Category: Promotion

How to Sell 50 Cents Worth of Candy for 4 Bucks! »

So, I’m in a pharmacy today and on my way to pay for my stamp, I notice a metal tin of Hangover Helper Mints for 4 bucks. Genius. Note the Narrow Positioning: For Hangovers Note the Tagline: “Eliminates Ass Mouth” Note the Logo: Some guy puking into the toilet. Note the Name Similar to a […]

We have a saying in Peebles… »

We have a saying in Peebles… In Step Into The Spotlight!, I shared that it’s key to have a signature saying. Something that people identify with you and only you. Like when Chef Emeril Lagasse says “Bam!” Or when Jeff Probst of Survivor says “The Tribe Has Spoken.” So, last night, I’m watching an episode […]

Are You “Entering the Conversation Going on in the Prospect’s Mind” like LetGo is? »

Saw this fabulous TV commercial last night. Made me actually LOL when the second woman shows up saying “I’m here about the sewing machine”. First woman provides good example of Robert Collier’s “entering the conversation going on in the prospect’s mind”. In fact, I think the guy on her back riding tandem probably represents the […]

Is topical Scotties ad or Bud Light commercial better at hooking into Presidential Election? »

Is this topical Scotties ad effective? Yes or no? WHY? Is the recent Bud Light Party commercial (see below) a more effective tie-in with the election?

Ty Burrell Skewers Perfume Commercials in the Gain Laundry Detergent Spot »

Brilliant spoof. This spot with Ty Burrell from Modern Family has attracted 15 million views & counting. It immediately reminds me of the “I can’t believe they pay me for this stuff” Chanel No 5 commercial featuring Brad Pitt or the “seriously, people?” Matthew McConaughey commercial for Dolce & Gabbana. Brilliant, no? Have you seen […]

Is This Guy’s Advertisement BRILLIANT or BOORISH? (Or both?) »

Before you can get a new client, you have to capture your prospect’s attention. Here’s what ONE guy did to attract attention to his new plumbing business. Apparently he not only attracted attention locally, it’s going viral. I read about this in the Huffington Post! Would YOU ever do anything like this to attract attention […]

Could YOU Make the Cover of GQ? This guy did! »

Could YOU make the cover of GQ? This guy did. He was looking for a marketing internship. And he got there by making the cover of GQ. No, he’s not a model and nobody put him on the cover. HE literally MADE the cover of GQ. He took 3 weeks and a photographer and created […]

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