 

 

Get Adobe Flash playerPlugin by wpburn.com wordpress themes