By tsufit on Feb 6, 2016 in Advertising, Attention, Authenticity, Behavioral Economics, Behavioural Economics, Branding, Business, Communication, Humor, Humour, Marketing, Promotion, Uncategorized, Why We Buy | Leave a comment
OR do they just have more INSIGHT than we do? What ARE people are REALLY buying? For those of you who enjoyed my recent post Sunkist’s “Not Your Mother’s Grapefruit”, get this! General Mills comes out with this cereal, Total Blueberry and Pomegranate. Does it have blueberries in it? Not so much. Pomegranates? Nope. What […]
By tsufit on Jan 27, 2016 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Authenticity, Branding, Cause Marketing, Commercials, Communication, Communication Skills, Creativity, Fans, Inspiration, internet marketing, Marketing, Media, music, P.R., Persuasion, Politics, Positioning, Presentation Skills, Presentations, Promotion, Publicity, Social Media, Storytelling, Success, Traffic Creation, viral marketing, Visibility | Leave a comment
Is this advertisement of Simon and Garfunkel’s song America going to deliver votes? His followers are young people who don’t like to be SOLD to. Over 2 million views.
By tsufit on Jan 23, 2016 in 30 Second Networking Infomercial, Advertising, Attention, Business, Commercials, Creativity, Customer Retention, Fans, internet marketing, Marketing, Media, Promotion, Publicity, Social Media, Traffic Creation, Uncategorized, viral marketing | Leave a comment
IKEA is calling for short video clips to be included in an upcoming commercial about the home. Great way to engage one’s audience. How can YOU engage YOUR audience?
By tsufit on Jan 10, 2016 in Advertising, Attention, Attorney, Attorneys, Branding, Business, Consulting, Entrepreneurship, experts, Lawyer, Lawyers, leadership, Marketing, Media, Personal Branding, Positioning, Promotion, Publicity, Success, Uncategorized, Visibility | Leave a comment
I know, I know. You’re thinking, “Tsufit, I’m struggling as it is. How can I afford to turn away clients?” But here’s the thing. Unless you focus, you’re not likely to stand out. Just found a great example of a firm that has focused brilliantly on getting people out of time share contracts! How can […]
By tsufit on Dec 24, 2015 in 30 Second Networking Infomercial, 30 Seconds in the Spotlight!, Advertising, Attention, Cause Marketing, Comedy, Commercials, Communication, Communication Skills, Communications, Communications Skills, Cool Stuff, Creativity, Humor, Humour, Influence, Marketing, Media, Movements, News, P.R., Persuasion, Politics, Presentation Skills, Presentations, Presentations Skills, Promotion, Public Speaking, Publicity, Publicity Stunts, Social Media, Speaking Skills, Speech, Speeches, story, Storytelling, Traffic Creation | Leave a comment
1.7 million views and counting. Cruz effectively used storytelling (and his kids) to make his point. So, was it fair game for the Washington Post cartoonist to satirize the fact that Republican Presidential Candidates, Ted Cruz, used his kids in a televised satire of Christmas stories? In the Washington Post cartoon, Cruz was portrayed as […]
By tsufit on Oct 29, 2015 in Advertising, Commercials, Humor, Humour, Marketing, Media, Promotion, Show Business, Social Media, Uncategorized, viral marketing | Leave a comment
Thanks to Janina Gulck from my Step Into The Spotlight! group on Linkedin for the headsup on the cool commercial! So, what do you think? Is it aimed at the parents or the kids? Is it manipulative? Is it refreshing? 10 million views–nothing to sneeze at. Is this commercial positive or negative? Reinforcing stereotypes or […]
By tsufit on Sep 12, 2015 in Luxury, Luxury Pricing, Marketing, Positioning, Price, Price Elasticity, Prices, Pricing, Promotion, Uncategorized, Why We Buy | Leave a comment
Yesterday, I paid $3.00 for the tiniest portion of sorbet you can imagine, $3 bucks for a pre-frozen half lemon peel (which made the portion even smaller than it appeared once you got inside it). The half coconut version (tiny) was 5 loonies. (Canadian currency–don’t ask!) This mall kiosk doesn’t even give you a regular […]