Category: Publicity Stunts

Is Pizza Hut NUTS? Or do we really all need to order pizza by pressing a button on our shoes? »

So, this is real. Pizza Hut has launched a pair of running shoes, yup, what our parents used to call “sneakers” that allows you to order a pizza from the comfort of your–shoes! You don’t gotta go no place, you don’t gotta do nothing, just press a button on your shoes (once you tie in […]

Is bread make of out CRICKETS just a publicity play? »

Would you bake CRICKETS into bread in order to stand out? Just saw a news item about Loblaws (Canadian grocery store) selling flour made from crickets in its premium President’s Choice line. That lead to a video of a Finnish bakery selling bread made from crickets. Do you think they’re doing it for the free […]

Would you handle a PR crisis as well as KFC did? »

So, KFC, formerly Kentucky Fried Chicken, sells chicken. But you can’t fry what you don’t have. Sounds far fetched, I know, but KFC ran out of chicken. Customers? Not happy. What’s a Colonel to do? So, they took their initials, KFC, rearranged the order and put out this provocative ad. Along with an apology. Did […]

Have you seen the new Maclean’s magazine covers where men pay more? Will they work? »

Saw one of these magazines in Shopper’s Drug Mart in Canada today. Looked behind it and there was a “women’s version”. So, what do you think? Will this sell more magazines? Social impact, pay equity, I know. But ultimately, aren’t these stunts about selling more magazines?

Should you ever MOCK yourself the way Sean Spicer did at the Emmys last night? »

Check it out above. Did you see it live? Celebs appeared more shocked than over 40 years ago when a streaker ran naked across the stage at the Academy Awards. Jaw-dropping!!! Spicer came out with a podium and hilariously mimicked his Crowd Size rant that caused all the controversy after the Jan 20th inauguration. On […]

What’s the most outrageous publicity or marketing campaign you’ve ever seen? »

So, we’re discussing crazy publicity stunts in my Step Into The Spotlight! group on LinkedIn (join us) and one of our members, Dennis Brown, shared a bizarre one, not one that he launched but rather one that he experienced first hand as part of the marketer’s target audience–i.e. he got a package of chocolate grasshoppers […]

Do YOUR customers line up across the street to give you dough for your dough ? »

So, I’m wandering around New York City having fun with my daughter, Paloma, and I see a huge line up across the street. Line ups interest me. FOMO? Maybe. Line ups create buzz. So I asked someone, what’s the line up for? I’m thinking some celeb is performing or speaking (it’s the middle of the […]

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