I’ve been coaching entrepreneurs to attract publicity for almost 10 years and I’ve been very satisfied with my own publicity adventures. However, stepping into the spotlight is not without risk. I have a client who has always resisted publicity, voicing concern about the risks, i.e. being made to look bad instead of good. While this [...]

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A Master of the Art of Fame That’s how Lady Gaga (Stefani Germanotta) describes herself in this 60 Minutes interview. And I guess it’s hard to argue with that. She says she’s a student of fame, of the sociology of fame. She says part of mastering the art of fame is getting people to pay [...]

Want to get seen & get heard in the media? Saw this wonderful post by Susan Harrow on Felicia Slattery’s blog (lots of great stuff on Felicia’s blog!) and asked Susan for permission to reprint it here for you. So, drum roll please… Today, we have author & top media coach Susan Harrow as a [...]

Getting on the New York Times Bestseller List is quite a feat, one I have not accomplished yet, but I’ve met many people who have and it’s awesome, a huge marketing coup. But I was just listening to Frank Kern mention that Neil Strauss had been on the New York Times Bestseller list and it [...]

How cute is this? They’re right. The world has changed and we’ve all got to be our own publicists. Love the down home humility of the pitch. Sure beats slick. Share and Enjoy:

You gotta see this documentary by Brigitte Berman about former children’s magazine employee, Hugh Hefner. Hef and the Playboy brand he created are great examples of branding but branding by nature can appear one dimensional and almost a caricature–Have you seen the “man about town” in Down With Love?) This guy is anything but one [...]

I’m a cover girl! Just got a beautiful glossy magazine in the mail. Before you get too impressed, the publisher sent each person featured in the magazine (got a gorgeous 8 page spread not too shabby!) a copy with his or her face on the cover. But perhaps that’s the way of the future. Perhaps [...]

In a twist on tradition Scarcity Marketing, where you only have 7 hoozit’s available, Burger King created a scare with it’s temporary discontinuation of the Whopper a few years ago. Here’s what happened. Could you do this in YOUR business? Share and Enjoy:

I rarely laugh out loud at comedy on TV or even live, but this one had me rolling in the aisles with its velvety voiced, tongue in cheek, over the top teasing of all the celebrity hype we’re so used to hearing, while it unashamedly taps (if you’ll excuse the expression) into the celebrity factor [...]