Category: Promotion

Marketers, could YOU sell an UGLY FISH as Chilean Sea Bass? »

Marketers, could you turn an ugly fish into Bon Appetit’s Dish of the Year? I was watching a webinar from persuasion genius, Oren Klaff, author of Pitch Anything. This book should be read once a year. (Or once a week!) I can’t tell you how often I dare my peeps to adopt even a small […]

Does Using HUMOR in Business Make You Look UNPROFESSIONAL? »

I know we use LOL every day, but this irreverent attack Verizon TV commercial actually DID make me laugh out loud. Saw this on T.V. so I didn’t know until I looked it up online to share it with you that it was a shot at Sprint (headquartered are in Kansas City), but I did […]

Does SNL Clip Expose Hillary’s BRAND ENVY? »

Love them or hate them, both Donald Trump and Bernie Sanders have distinct brands in the marketplace. A distinct personal brand is key for entrepreneurs, experts and politicians, no? Enjoy this short laugh out loud clip from Saturday Night Live last week. Would this make an effective attack ad for Bernie Sanders against Hillary Clinton? […]

10 MUST READ Business Books! How many have YOU read? »

How many of these “MUST READ” books have YOU Read? Report your score below. 1. Built to Sell [John Warrillow] I read this book twice back to back, i.e. got to last page and went immediately back to page one. I don’t think I’ve ever done that with a book before! It’s about how to […]

Do YOU Have What It Takes? »

Enough already! So many reality shows, so many people trying to step into the spotlight, not with talent or brains or skill, but with what they hope is “IT”. We even see it in the Presidential Campaign where celebrity seems to be paying off big time. Jimmy Kimmel has come up with a biting commentary […]

Scarcity Sells! But how nuts is this? »

A rap group produced only ONE copy of their new album. Some call it exclusivity. Some call it scarcity. What ever you call it, there’s no doubt. Scarcity Sells. Yet most entrepreneurs do the opposite. They chase prospects and advertise how available they are, how affordable they are, how 24/7 on call they are. Often […]

How Can YOU Attract FREE Publicity Like Ben & Jerry’s Did? »

If ice cream can do it, if a lowly carton of frozen cream can get international free publicity on a top rated talk TV show like The View, how hard can it be? Ben & Jerry’s calls it, the new ice cream flavor, Bernie’s Yearning. FOX News calls it “A Taste of Socialism”. According to […]

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