By tsufit on Dec 29, 2012 in Authenticity, Cool Stuff, Creativity, Innovation, Inspiration, Movements, Movies, Publicity, Publicity Stunts, Storytelling, Success, Uncategorized, viral marketing | 1 Comment
Want some entrepreneurial inspiration? Check this out! Then the publicity hit and over 3 million people saw the movie above. (As with much of the coolest stuff on this blog, this tip came from one of my daughters, P.)
By tsufit on Dec 21, 2012 in Advertising, Authenticiy, Business, Commercials, Communication, Communication Skills, Entrepreneurship, Fans, Humor, Humour, Influence, Innovation, internet marketing, leadership, Marketing, music, P.R., Personal Branding, Positioning, Promotion, Publicity, Publicity Stunts, Show Business, Social Media, story, Storytelling, Traffic Creation, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
IKEA is great at attracting attention ’cause other people are happy to carry the message. Even a spoof like this has had 88,000 views (5 times longer than a TV commercial). How can YOU inspire your audience to carry the flame? Tsufit P.S. I went to see if the domain name IkeaMonkey.com had been snapped [...]
By tsufit on Dec 11, 2012 in Humor, Humour, Marketing, Media, News, Publicity, Publicity Stunts, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
A cute little coat wearing monkey wandering around IKEA in Toronto. Haven’t seen anyone hint about it, but it makes you wonder if there’s any chance that this was a publicity stunt. It sure doesn’t hurt IKEA any to get it’s name plastered all over social media 2 weeks before Christmas, ie biggest shopping time [...]
By tsufit on Nov 29, 2012 in Cause Marketing, Creativity, Marketing, Media, Movements, Promotion, Publicity, Publicity Stunts, Uncategorized, viral marketing, Visibility | Leave a comment
By tsufit on Nov 29, 2012 in Books, Cool Stuff, Entrepreneurship, Humor, Humour, Publicity, Publicity Stunts, Uncategorized, viral marketing, Visibility | Leave a comment
I’m always recommending that entrepreneurs grab a bit of piggyback publicity. That’s where you get attention by highjacking someone else’s fame, not really hijacking, but more like being a stowaway, getting a free ride based on someone else’s popularity. Here’s a cute one. 50 Shades of Chicken. Thanks to my new buddy Cindy Ashton for [...]
By tsufit on Nov 7, 2012 in Authenticiy, Breaking News, Celebrity, Communication, Icons, Influence, Movements, P.R., Persona, Personal Branding, Politics, Publicity, Publicity Stunts, Rant, Reality TV, Social Media, Technology, Traffic Creation, Uncategorized, viral marketing, Visibility, Word of Mouth Marketing | Leave a comment
Brian Williams of NBC’s Nightly News who is according to msnbc.msncom “seen by more U.S. television viewers on a daily basis than any other individual” has slammed Donald Trump in a war of words that could make the Rosie & Donald feud look like a game of tiddly winks. Williams didn’t love Trump’s tweets (some [...]
By tsufit on Oct 31, 2012 in book review, Book Reviews, Books, Marketing, Media, Promotion, Publicity, Publicity Stunts, TV, Uncategorized, viral marketing, Word of Mouth Marketing | 1 Comment
Just came across a reference to a recently released book by my friend David Meerman Scott called Newsjacking, all about “How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage”. In fact that’s the subtitle of the book. Haven’t read Newsjacking yet, but I’ve read several of David’s other [...]
