Category: Promotion

Is topical Scotties ad or Bud Light commercial better at hooking into Presidential Election? »

Is this topical Scotties ad effective? Yes or no? WHY? Is the recent Bud Light Party commercial (see below) a more effective tie-in with the election?

Ty Burrell Skewers Perfume Commercials in the Gain Laundry Detergent Spot »

Brilliant spoof. This spot with Ty Burrell from Modern Family has attracted 15 million views & counting. It immediately reminds me of the “I can’t believe they pay me for this stuff” Chanel No 5 commercial featuring Brad Pitt or the “seriously, people?” Matthew McConaughey commercial for Dolce & Gabbana. Brilliant, no? Have you seen […]

Is This Guy’s Advertisement BRILLIANT or BOORISH? (Or both?) »

Before you can get a new client, you have to capture your prospect’s attention. Here’s what ONE guy did to attract attention to his new plumbing business. Apparently he not only attracted attention locally, it’s going viral. I read about this in the Huffington Post! Would YOU ever do anything like this to attract attention […]

Could YOU Make the Cover of GQ? This guy did! »

Could YOU make the cover of GQ? This guy did. He was looking for a marketing internship. And he got there by making the cover of GQ. No, he’s not a model and nobody put him on the cover. HE literally MADE the cover of GQ. He took 3 weeks and a photographer and created […]

Is this Mock TRUMP Advertisement in BAD TASTE or BRILLIANT? »

So, it was only a matter of time before companies started piggybacking on the media frenzy the Trump train has created. Air Canada did it with a series of spots about people wanting to move to Canada. And now a camera company 360 fly is mocking Trump while promoting it’s super duper little camera. So […]

Listen to my friend David Meerman Scott discuss Presidential Race Marketing with Tony Robbins »

Ever since I was in university, I have loved watching the presidential election coverage but never has it been more fascinating for students and teachers of marketing than this 2016 election cycle. David Meerman Scott, author of World Wide Rave and a zillion other great marketing books, explains how Selfie Ninja Clinton invests 7.2 seconds […]

Is This Realtor NUTS or Is She BRILLIANT? »

A Canadian realtor has created a “beer commercial” type advertisement for a 3 bedroom home in Courtice, ON. She’s been featured in The Huffington Post Canada & The Toronto Star and her video has over 11,000 views in just a week! Watch video here and then comment below! Is she a brilliant marketing MASTERMIND or […]

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