Last year, here at Step Into The Spotlight!, we were fortunate to be able to give copies of several wonderful business books including Andy Nulman’s Pow! Right Between the Eyes, David Meerman Scott’s World Wide Rave, Andy Beal’s Radically Transparent and Drew McLellan’s 99.3 Random Acts of Marketing This week, we have another exciting Step [...]

Got an email this morning that said: “The Queen” spotted with self help book http://www.youtube.com/watch?v=w7Q3PorQEig It’s not exactly The National Enquirer, but I wonder how Her Real Royal Highness would feel about this one. Gotta admit, it is kinda cute. And it did make me watch the video, so in a “You Just Proved Bench [...]

Need a New BBQ? You Don’t Have to Spend A Lot of Money on Marketing or Advertising to Have Impact! Share and Enjoy:

A lot of entrepreneurs and marketers do outrageous things to get noticed but getting noticed is not enough to sell your stuff. You have to find a way of directing the attention you’ve attracted towards the message you want to communicate. Will your message blend with the vehicle you used to get the attention or [...]

So here’s the question… Are we laughing at them (it won’t be the first time…) ’cause of the lamer-than-lame Saturday Night Live-ish type video…or are they laughing at us? ‘Cause at least we’re talking about Windows 7! Share and Enjoy:

I’m always telling entrepreneurs to stay in character in order to build a solid brand, but sometimes it pays to step out of character for a minute to get attention. Woody Allen’s characters jumped on and off the screen in Purple Rose of Cairo. Speakers know the best way to get an audience’s attention is [...]

There’s a very insightful article by Simon Dumenco over at Ad Age about the significance of the fact that Ashton Kutcher won the race with CNN to be the first with 1 million followers on Twitter. Go read the article but here’s the bottom line. Social media was supposed to level the playing field (which [...]

So is this a World Wide Rave, David? I played Liesl in an off off off Broadway version of this show (ie Illinois) AND I’ve been to Belgium, so I have a special affection for it.Thanks for sending it Maxine! Share and Enjoy:

You know I loved David Meerman Scott’s World Wide Rave, but I never did get around to checking out the whole Matt dancing gum thing he wrote about until one of the winners of the book, Corinne Lor, reminded me to check it out. How cool is this? Not sure it makes we want to [...]

Have you watched American Idol lately? Most of the finalists are good singers but they’re– BORING! Totally forgettable! Just like most entrepreneurs… I’m thinking of sending the studio a case of my book Step Into The Spotlight!: A Guide to Getting Noticed (I’m pretty excited ’cause it just won a Silver Medal in the 2009 [...]