Category: Publicity Stunts

An Entrepreneurial Cinderella Story: Caine’s Arcade »

Want some entrepreneurial inspiration? Check this out! Then the publicity hit and over 3 million people saw the movie above. (As with much of the coolest stuff on this blog, this tip came from one of my daughters, P.)

IKEA is More Than Just Monkeys »

IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped [...]

Was It a Publicity Stunt? Monkey in Sheepskin Coat Shopping at IKEA »

A cute little coat wearing monkey wandering around IKEA in Toronto. Haven’t seen anyone hint about it, but it makes you wonder if there’s any chance that this was a publicity stunt. It sure doesn’t hurt IKEA any to get it’s name plastered all over social media 2 weeks before Christmas, ie biggest shopping time [...]

How to Get Priceless Publicity for Pennies! »

50 Shades of Piggyback Publicity »

I’m always recommending that entrepreneurs grab a bit of piggyback publicity. That’s where you get attention by highjacking someone else’s fame, not really hijacking, but more like being a stowaway, getting a free ride based on someone else’s popularity. Here’s a cute one. 50 Shades of Chicken. Thanks to my new buddy Cindy Ashton for [...]

Donald Trump & Polarizing Your Audience »

Brian Williams of NBC’s Nightly News who is according to msnbc.msncom “seen by more U.S. television viewers on a daily basis than any other individual” has slammed Donald Trump in a war of words that could make the Rosie & Donald feud look like a game of tiddly winks. Williams didn’t love Trump’s tweets (some [...]

Newsjacking Your Way into the Spotlight! »

Just came across a reference to a recently released book by my friend David Meerman Scott called Newsjacking, all about “How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage”. In fact that’s the subtitle of the book. Haven’t read Newsjacking yet, but I’ve read several of David’s other [...]

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