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	<title>Step Into The Spotlight! &#187; Publicity Stunts</title>
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	<link>http://tsufit.com/blog</link>
	<description>A Guide to Getting Noticed</description>
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		<title>Criminals Make Some of the Best Entrepreneurs</title>
		<link>http://tsufit.com/blog/2012/01/criminals-make-some-of-the-best-entrepreneurs/</link>
		<comments>http://tsufit.com/blog/2012/01/criminals-make-some-of-the-best-entrepreneurs/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 03:51:29 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Contests]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[Start-ups]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Kevin O'Leary]]></category>
		<category><![CDATA[Redemption Inc]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6140</guid>
		<description><![CDATA[It&#8217;s funny. I don&#8217;t remember the conversation or how it came up but I remember flippantly commenting to someone that criminals make great entrepreneurs. They&#8217;re organized, self-starters, motivated, strategic, enterprising. I guess I&#8217;m not the only one who had that thought. Tonight I caught 3/4 of one of the most interesting TV shows I&#8217;ve seen [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are You Playing Your Violin in the Subway?</title>
		<link>http://tsufit.com/blog/2012/01/are-you-playing-your-violin-in-the-subway/</link>
		<comments>http://tsufit.com/blog/2012/01/are-you-playing-your-violin-in-the-subway/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 00:13:46 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Expert]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[Josha Bell]]></category>
		<category><![CDATA[star]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=6114</guid>
		<description><![CDATA[It&#8217;s not only about being great at what you do. You gotta be positioned properly if you want to step into the spotlight as an expert or guru. Just being &#8220;out there&#8221; isn&#8217;t visibility. 5 years ago world class violinist Joshua Bell played his violin in the Washington, DC subway and was virtually ignored. Are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Burger King Markets Scarcity</title>
		<link>http://tsufit.com/blog/2011/06/burger-king-markets-scarcity/</link>
		<comments>http://tsufit.com/blog/2011/06/burger-king-markets-scarcity/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 11:08:33 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Adverts]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Burger Wars]]></category>
		<category><![CDATA[Publicity Stunt]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[Scarcity Marketing]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Truth in Advertising]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4822</guid>
		<description><![CDATA[In a twist on tradition Scarcity Marketing, where you only have 7 hoozit&#8217;s available, Burger King created a scare with it&#8217;s temporary discontinuation of the Whopper a few years ago. Here&#8217;s what happened. Could you do this in YOUR business? Share and Enjoy:]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Justin Bieber&#8217;s Haircut</title>
		<link>http://tsufit.com/blog/2011/03/justin-biebers-haircut/</link>
		<comments>http://tsufit.com/blog/2011/03/justin-biebers-haircut/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 20:37:50 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Ellen DeGeneres]]></category>
		<category><![CDATA[Justin Bieber]]></category>
		<category><![CDATA[Justin Bieber's Haircut]]></category>
		<category><![CDATA[media release]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=4573</guid>
		<description><![CDATA[There&#8217;s a big pull quote on page 199 of my book, Step Into The Spotlight! where I say that &#8220;The media does not need to be informed every time you have a haircut.&#8221; Apparently I was wrong. Today&#8217;s top headline? Justin Bieber has a haircut! His hair clippings take the spotlight and not only earned [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>McDonalds&#8217; Marketing Under Attack&#8211;Toys with Happy Meals Make Moms Unhappy</title>
		<link>http://tsufit.com/blog/2010/12/mcdonalds-marketing-under-attack-toys-with-happy-meals-make-moms-unhappy/</link>
		<comments>http://tsufit.com/blog/2010/12/mcdonalds-marketing-under-attack-toys-with-happy-meals-make-moms-unhappy/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 13:55:52 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Behavioural Economics]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Why We Buy]]></category>
		<category><![CDATA[McDonalds]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3806</guid>
		<description><![CDATA[My first official job at the age of 17 was at McDonalds. For $1.90 an hour, I was told &#8220;If there&#8217;s time to lean, there&#8217;s time to clean.&#8221; But it seems the big M can&#8217;t catch a break. First their coffee is too hot. Now, some woman in San Francisco is suing McDonalds for enticing [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/12/mcdonalds-marketing-under-attack-toys-with-happy-meals-make-moms-unhappy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Get Attention for Your Message</title>
		<link>http://tsufit.com/blog/2010/12/how-to-get-attention-for-your-message/</link>
		<comments>http://tsufit.com/blog/2010/12/how-to-get-attention-for-your-message/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 14:01:12 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Presentation Skills]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Presentations Skills]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[Chanukah]]></category>
		<category><![CDATA[Dancers]]></category>
		<category><![CDATA[Marketing Your Message]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Yonge & Dundas]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3735</guid>
		<description><![CDATA[Yonge &#038; Dundas in Toronto. Make sure you watch to the end! Thanks to author/director Reva Stern for the heads up. Share and Enjoy:]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/12/how-to-get-attention-for-your-message/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Lady Gaga&#8217;s Dress Made of Meat!</title>
		<link>http://tsufit.com/blog/2010/09/lady-gagas-dress-made-of-meat/</link>
		<comments>http://tsufit.com/blog/2010/09/lady-gagas-dress-made-of-meat/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 22:53:47 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Cher]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[Lady Gaga at VMA's.]]></category>
		<category><![CDATA[Lady Gaga in Meat Dress]]></category>
		<category><![CDATA[Meat Dress]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Publicity Stunt]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3438</guid>
		<description><![CDATA[Some people will do anything for attention! Lady Gaga upstaged 64 year old diva Cher (who toned it down in a black garter) by showing up to the VMA&#8217;s in a dress made of real meat! She even had a little meat clutch purse which she asked Cher to hold as she accepted her award. [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/09/lady-gagas-dress-made-of-meat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Refreshing or Disgusting? Lazy Beggars and Truth in Marketing</title>
		<link>http://tsufit.com/blog/2010/07/refreshing-or-disgusting-lazy-beggars-and-truth-in-marketing/</link>
		<comments>http://tsufit.com/blog/2010/07/refreshing-or-disgusting-lazy-beggars-and-truth-in-marketing/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 02:12:36 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=3042</guid>
		<description><![CDATA[Saw these guys in Seville, Spain. And they got a lot more attention (I&#8217;m wondering if that translated to more cash) than their &#8220;competitors&#8221; &#8217;cause of truth in marketing. They even accept donations by paypal. The photos are kinda creepy but you gotta admire the honesty and sense of humor. So what do you think? [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/07/refreshing-or-disgusting-lazy-beggars-and-truth-in-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Octomom, Nadya Suleman, Steps Into The Spotlight on The View. Publicity Op for Parenting Coaches</title>
		<link>http://tsufit.com/blog/2010/02/octomom-nadya-suleman-steps-into-the-spotlight-on-the-view-publicity-op-for-parenting-coaches/</link>
		<comments>http://tsufit.com/blog/2010/02/octomom-nadya-suleman-steps-into-the-spotlight-on-the-view-publicity-op-for-parenting-coaches/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 13:41:32 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Authenticiy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Nadya Suleman]]></category>
		<category><![CDATA[Octomom]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Parenting Coach]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[The View]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2818</guid>
		<description><![CDATA[Are you a parenting coach? Octomom, Nadya Suleman, mother of 14, appeared on The View yesterday, defending her sanity to Whoopi and Barbara Walters. What a great piggyback publicity opportunity if you&#8217;re a parenting coach, psychologist, psychiatrist or any related profession. I have a client who was one of 16 kids growing up (not a [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/02/octomom-nadya-suleman-steps-into-the-spotlight-on-the-view-publicity-op-for-parenting-coaches/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>How a Publicity Stunt Can Get You on the Today Show</title>
		<link>http://tsufit.com/blog/2010/02/how-a-publicity-stunt-can-get-you-on-the-today-show/</link>
		<comments>http://tsufit.com/blog/2010/02/how-a-publicity-stunt-can-get-you-on-the-today-show/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 14:53:09 +0000</pubDate>
		<dc:creator>tsufit</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Publicity Stunts]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Traffic Creation]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[Buzz Marketing]]></category>
		<category><![CDATA[Half.com]]></category>
		<category><![CDATA[Halfway]]></category>
		<category><![CDATA[Mark Hughes]]></category>
		<category><![CDATA[P.R.]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Step Into The Spotlight!]]></category>
		<category><![CDATA[Stunts]]></category>
		<category><![CDATA[Today Show]]></category>
		<category><![CDATA[Tsufit]]></category>

		<guid isPermaLink="false">http://tsufit.com/blog/?p=2785</guid>
		<description><![CDATA[It happened over 10 years ago and people are still talking about how Half.com, a startup online company, got onto the Today Show with a bit o&#8217; the green stuff and a lot of ingenuity. Pretty much admitting that it was a publicity stunt, they persuaded a rinky dink 3 horse town, (population: 89 people [...]]]></description>
		<wfw:commentRss>http://tsufit.com/blog/2010/02/how-a-publicity-stunt-can-get-you-on-the-today-show/feed/</wfw:commentRss>
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